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Charlene Walters - Launch Your Inner Entrepreneur

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Practical, specific advice and strategies to help women develop an entrepreneurial mindset
Entrepreneurship has always skewed malefrom availability of funding to how-to books that assume a primarily male audience. And yet, 36% of all small business or franchise owners are women, and there are 13 million female-owned businesses contributing to more than $1.8 trillion in revenue. Now, with a fast-changing economy making traditional employment unsteady, theres never been a better time for becoming a fempreneur.
In Launch Your Inner Entrepreneur, Charlene Walters provides the tools you need to successfully launch and grow your side hustle, start up, or small business. As a mentor on Entrepreneur magazines Ask an Expert forum and developer of a digital entrepreneurship MBA program, Walters knows what youre facingand can help you avoid common mistakes, find your niche, build up your personal brand and reach your entrepreneurial goals.
Youll find the practical, real-world advice necessary to create the opportunities you want by embracing ten Mindset Shifts, including:
  • Embracing an Entrepreneurial Attitude
  • Cultivating Financial Confidence
  • Branding and Building Presence
  • Leveraging Social Media Options
  • Leading Your Startup
  • Going into Growth Mode
  • Rebooting, Repeating, and Avoiding Burnout Along the Way
  • Packed with smart tips and hard-won wisdom, Launch Your Inner Entrepreneur concludes with a special bonus section, the Fempreneur Action Planwhich includes a business concept and planning worksheet, visual brand style guide, resilience and setback survival exercise, and moreto help you put the Mindset Shifts into action, now.

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    Praise for LAUNCH YOUR INNER ENTREPRENEUR Charlene Walters offers actionable - photo 1

    Praise for
    LAUNCH YOUR INNER ENTREPRENEUR

    Charlene Walters offers actionable advice to help female entrepreneurs build their confidence, manage their time, and find the resilience they need to make it through tough times. If youre serious about growing your business, Launch Your Inner Entrepreneur will help you get there!

    Barbara Corcoran, Shark & executive producer of ABCs Shark Tank and founder of The Corcoran Group

    Charlene Walters has created the perfect guidebook to help every aspiring female entrepreneur and business owner develop the entrepreneurial mindset necessary to launch and grow their startup and thrive in business.

    Jason Feifer, editor-in-chief, Entrepreneur magazine

    When it comes to becoming a successful entrepreneur, so much of it has to do with developing the right attitude. Charlene Walters has put together an amazing book to help women on their journeys to becoming flourishing business owners by adopting the entrepreneurial mindset.

    Jon Steinberg, founder of Cheddar News Channel and president of Altice News & Advertising

    Part entrepreneurship playbook, part womens empowerment guide, Launch Your Inner Entrepreneur is full of hacks to help female founders push boundaries in business and life. Intermingled with tips and motivation, Charlene Walters also serves up some laughs along the way. A must-read for fempreneurs.

    Christine Michel Carter, senior contributor, ForbesWomen and the #1 global voice for working moms

    When it comes to entrepreneurship, mindset is a critical factor in success. Charlene Walters is the first to identify all of the common trouble spots for women entrepreneursand to offer actionable solutions that really work to overcome each problem area. This indispensable guidebook will equip and empower women in business with the mental strategies they need to beat the odds, creating a startup that grows and thrives. Highly recommended!

    Robin Madell, contributing writer, Business Insider and U.S. News & World Report

    Charlene Walters has delivered an essential tool for women everywhere who want to unleash their entrepreneurial spirit. Entrepreneurship is a mindset, and Charlene takes a practical, educational, and entertaining approach to helping women develop the mindset they need to succeed at the highest level.

    Jeff Hoffman, serial entrepreneur from Priceline.com, Booking.com, and uBid.com; chairman of the Global Entrepreneurship Network

    Smart and timely, Launch Your Inner Entrepreneur helps women step up, take initiative, and grab their spot as savvy entrepreneurs! Kudos to Charlene Walters for compiling this engaging and enlightening book for women everywhere.

    Liz Montgomery, author, Oprah Magazine insider and consultant

    In a positive and relatable way, Charlene Walters acts as a mentor and motivator, delivering just the push needed to help women kick ass along their entrepreneurial path! I highly recommend Launch Your Inner Entrepreneur!

    Dawnmarie Deshaies, CEO, author, and New York Weekly top 15 podcaster of 2020

    I want to give a copy of this book to every woman entrepreneur I have worked with. Charlene Walters doesnt just focus on what holds us back as women entrepreneurs; she shares with us real-life examples of how to overcome these hurdles. This book is inspiring!

    Jennifer Murphy, director, Connecticut Center for Entrepreneurship & Innovation

    Copyright 2021 by Charlene Walters All rights reserved Except as permitted - photo 2

    Copyright 2021 by Charlene Walters. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

    ISBN: 978-1-26-425917-5
    MHID: 1-26-425917-4

    The material in this eBook also appears in the print version of this title: ISBN: 978-1-26-425916-8, MHID: 1-26-425916-6.

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    All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.

    McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative, please visit the Contact Us page at www.mhprofessional.com.

    This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that neither the author nor the publisher is engaged in rendering legal, accounting, securities trading, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

    From a Declaration of Principles Jointly Adopted by a Committee of the
    American Bar Association and a Committee of Publishers and Associations

    TERMS OF USE

    This is a copyrighted work and McGraw-Hill Education and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill Educations prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms.

    THE WORK IS PROVIDED AS IS. McGRAW-HILL EDUCATION AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hill Education and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill Education nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill Education has no responsibility for the content of any information accessed through the work. Under no circumstances shall McGraw-Hill Education and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise.

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