Royer - Powerful Profits From Slots

I have tried to do as much as possible within the confines of this book. Most people think slot machines are the easiest and simplest forms of gambling. I hope I have convinced you that this is far from the truth. Actually, slot machines are among the most complex gambling devices and games now available. More and more complex machines and games are being developed even as you are reading this. By the time you finish reading this paragraph, at least ten new slot machines will be installed in casinos in the U.S.A., with about one hundred new gamesor morebeing developed at any one time.

Slot machines exist for one purpose, and one purpose only: to make money for their owners. In order to accomplish this, the owners must provide you, the players, with machines and games that you will want to play. These must be entertaining, easy to play and understand, and must offer good pays ! If a machine wasnt all that interesting, and wasnt all that entertaining, but it paid really, really well, then everyone would flock to that machine, and it would be the most wildly successful slot machine ever made. Thats why the owners of slots always insist not only that their machines be interesting and entertaining, but that they also pay . After all, if these slot machines did not pay, then players would soon find that out and would refuse to play them. Why would you want to play a machine that didnt pay you back? You wouldnt, of course. Thats why it is a misconception that casinos, slot machine owners, operators, and manufacturers only want machines that will make money for them and take it from you. While it is true that slot machines exist only for the one reason stated above, the other side of this coin is equally important. If the players of these machines would not play them, then these machines would not exist. Ergo, the owners would not make any money from owning the slots.

What is often missed in discussions of slot machines is the question of why they are played . The answers often given are: The game is fun; The machine is entertaining; The game is based on a popular theme; The look, feel, colors, etc., are attractive; and so on, and on, in marketing research jargon. These may be valid inferencesup to a point. Actually, the real answers to why the machines are played often have little to do with the machine, or game itself. Many times it has a lot more to do with the way in which the machine is packaged, as well as the actual playing conditions on the casino floor. As well as the game may perform in the laboratory, or in market testing and focus groups, or whatever the field trials may be, when it is finally released to the general public, the game can suffer from several problems that may have gone completely undetected throughout this entire process.

For example, the machine may be annoying to the players. It may make silly sounds which are too noisy, too tinny, too frequent, or too childish. The cabinetry may be badly designed, causing players to have to reach into narrow coin trays or coin chutes, or the machine is too tall, too slanted, it has padding in front of it which spills drinks and traps dirt, or it has a screen which is mounted on an angle which reflects the casino lighting, thereby causing players eye fatigue, and so on and on and on. I have heard thousands of such points from hundreds of thousands of slot players I have interviewed over a decade, and they all say almost the same things. Yet all the machines still have most of the same problems. Perhaps eventually the manufacturers will ask me, and I will be able to tell them the actual, real-world truth.