Zena Everett - The Crazy Busy Cure: A Productivity Book for People Who Dont Have Time to Read Productivity Books
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- Book:The Crazy Busy Cure: A Productivity Book for People Who Dont Have Time to Read Productivity Books
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If we focus our time, energy and attention on the wrong things we will never achieve the success or happiness that we aspire to. The problem is that these wrong things, the low value, low impact tasks that distract us from our priorities, are hard to ignore. They scream out at us all day: digital distractions, other peoples urgent demand for five minutes thats never five minutes, the meetings that you shouldnt be in, the pointless email chains, the reports you write that dont get read.
We get a dopamine hit from ticking these tasks off a list. Its got us hooked on crazy busyness. But all we are doing is scratching off a layer of fake work on top of the real, valuable work.
The Crazy Busy Cure is full of intensely practical tips to save people from this addiction and instead become productive again. Jammed with practical productivity solutions to use immediately, the book introduces concepts such as being like lions and chasing antelopes not field mice; Lawn Mower Managers who clear the path not clog it; the PIMP process for prioritisation and the Head Space model for understanding where your time goes.
In this lively read, executive coach and organisational psychologist Zena Everett draws from her many thousands of hours and coaching and speaking to people and organisations about productivity blockers and how to shift them. She advises how to manage other peoples work as well as your own and explains how these practices apply to virtual working, including chapters on staying energised and productive when working remotely and influencing on Zoom.
The chapter on neurodiversity also offers productivity hacks for people with learning and thinking differences like dyspraxia and attention deficit disorder.
Read this book and regain your productivity.
Zena Everett: author's other books
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Zena Everett is an international leadership coach and speaker on Crazy Busyness.
Originally a recruitment entrepreneur, Zena sold her business in 2007 and studied an MSc in Career Management and Coaching. She then took further post-graduate qualifications in psychological coaching and leadership with neuroscience (MIT Sloan Business School).
She has coached on the Executive MBA Programme and Oxford Universitys Sad Business School and is an Associate Lecturer on Crazy Busyness and Guts Brains & High Performance at Henley Business School.
Zena is a regular speaker on Crazy Busyness and Leadership for the London Business Forum: the worlds best speakers in Londons most iconic venues.
Her first book is the career manual, Mind Flip: Take the Fear out of Your Career (Curlew House, 2020).
Zena lives in London and can be reached at:
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