Jeff Grissler - Ready, Set, Go! The Start-Up Guide for Opening, Remodeling & Running a Successful Beauty Salon

Title

READY, SET, GO!

The Resource Guide For Opening, Remodeling, & Running a Successful Beauty Salon

By Jeff Grissler & Eric Ryant

2011 Edition

I loved the Ready, Set, Go! book! In fact, when I read it, I found myself wishing I had a book like this 30 years ago when I first started my business. Instead, I suffered through the process of doing it all on my own and learning the hard waythrough trial and error. Im pleased to see that salon owners will have a manual and a roadmap that insures the success of their salon business and their dreams.

This book is a pivotal tool in strengthening our industry one salon at a time. It is obvious that Jeff and Eric took great care and thoroughly covered everything salon owners need to consider when opening, remodeling, or expanding their business. They are industry experts and know the salon business better than most. Jeff and Eric have broken down and made the plan for success easy to implement. They share knowledge, wisdom, and the keys to success.

What a great contribution Jeff and Eric have made to the industry, as well as to new and veteran salon owners, through this priceless book.

Geno Stampora - Consultant & Speaker

Table of Contents

Copyright

Ready, Set, Go! The Resource Guide for Opening, Remodeling, & Running a Successful Beauty Salon

2011 Jeff Grissler and Eric Ryant. All Rights Reserved.

No part of this book may be reproduced in any form or by any means, electronic, mechanical, digital, photocopying, or recording, except for the inclusion in a review, without permission in writing from the publisher.

Digital edition.

ebook Conversion by KindleExpert.com

Published in the U.S. by Ready Set Go Publishing, LLC

215 Pascal Street

Fort Collins Colorado 80524

Printed in the United States of America

ISBN 978-0-615-56358-9 (Paperback)

About the Authors

Jeff Grissler has been where you are and understands the inner workings of the salon industry and what leads to success as a salon owner. As a business owner, he understands the business landscape and what owners can expect and guides them to success. Jeff is a partner of and the National Sales Manager for Quest Resourcesone of the salon industrys leading financing companies for furniture and equipment. His career in finance began on Wall Street and he has been involved in the multimillion dollar beauty industry for over 20 years. Jeff has financed over 15,000 salons to help them open their doors or complete their remodeling project through creative financing strategies.

Published in many beauty trade magazines, Jeff is setting a new business standard in the beauty industry as we see it today. Jeff has a beauty portfolio of over 600 million dollars in salon financing and a network of over 150 manufacturers, distributors, and vendors. A gifted businessman and consultant, Jeff prides himself on his networking ability to bring people together to share new ideas and explore partnerships and marketing techniques. Through his skilled negotiations, he has convinced the banking industry to lift restrictions from the beauty industry. He has also negotiated contracts and leases with salon owners, spa owners, distributors, manufacturers,and banking management.

Jeff was born in New York City before moving to the Jersey Shore. He was a New York City fireman for 15+ years and served during 911. Jeff now resides in Wilmington, NC with his wife, Coleen, and their three childrenKaytlyn, JT, and Julianna Rose.

Jeff offers consulting services to current salon owners and to those who have salon ownership in their near-term or future career plans. To reach Jeff, you can contact him directly at to jgrissler@questrs.com.

Eric Ryant is a beauty industry entrepreneur with over 30 years of experience in space- planning and design for salons. No stranger to the salon industry, Eric spent many years developing new designs and space plans, getting involved in every facet of the industry. Since the 1980s, Eric has imported salon furniture from many countries, such as Italy, Germany, Holland, and China, bringing in the latest trends and styles for the U.S. market.

Prior to writing this book, Eric owned several successful businesses, all involved in the salon industry, from a small chain of beauty stores to a cabinet manufacturing facility. He has also collaborated with companies such as Sally Beauty Supply, LOreal, and The Nailco Group.

Erics vision is to help clients create their dream salon with a cost-effective business model and ensure that they stay within budget for the long haul. As part of his successful career, he now teaches and consults with other organizations on how to achieve the same success. Eric can be reached at ericryant@gmail.com.

Acknowledgements

Jeff Grissler

You never really understand how important your friends and family are until you take on a large project. My wife, Coleen, was my sounding board and always had insightful feedback. I cant tell you how much I appreciated her support and encouragement. My children, Kaytlyn, JT, and Julianna are always an inspiration and fill my life with joy.

Eric Ryant

First and foremost, I want to thank my wife, Wendi, for planting the seed to write this book. She is an amazing woman and I am fortunate to have her by my side. Thanks for believing in me. To my children, Chase, Kendall, and Sloane, and my stepchildren, Daniel and Cory, just know that anything is possible and writing this book is proof of it. If you put your mind to it, you can accomplish anything.

INTRODUCTION

The Beauty Industry TodayAs We See It

The haircare industry is a multibillion dollar business. The economic climate has never had a big impact on products and services. Salons have survived during all financial and economic climates and circumstances.

The beauty industry has grown faster than most businesses, due to peoples perception of themselves and the importance they place on looking and feeling their best. The world is ever-changing, and the beauty industry has evolved from Baby Boomer styles to Generation X. We, as a society, love new trends and the ability to create them.

We have always been a vain society. Vanity has been an important factor for the beauty industry. The look-good, feel-good way of living is more apparent in the world of today than ever before. As we age, the importance of keeping a young, healthy look has become an everyday way of lifeand an obsession to some. Anti-aging products are an industry unto themselves. The beauty industry will continue to be at the forefront, keeping the world looking young and feeling beautiful.

Even in todays difficult economic conditions, our industry will continue to grow and prosper. People need the beauty industry. Women entering the workplace and climbing the corporate ladder have been the most crucial driving force behind the explosion of sales in the beauty industry for the past decade. Women of all ages and economic backgrounds are relying on the services of the beauty industry to create and maintain their imagewhatever that image may be.

Mens vanity and egos, now unbridled, are bringing them to salons on a more frequent basis. Men-only salons are now in most cities. It is now more common for men to get color treatments in salons. These changes, as well as other related salon and spa services for men, will continue to grow. The job market for the middle-aged man is highly competitive; they need to rely on monthly salon visits to keep looking young, as well as looking good.