Syal - Discover the Entrepreneur Within: A Step-By-Step Guide To Getting It Done

Advance Praise for

Discover The Entrepreneur Within

The definitive book on business launch, in reality three books in one: the essence of entrepreneurship; the mechanics of a business; and, most importantly, how an entrepreneur can live a great life. Robert J. Jordan, CEO, Association of Interim Executives, Author of How They Did It: Billion Dollar Insights from the Heart of America.

Its said that some learn by doing, others by reading, but Professor Syal has done both to an uncommon degree... in this book he has synthesized a lifetime of experience into a highly readable book that I wish someone had given to me 40 years ago. Whether starting a business or starting in business, this is a book that will make you think about integrity, passion, discipline and teamwork, as well as the nuts and bolts that are essential and common to all successful companies. - James Steinback, Retired President and Owner, Magnecraft Electric Inc.

Discover The Entrepreneur Within is the ideal guide for anyone serious about launching a business. It presents an engaging and practical work plan to solve a meaningful problem, understand customers, plan for economic sustainability, and lead a team for exceptional execution. Moreover, it offers wisdom to focus on living versus making a living. If every ambitious Millennial implements these concepts, the difference that they make will change the world. Laura McKee, CEO, Autistic Home Support Services.

Discover The Entrepreneur Within is a great summary of Verinders thinking that is worthwhile reading for teenagers and seniors. His concepts resonate with our students here at Northwestern as well as those from around the world. I know this firsthand since Verinder recently led our teaching team for a program where we hosted 25 entrepreneurs from 23 different African countries for the US State Department....They left after 6 weeks truly transformed and a great source of pride for Verinder and our entire Center since they will be future entrepreneurs and leaders in their countries. Professor Mike Marasco, Director, Farley Center for Entrepreneurship and Innovation, Northwestern University.

Verinder Syals classes have long been among the most highly rated by Northwestern University students, and his new book clearly shows why. Its writing is fast paced and full of good humor, while working through the pragmatic consumer-focused details (of starting a business).... However, what really makes this book special within the field is the second half where Verinder works students through issues of leadership and ethics that go to the core of creating ventures.... I can see why students tell me that its so life changing. Professor Mark Witte, Director, Undergraduate Studies in Economics, Northwestern University.

Professor Syal has accomplished the very difficult task of (capturing) the essential ingredient for entrepreneurial success, and that is ones personal responsibility that arises from within for your aspirations, not only in business but in life.... A wonderful narrative ... to the collective spirit of human achievement that begins with accepting the responsibility to lead oneself in an ethically, moral and sustainable way. Dan Brown, Founder, Logger Head Tools, Professor of Design, Northwestern University.

Must read for budding entrepreneurs and start ups! His deep understanding of businesses and entrepreneurship comes through in this book as he is able to address each and every question that crosses an entrepreneurs mind especially when at start up phase....You leave his class a better person with a clear vision for your business and life. Muthoni Nduhiu, CEO, Mastermind Africa Alliance, Kenya.

...is a must read book for potential and existing business owners... The book offers inspiration and information on idea generation, marketing, management, finance, business plan, technology, latest trends and strategies.... His passion and listening skills are relayed into succinct coaching thoughts that are both plausible and action oriented. - Felix Dela Klutse, Editor-In-Chief of Business Day Newspaper, Ghana.

Discover The Entrepreneur within is an insightful guide for both entrepreneurs starting their journey and for those who need to bring their focus back to their business. It is amazingly inspirational and practical two things that entrepreneurs need in bucket loads. Sara Hallatt, Director, Fordsburg Artists Studios, South Africa.

A practical approach through each phase of the entrepreneurial journey, igniting the entrepreneurial possibility within the most skeptical and fearful reader.... Professor Syal is an extraordinarily passionate teacher....He asks the right questions, unlocking the potential of his students. Charnelle Fortuin, Namdeb Diamond Corporation, Namibia.

The book reflects its writer: simple - accessible - concise - inspiring - enriching. Verinder walks his readers on the journey of entrepreneurship in the same compelling way he deals with his students. Adrienne Andriantsialonina, Teacher, Madagascar.

With the same thoughtful eloquence and compassion that Verinder embodies in the classroom, Discover The Entrepreneur Within motivates and challenges a generation of Millennials and thought leaders to rise and serve.... his book does not attempt to answer all of lifes plaguing questions, nor does it promise to make entrepreneurs of us all. Rather it is an encouraging, motivating, and rational push to live through your ideas and your talents, tactically develop a business plan to execution, and find the right people to board the bus that will make the most of your life journey.... It is truly exciting that this text, a succinct and abridged version of Verinders renowned seminars at Northwestern University, are now available to a wider audience. - Kathryn Choi, Context Media, Chicago, Former Student.

Verinder Syal cuts to the chase and gives the reader the best of his entrepreneurship class; a good overview of how to tackle the most important challenges for any new business from building the right team to customer marketing and ultimately teaches the reader how to use entrepreneurship to self-actualize and live a more fulfilling life. - Isaac Hasson, Google, Silicon Valley, Former Student.

Professor Syals (classes)... turned out to be two of the most valuable and influential courses Ive ever taken...He completely changed my views on what it takes to start a company and what it means to be a leader, and consequently through those insights, changed the course of my life...This book is a must-read manual for anyone who has ever considered the entrepreneurial path. - Joyce Chen, Context Media, Chicago, Former Student.

Syal makes you believe you can do anything and breaks down entrepreneurship to its core basics. His book guides you through an external journey of pursuing entrepreneurship and an internal journey on how to lead a meaningful life. Even if youve never met him, you trust his words because he challenges you to examine whats important in pursuing what you want and empowers you to take action. - Angela Lee, United Airlines, Chicago, Former Student.

Verinder artfully shows that anyone who has a vision can develop the skills to become an entrepreneur. Reading his book helped me reconnect to my interest in entrepreneurship and has given me inspiration to pursue my ambitions. It was easy-to- follow, thought-provoking, and full of valuable and practical information. Im very happy I read it - very worthy use of my time! - Stephanie Kang, Chicago, Northwestern University Graduate.

A great resource for aspiring entrepreneurs, filled with a solid mix of practical exercises, work/life wisdom, and gentle encouragement along the way. Morgan Springer, Serial Entrepreneur, San Francisco.