Chris Ellerby-Hemmings - The Empowered By Lifting Diet Fat Loss & Lean Bulking Lifestyle: Eat What You Desired & Challenge the Known

Text copyright 2014 Chris Ellerby-Hemmings

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First edition, December 2014

ISBN: 9781483548524

Table of Contents

Fat Loss Lifestyle that challenges the so called Known

Challenging the Known

In everything we do, we believe in challenging the so called known. Our team of specialists have put together a perfectly tailored System using the latest scientifically proven evidence, to allow the user to become at one with their own nutrition. We understand willpower is similar to a muscle being very strong but it cannot be flexed continuously. This Lifestyle not only opens our clients minds but also provides them with knowledge they can use for the rest of their life: learning how to get the body they can be proud of; and most importantly, how to keep it with minimum willpower.

This is,

The Empowered By Lifting

Diet, Fat Loss and Lean Bulking

Lifestyle:

Challenge the Known

What is The Empowered By Lifting Lifestyle?

Empowered By Lifting provides an in-depth, logic-based nutrition and fitness Lifestyle to suit the unique needs and lifestyles of each client. Our Lifestyle is customised to suit all fitness levels, from the general population to professional athletes and marathon runners. One-to-one involvement between an Empowered By Lifting professional and the client helps to ensure personal goals are achieved and sustainable results are attained whilst providing support, resources and maintaining optimal standards throughout the process.

Empowered By Lifting is not selling you supplements or the latest crazy workout.

Empowered By Lifting is about giving you knowledge and educating you so that you can use it for the rest of your life. Its a bit like the old saying; Give a man a fish and he eats for a day; teach a man to fish, and he eats for life.

Radical diets and punishing workouts may have a quick effect and allow you to drop a few pounds, or gain a bit of muscle, but neither of these options will work in the long term.

Without knowing you well yet (although we hope to get to know you on our Facebook page), we can only suggest stereotypical things which may have happened. Most people, when sorting their diet out, cut carbs, increase protein, lower fat and train a lot harder; adding in cardio randomly when their willpower is at its peak.

Sweat, hard work and burning as many calories as possible whilst eating as little as possible is the only way, right? Many years ago, before we knew better, maybe this was the case, but now we have science and research on our side.

So, what happens if you go ahead with the old school method?

Carbohydrate stores in the muscles are used rapidly, reducing the size of the muscle and resulting in the immediate weight reduction. Obviously, some fat loss will occur but also muscle loss.

Next, the person stands on the scales and is happy with the downward movement. Happy days! Weight loss achieved everyone else is doing this so it must be right. Sorry, but nope, thats wrong. When all the carbs have been used from the muscles, weight loss slows or stops (this happened last time you dieted, right?). Maybe it will take 4 weeks, maybe 8, it all depends.

Hormonal changes then occur reducing the bodys ability to burn fat, and keep or retain muscle. You might have heard this referred to as survival mode. The last thing the body wants to do when exercise levels are super high and calories are super low is burn fat.

But, your protein is high, right? So, you cant be losing muscle? Sorry, but thats wrong again.

Its down to your awesome willpower to keep going, but as we know, the last diet failed because the willpower ended; so here we are again. Lost many pounds of fat. Look like you have less muscle. Energy is rock bottom. You have less strength and have potentially caught a cold because of immune system issues. Then it happens: the Rebound!

Cant be bothered with this; Feel like crap all the time; Fighting every urge to eat; Craving and craving food you dont even like; Wishing you could eat that chocolate bar; and on it goes. Open, close, open the fridge again; looking for something to stop the cravings.

You then find yourself in the kitchen with your hand in the cereal box; handful after handful, Nutella on toast, peanut butter on What the hell?! Eat it from the jar! The diet is over. Its pointless. You tell yourself you have bad genetics and settle for not having the body you really want. So this mentality continues for a few days, but the problem is, the metabolic rate is not static like is commonly known, instead it is suppressed. Now the fat and carb cells are primed ready for the higher intake of calories. This is down to something called fat cell hyperplasia. Okay, big word ignore. Basically, it means your body is like a sponge, ready for this over indulgence post-diet. The hyper part of the word means the potential to gain even more fat than you did before this diet is more than likely. So one week later, youre back to the same body fat level, or maybe more, and potentially the same, or higher, body weight. Sound about right? Now come the feelings of crap; disappointment; self-hate. The diet starts again YOYO dieting explained right there. The good thing is the willpower is back but the metabolism is not; it will reduce quickly to compensate for the low calories but will tend to rise slowly. This time, the calories will have to be lower to compensate for the lower metabolic rate. The cycle continues.

Forgetting science for a moment, the writer of this e-Book did all of the above some ten years ago before using evidence-based information to fine tune what you are about to learn in this e-Book.

A vision without a plan is just a dream

In just a few short months of using the customised Empowered By Lifting Nutrition Lifestyle, you will be given the power and information needed to change your body fat level, increase muscle mass, strength, overall health, mood, well-being and to make improvements in all areas.

Why Empowered By Lifting?

The Empowered By Lifting Nutrition Lifestyle will offer you a simple and logical foundation to achieving optimal nutrition; maximising your results from the very start.

Statistics tell us that 95% of diets dont work, and the biggest mistake people make when attempting to get in shape, is not being sure who, or what, to follow with all the conflicting information out there. In a nutshell, we are the 5%. The other 95% copy people in the gym, read Internet blogs, read magazines and listen to other peoples opinions, or just simply wing it, and hope some benefits come out of it.