Nigel Baker - The Super Secret: Unlock the secrets to how the really SMART money INVESTS!

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Copyright 2021 Nigel Baker

ISBN: 978-1-922409-86-7 (ebook) edition

Published by Vivid Publishing

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About Nigel

Over the past 20 years Nigel has worked as a chartered accountant and certified financial planner advising clients. He has worked for some of the largest global institutions, was a partner in one of Australia largest Accounting groups, and then started his own advisory practice in 2012 Arch Capital named after his second son Archie.

Determined to deliver open, evidenced-based financial advice Nigel started his own independent private wealth business, Arch Capital in 2012.

Wanting to also provide access to younger and not so complex clients to evidence based investing, Nigel also founded Scientiam in 2020, www.scientiam.com.au an online portal that provides access to knowledge from decades of academic research to help individuals become smarter investors essentially the information the investment industry doesnt want people to know about.

Nigel has seen the best and worst of the industry first hand and, fortunately, came across the evidence based way to invest early his career. Evidence based investing is an investment approach that uses science rather than guesswork, focuses on what you can control as a client, and most importantly puts the client first.

Nigel is passionate about ensuring advice is independent and the client comes first.

Its Nigels mission to empower people to take control of their own financial future by sharing what the investment industry doesnt want you to know. You dont have to pick stocks or gamble to increase your chances of investment success.

Contrary to the way most manage their money, decades of research shows us all that if we follow certain principles you dont actually need to worry about or watch markets daily - and you will have a better investment experience and higher chance of beating the market.

Introduction

The difficulty lies, not in the new ideas, but in escaping from the old ones. John Maynard Keynes

Its time investors came first and were able to access the truth about investing.

There has been a big shift in thinking in global markets, and you have to know about it to successfully invest and manage your investments.

The Super Secret has been written to help you understand the facts, give you access to unbiased knowledge and show you where to find information so you can invest smarter and secure a better future.

I want all Australians to have this knowledge, so they have a structure to make the best investment decisions using evidence and facts from decades of academic research.

This book will show you a new way forward, where your money looks after you first and foremost.

We are all investors and this book is written for you, to explain investment markets so you find out how they really work and how to use this knowledge to ensure you have the best possible chance of success.

As soon as we start working, we earn money. Whether you use your money wisely can make a huge difference to the quality of your life forever.

To be a successful investor, it is important to gain information, to have a process, and to focus on what you can control. In this book, I explore ideas from some of the leading minds in finance so you can start your journey to a different and better way to invest. Lets use these ideas to achieve your goals.

A survey by Russell Investments in January 2020 found that 67 per cent of respondents did not know how their super was invested and 21 percent were unaware they could choose their own investments.

The problem with the investment industry is that its too focused on the short term, and it puts itself first. To make money out of you, many asset managers and institutions promise higher expected returns or some secret. They have to do this because they wont be around for as long as the investment markets, so they need your money now.