Philippa Gamse - 42 Rules for a Web Presence That Wins. Essential Business Strategy for Website and Social Media Success

Essential Business Strategy for Website and Social Media Success

By Philippa Gamse, CMC

Foreword by Jim Blasingame

E-mail:
20660 Stevens Creek Blvd., Suite 210
Cupertino, CA 95014

Copyright 2011, 2012 by Philippa Gamse, CMC

All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means electronic, mechanical, photocopying, recording, or otherwise without written permission from the publisher.

Published by Super Star Press, a Happy About imprint 20660 Stevens Creek Blvd., Suite 210, Cupertino, CA 95014

http://42rules.com

2nd Edition: October 2012

1st Edition: September 2011

Paperback ISBN (2nd Edition): 978-1-60773-096-5 (1-60773-096-0)

Paperback ISBN (1st Edition): 978-1-60773-066-8 (1-60773-066-9)

eBook ISBN: 978-1-60773-067-5 (1-60773-067-7)

Place of Publication: Silicon Valley, California, USA

Library of Congress Number: 2011935722

Trademarks

All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. Happy About, nor any of its imprints, cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark.

Warning and Disclaimer

Every effort has been made to make this book as complete and as accurate as possible. The information provided is on an as is basis. The author(s), publisher, and its agents assume no responsibility for errors or omissions nor assume liability or responsibility to any person or entity with respect to any loss or damages arising from the use of information contained herein.

Praise For This Book!

The rules may be less important than the examples! Some of the anecdotes are counter-intuitive and web ambassadors will benefit simply by asking the questions implied by author Gamses rules.

Vint Cerf, Internet Pioneer

A tactical and practical guide to web activities that will help you avoid the pitfalls and potholes.

Guy Kawasaki, Author, Enchantment: The Art of Changing Hearts, Minds, and Actions and former Chief Evangelist of Apple

This gem of 42 nuggets that comprise a powerful web presence strategy, models what it advocates. It is clear, simple, relevant, and useful. In her easy to read style, author Gamse takes us through a well thought out process that covers the entire gamut of what to consider, where to focus, what traps to avoid, and how to optimize a web presence for any business.

From the unique notion of a Web Ambassador executive position, to conscious web visitor segmentation, the book is replete with solid strategic building blocks; all grounded in the real world experience of the author and other web luminaries and implementation experts. I encourage you to read it and then use it, rule by cogent rule.

Ian Browde, Director, Business Development, Endace Ltd.

Ive known Philippa for a decade and a half. We met on the speaking circuit and I was always impressed by her breadth of knowledge, her depth of insight, and her pragmatic approach to getting the most for every marketing dollar spent.

But above all, Philippa delivers such wonderfully practical advice. This book is packed with scenarios, examples, and good, old fashioned common sense. Philippa is not wowed by the next new shiny marketing bauble but is laser-focused on what works, whats tried and true, and what simply makes sense. Read this book from cover to cover, but then keep it on hand. Just having it on your desk will make you a better online marketer.

Jim Sterne, Founder, eMetrics Marketing Optimization Summit and Author, Social Media Metrics

While 42 Rules for a Web Presence That Wins is an easy, enjoyable read, it delivers content and sage advice that can profoundly affect the success of your web presence. Starting with the mantra that every page should have a clear strategy, Philippa has put together dozens of gems to help you get more from your web presence and think more deeply about your business, your customers, and how to approach them. A must-read in this age of social media.

Dr. Mark S. Albion, Co-Founder, More Than Money Careers LLC, and former professor, Harvard Business School

This book is ideal for any company, large or small. Philippas 42 Rules for a Web Presence That Wins walks you through the key points and challenges of your website and social media presence.

For larger companies with in-house web teams, Philippa provides an excellent list of checks and balances for those who might be too close to their own material, or too used to seeing things from only one perspective. For smaller companies without dedicated staff, she gives invaluable information on how to set up and position your web presence, tell the story behind your business, and clearly deliver your message.

Darrin Johnston, Senior Vice President, Sales, Meyer Corporation

Truly practical advice for real-world marketers. What I most love about this book is that it focuses on the office politics, time management, and measurement battles that every real-world marketer has to deal with daily.

The problem with social marketing is theres too much hype and generic best practices that dont help you actually do your job in a real company. This book goes a long way to solving the problem. In particular, it contains specific tips for high tech and b2b marketersnot just for consumer brands!

Anne Holland, Publisher, WhichTestWon.com

Philippa cuts through the hype and delivers specific insights on what it means to deliver a winning web presence. Read. Digest. Act. Win!

Avinash Kaushik, Author, Web Analytics: 2.0 and Web Analytics: An Hour a Day

I can only wonder how much more quickly and profitably we would have grown had Philippa Gamses book been available to read during our early stages of development. Even now, its a valuable resource that Im making available to my entire Senior Leadership Team.

Jay Steinfeld, Chief Executive Officer, Blinds.com

This practical book is a must-read for any nonprofit or company that needs a good roadmap for a winning home base or website in an age of social media.

Beth Kanter, Co-Author, The Networked Nonprofit

This book is written in a practical, no nonsense fashion, and flows between theory and true real life examples constantly and seamlessly. Its an intelligently written, logical book that is based on experience and genuine advice. I have firsthand experience of working with PhilippaI cannot recommend the book or her personally enough.

Sheryl Newman, Director, Appetite (UK)

42 Rules for a Web Presence That Wins is the perfect book for business people who want to communicate effective and efficient Internet sales or service offerings, and obtain results from satisfied customers. This book focuses the thinking and actions required to reach and satisfy targeted audiences. As a business executive, allow me to say, Thank you!!

William Carper, Chairperson, Indiana District PMA, and Vice President, Operations, Columbian Home Products

Philippas rules are very actionable and quickly digested. The tips are strong and well supported through your stories and experiences. I always love the type of books that have great factual support rather than unsupported philosophy.