Jay J. Silverberg - A Cynics Business Wisdom: Winning Through Flexible Ethics

A Cynics Business Wisdom

A Cynics Business Wisdom

Winning through Flexible Ethics

Jay J. Silverberg

So you may have a great education. So what? This is reality. Business is different out here.

Bruce McLean

A Cynics Business Wisdom: Winning through Flexible Ethics
Copyright Business Expert Press, LLC, 2021.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photocopy, recording, or any other except for brief quotations, not to exceed 250 words, without the prior permission of the publisher.

First published in 2021 by
Business Expert Press, LLC
222 East 46th Street, New York, NY 10017
www.businessexpertpress.com

ISBN-13: 978-1-95253-850-6 (paperback)
ISBN-13: 978-1-95253-851-3 (e-book)

Business Expert Press Entrepreneurship and Small Business Management Collection

Collection ISSN: 1946-5653 (print)
Collection ISSN: 1946-5661 (electronic)

Cover image licensed by Ingram Image, StockPhotoSecrets.com
Cover and interior design by S4Carlisle Publishing Services Private Ltd., Chennai, India

First edition: 2021

10 9 8 7 6 5 4 3 2 1

Printed in the United States of America.

Dedication

To my wife, Linda, and my three wonderful kids, Lauren, Noah, and Jonathan, who put up with my inspired business craziness for years, and thereafter, taught me, gently, how to enjoy the authentic fruits of life.

Abstract

The business universe is often characterized by its own rules, (purported) ethics, morals, scruples, intents and operating principals. While they are portrayed and taught as cast in stone, in reality, they are not. The key here is reality. The real world of entrepreneurship revolves around survive-grow-adapt-succeed, and that absolutely gives the businessperson the opportunity to flex these norms to their own needs, always looking out for what is best for themselves. This book is intended to present, in an often edgy style, the how to of taking care of number one, you, the entrepreneur.

Keywords

business ethics; ethics; flexible ethics; business; management; small business; entrepreneur; entrepreneurship; marketing; psychology of business; business hot buttons; getting to yes; success; success in business; real business; alternate business strategies; business rebel; leadership; business theatrics; business survival; communications; networking; branding; business health; business consultants; mentoring

Contents

You have to learn the rules of the game, and then you have to play better than anyone else.

Albert Einstein

A Cynics Business Wisdom is an entrepreneurs survival manual from the edgy perspective that cynicism teaches us to have a healthy respect for the unknown and the unexpected. It equips us to effectively deal with real-world business challenges and capitalize on opportunities. After all, these are the cornerstones of being a businessperson.

This book personalizes business cynicism into a disarming and winning mindset for the entrepreneur. Each chapter also includes my personal experiences and business adventures in This Is How It Works in Real Life.

It is a welcome respite for the battle-weary entrepreneur. It delivers deliciously digestible, unconventional, and sometimes eccentric tidbits of proven winning business tactics. I know. Ive tried so very many of them myself.

This book responds to questions posed and issues raised by entrepreneurs, trainers, mentors, and businesspeople over my 20+ years delivering business consulting, and expounds on my advanced business workshops, as well as on my very own business ventures.

The book is a keen reflection of converting academic knowledge into unique workable business strategies, maneuvers, and techniques that promote growth and success.

Lets BBQ the Sacred Cow

Business is often not pretty. People are out to win at virtually any cost, especially your competitors. Hear those footsteps behind you? They are a constant reminder that you have a target on your back.

Business is not always fair, played out on a level playing field. Life is not fair either. Get over it.

Flexible business ethics are part of empowering you with a highly competitive edge, learning to play by your rules and not those of everyone else. They are creative, edgy strategies and actions that are intended to give you an advantage in dealing with people, selling, networking, negotiating, and, most importantly, controlling every business situation you find yourself in.

Okay, lets play.

Business is actually quite simple. Cope, grow, succeed, trust nobody, look after yourself first, and have fun. The strategies in this book are uncommon, but highly effective. They may not always be what some might call nice. However, they are legal, of course, and insightfully creative. Consider this survival manual as the flip side of all those instant-gratification-sugar-coated-success-guaranteed-get-rich-overnight books.

Once you recognize that business is a game, everyone is fundamentally selfish, nobody owes you a break, there are no black-and-white norms, only gray, and most of all, that business ethics are flexible, then you will understand how to play the game by your very own rules. This is a lot to absorb, I know.

George Burns is quoted as saying Authenticity is the key to winning. And if you can fake that, youve got it made. Thats flexible ethics in action.

This insightful Handbook is about the underbelly of business, the real world of clawing for a foothold, and, of course, winning. (This is a Handbook that cries out for a highlighter). These techniques will position you light-years ahead of your competition. Way ahead. And they work. Become a successful Business Rebel. I did it, and I won.

You Really Need to Know This

How cynicism in business can instill a survival strategy

How to play the game of business

Advice from a unique perspective, and based on real-world experience, with lots of personal examples to learn from

Entrepreneurship winning strategies not normally taught anywhere

Copegrowsucceed ideas based on my actual experience in the business world

A novel approach to dealing with people, issues, and challenges

How-to insight in dealing with (flexible) ethics, communications, self-promotion, the importance of being selfish, and capitalizing on the gray areas that inhabit the business world

How best to gain the upper hand at every business encounter

How to market and hit the clients/customers hot buttons that initiate sales using the art of persuasion

Investment, partnerships, and funding advice, strategies, and warnings

Who Needs to Read This Handbook

Business students, particularly upper level, including MBA, as well as advanced psychology, sociology, and management studies students

Start-up and would-be entrepreneurs

Established and experienced businesspeople

Entrepreneurial trainers, mentors, professors, and consultants

Sales and marketing professionals

Business owners and managers

Any professional involved in the psychology of business

Academic professionals involved in business management

You have brains in your head.

You have feet in your shoes.

You can steer yourself any direction you choose.

Youre on your own.

And you know what you know.

And you are the one wholl decide where to go.