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Lynn Spry - Start & Run a Computer Repair Service

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Start & Run a Computer Repair Service: summary, description and annotation

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As technology becomes increasingly commonplace, there is a huge opportunity for computer repair and tech support businesses in every neighborhood, small town, and big city. The demand for knowledgeable technical people is on the rise as more and more areas of our lives require the use of technology. There is a huge opportunity here for entrepreneurs to open computer repair services, whether mobile/onsite or in a storefront! If you are an amateur hobbyist with an interest in IT, a graduate of a computer science program, or a budding entrepreneur, it is possible to turn the technology wave into a profitable business. Start & Run a Computer Repair Service is ideal for those who want to know more about how to start and run a store or onsite or mobile computer repair business. Whether you are new to the industry and just starting to research, or are a professional looking to branch out on your own, this book will guide you through the nuts and bolts of starting a successful business, as well as the specifics of computer repair shop ownership and operation; its everything you need to help you make a plan and follow through to create a successful operation. Within the book and the enclosed CD-ROM, you will find resources and sound advice from the authors who started their own computer shop (and managed to keep it open and thriving through good and bad economic times).

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START RUN A COMPUTER REPAIR SERVICE Philip Spry and Lynn Spry Self-Counsel - photo 1
START & RUN A COMPUTER REPAIR SERVICE

Philip Spry and Lynn Spry

Self-Counsel Press

(a division of)

International Self-Counsel Press Ltd.

USA Canada

Copyright 2012

Start Run a Computer Repair Service - image 2

International Self-Counsel Press

All rights reserved.

Introduction
I love computers and have since I was in my early teens Over the decades Ive - photo 3

I love computers and have since I was in my early teens. Over the decades, Ive watched them develop from giant clunky boxes with green screens to tiny works of art that project photo-realistic games on monitors the size of walls. I eagerly read each new issue of Byte and PC Magazine, waiting for the next breakthrough in hardware and software; its probably fair to classify me as a computer enthusiast.

As a hobby, its relatively inexpensive. Think about it the most expensive desktop CPU in existence at any given time is usually a little more than $1,000. Thats it! Imagine having the ability to buy a Formula 1 race car engine and pop it into your car for less than the cost of cable TV for a year! Of course, engines dont double in power every two years, but the ease and simplicity of computer upgrades have made most of us relative experts in working on our own systems.

Six years ago I was in this position. I had built my own computers for years and was the guy everyone came to for help. Id been an IT professional for more than a decade so when my wife Lynn and I started looking for business opportunities we saw a computer store as a natural fit. Id managed people for years and I loved computers. What could be better? I found a profitable store for sale, bought it, and prepared to enjoy my hobby while the money rolled in!

What followed were the most grueling three years of my life. My wife and I received a crash course in retail sales, customer service, follow-up, technical support, marketing, and on-site service. The lessons in this book are the direct result of years of trial and error, and of failing miserably and working through it, to emerge successful, happy, and profitable.

Books, Websites, and Other Resources

This book is focused on giving you the critical information you need to begin on the right foot, but as you grow you will run into situations where additional help is required. As much as wed love to have a comprehensive collection of answers for every situation you might encounter, its just not reasonable or even possible. Fortunately, we live in an age where information is only a few clicks away!

For instance, while we may recommend inexpensive sources of advertising that have been effective for us, there are entire books and websites dedicated to finding the most effective advertising for your business. Therefore, throughout this book, you will find links to websites, books, and resources that can help you find whats best for you.

That said, we cannot guarantee that the resources listed will be the best for you or your business. Sure, there are others out there and you may find better or worse, but these are the ones we have used successfully and believe have fair prices and good service. We dont get anything from these sites for mentioning them and they are listed here because they helped us and we hope they can help you.

Forms

Throughout this book, you will find many references to forms and other documents that you can use in your business. Before you create or use any of these documents, you should consult your own attorney or accountant as the laws in your state or province may be different and the documents may need to be worded differently to be applicable in your area.

1
Computer Repair: An Opportunity in Any Economy
Almost six years ago my wife and I decided we were done being corporate drones - photo 4

Almost six years ago, my wife and I decided we were done being corporate drones and working 70 hours a week climbing the ladder of success. Wed chased the corner office, wed taken endless flights, and we were tired of our shoulders drooping from carry-ons packed with multiple laptop computers. There was no end in sight and we realized it was time for a change. Fortunately, our timing couldnt have been better.

In 2006, the economy was booming and people had more money than they knew how to spend. The real estate market was going crazy and houses were appreciating at 30 percent per year. The instant equity created allowed people to take out loans there was disposable cash everywhere! With this much cash in the economy, new construction and new businesses opened daily. Instead of clawing and scratching for every dollar, many business owners just hung out their shingles and waited for people to show up and show up they did!

As suited corporate members, we were used to spending years working on projects only to see them abandoned when new leadership came in. We needed a change. We considered opening a consulting firm, but the market was flooded with them and we didnt know how we could differentiate ourselves. A friend of our suggested we look into purchasing a business instead of starting one from scratch. He said we might be able to save ourselves some time and money by plugging ourselves into a company with a proven revenue stream. It sounded good, but which company? There were thousands!

We began our research. If memory serves, we looked at more than 3,500 businesses in the Phoenix area alone! We checked out everything from coin-operated Laundromats to print shops. There were so many interesting opportunities and as we continued to research, we realized each of them was missing something. During a strong economy, they could make money, but if anything were to happen, they would be in real trouble. For example, selling high-end granite kitchen counters is fine when million-dollar homes are being built faster than people can buy them, but bull markets cant last forever and we were looking for something long-term. So, what type of business could grow during both economic growth and economic recession?

Just when we were about to give up, we found one business that looked really promising. It was a local computer store and it was selling computers as fast as the staff could build them! The store was packed with people, it was stocked from floor to ceiling, and the employees were happy. This business looked like many of the businesses wed seen but one thing stood out it didnt just sell a particular item, the staff did repairs as well! This, combined with my personal interest in computers made this business a very strong candidate.

When you run any business you can only sell two things: time and components. Computer businesses are no different. If people arent buying computers, they better be buying service or youre out of business. Fortunately, the single greatest reason customers enter our stores is because their computers are malfunctioning. Sure, some customers come to our stores because they want to upgrade or just need a new computer, but lets be honest, more than 80 percent of the time somethings wrong.

However, the solution to this problem is to repair it or replace it. When people have money, they dont want to mess with the old system. They shrug like its nothing for them and pay $2,000 on a new system. Why should they bother fixing their old system? They are people of means and see no reason to trifle with a dusty old piece of junk. Flash forward a few years; the home equity line of credit has been drained, the real estate bubble has popped, and the dusty piece of junk that will cost $100 to repair starts looking good.

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