Fishbein - Where startup ideas come from : a playbook for generating business ideas

Most startups fail. But with the right approach to developing new business ideas, many of those failures could be avoided. At the core of every successful business is a product or service that people want. This book includes four methodologies that focus on learning what customers really want before building a product or trying to validate it.

These four methodologies were developed by studying what thousands of the most successful businesses in history have in common. In this book you will see how these four methodologies apply to the worlds most successful and innovative companies like Netflix, Airbnb, Uber, Kraft, Salesforce, Facebook, Instagram, Skype, Twitter, and more.

Software is eating the world...and disrupting nearly every major industry in its path. Software development and customer acquisition are getting cheaper and easier...and there has never been so many people using the Internet on their computers and mobile phones. There has never been a better time to start a business!

Entrepreneurship can provide you with financial freedom, the ability to monetize your passion, and the ability to provide meaningful value to society.

In todays uncertain economy, starting a business is not just an exciting thing to do; it may be essential for safety and security. Stop waiting for that elusive stroke of genius! Instead of waiting for business ideas to come to you, go find them. After reading this book, coming up with startup ideas will no longer be preventing you from starting a business. It has never been cheaper or easier to start a business. Learn from the success of some of the most innovative ideas in history and start your own business today!

You dont need an MBA, a business plan, venture capital funding, or exceptional creativity to get a great business idea.

An entrepreneurs job is to serve his or her customers by solving a problem or delivering value. In a free market, entrepreneurs who dont serve customers fail. To execute, an entrepreneur must identify customer demands and how to meet them. Name one successful company that doesnt offer a product or service that people want. Many of the best startup ideas come from solving problems or inefficient processes that customers have an urgent need to solve. The four methodologies in this book optimize for obtaining customer insights about problems and demands.

This book draws from lessons from top innovators like Eric Ries (Author of The Lean Startup), Steve Blank (Author of Four Steps to The Epiphany and The Startup Owners Manual), Chris Dixon (Partner at Andreessen Horowitz), Paul Graham (Founder of Y-Combinator), Dave McClure (Founder of 500 Startups), James Altucher (Author of Choose Yourself), Steve Jobs (Founder of Apple), and more.

The 20th century startup strategy was to (1) generate an idea, (2) build a product, and (3) see if it has market demand. The Lean Startup taught us to (1) generate an idea, (2) see if it has market demand, and (3) build a product if it does have demand. In this book, I propose to (1) generate an idea based on what market demand data you have or can get quickly, and (2) iteratively develop the product to ensure it meets demand.

Congratulations on taking this step towards starting a business. I hope that you will apply what you learn and achieve your goals.