Chuck Street - Setting Up Your Food Truck Business: Legalities, Setting Up Your Food Truck, Testing phase, Buyer Persona Analysis and Branding

SETTING UP YOUR FOOD TRUCK BUSINESS

Legalities, Setting Up Your Food Truck, Testing phase, Buyer Persona Analysis and Branding

Copyright 2022

Chuck Street

C OPYRIGHT & DISCLAIMER: all rights are reserved by law. No part of this book may be reproduced by any means without the written permission of the authors. It is expressly forbidden to transmit this book to others, neither in paper or electronic format, neither for money nor free of charge. What is reported in this book is the result of years of studies and accumulated experience. The achievement of the same results is not guaranteed. The reader assumes full responsibility for his or her choices. The book has exclusively an educational purpose.

Introduction

S ince the early days of humans, food has always been the major source of human energy; hence food can not be separated from human history. The early humans fought and struggled for food, which led to migration from one place to another, wars, and high survival instincts. As the centuries pass, humans started to cultivate the land for farming and rearing of animals to make life easier and don't have to travel distance for a single meal. Eventually, the business aspect came in, people started exchanging one food for another or other goods. Over time, humans have been devising and innovating sources of food, which has increased exponentially and continued to change over time. While early humans had to go far distance to find their daily meals, nowadays, we are surrounded by several promotions and advertisements for food products of different types, prices, and qualities. This led to the birth of the enormous food industry we have presently.

The food industry has always been a complex and global network that consists of diverse businesses. Most of the food consumed by humans has been supplied by the food industry, and this industry covers a series of production processes:

• Preparation and Production,
• Processing and Distribution,
• Transport and Preservation,
• Certification, Assembling, and Packaging of foodstuffs.

The industry has become wide and broad as the manufacturing ranges from a small business (usually family business) to a large business (usually capital-intensive and highly mechanized industrial processes).

The industry discussed in this book will be focused on the Food Truck Industry, which has proven to be the future of the food industry.

Summary

1 The Legalities of the Food Truck

A s it has been discussed in book 1 of this series, the food truck industry is an industry that requires a lot of commitment and hardwork. Book 1 has introduced us to the business enviro and how to start the business from scratch from the business owner's perspective. Preparing for the legalities of owning a food truck is the next stage in the food truck business. In this chapter, you will be apprised of the licenses and permits that you will need before your food truck can operate. Depending on your location, regulations that concern the operation of the food truck may vary from state to state or country to country. It would be best to do some research on the specifics. Properly prepared paperwork can ultimately save you on potential costs from fines and penalties that the relevant authorities can impose.

As a food truck owner, you have a lot to deal with, which is why there is the need for professionals to consult concerning taxes and the other legalities that can ensue once your business commences. There are three professionals whose help you will need before you move forward: an accountant, a lawyer, and an insurance provider, as most permits to operate concern these three professionals.

T HE BEST WAY TO AVOID any legal troubles with the operation of your food truck is to prevent them. This requires the help of an attorney. If you happen to have one on call, that would be great. If you do not, there are several sites to help you find an attorney who can help you with the legalities that can arise from the food truck operation. Why would you need an attorney in the first place?

• Attorneys-at-Law can anticipate potential legal troubles as you operate your food truck and save you on costs from liabilities that may arise as your food truck operates.
• Attorneys-at-Law can identify the regulations that you may have overlooked and help you rectify them, which saves you from the penalties that the relevant authorities can impose.
• Employment records and applications are double-checked by your attorney to ensure that your questions are not discriminatory and can draft the agreements needed between you and your employees. Additionally, if you have imposed any rules and regulations, the attorney can ensure that these are in compliance with existent labor laws applicable to your state or country.

While it would be a great idea to just make an appointment with your nearest attorney, an ideal attorney would have to be familiar with the intricacies of the food truck industry. Therefore, it would be a good idea to consult with other food truck owners to see who they have on retainer, as this would save you time on an attorney who knows what needs to be done for your food truck business.

If this is not possible, attorney listing sites such as www.lawyerlegion.com and www.martindale.com are great sites to begin your search for an experienced attorney in your area. Use filters to narrow down attorneys according to your needs and preferences. Once you have chosen your attorney, carefully read the fine print with regards to the fees and negotiate with the fee structure and costs that are best for your business. Finally, don't be afraid to ask for references; think of it as another form of an interview process to learn how your attorney works for other people.