Anita Rosen - Looking Into Intranets & the Internet

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title	:	Looking Into Intranets and the Internet : Advice for Managers
author	:	Rosen, Anita.
publisher	:	AMACOM Books
isbn10 | asin	:	0814479480
print isbn13	:	9780814479483
ebook isbn13	:	9780585022956
language	:	English
subject	Business enterprises--Computer networks, Intranets (Computer networks)--Case studies, Internet marketing--Case studies, Internet advertising--Case studies.
publication date	:	1997
lcc	:	HD30.37.R67 1997eb
ddc	:	650/.0285/46
subject	:	Business enterprises--Computer networks, Intranets (Computer networks)--Case studies, Internet marketing--Case studies, Internet advertising--Case studies.

Looking Into Intranets and the Internet Advice for Managers Anita Rosen amacom American Management Association New York Atlanta Boston Chicago Kansas City San Francisco Washington, D.C. Brussels Mexico City Tokyo Toronto

This book is available at a special discount when ordered in bulk quantities. For information, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Rosen, Anita. Looking into intranets and the Internet: advice for managers / Anita Rosen. p. cm. Includes index. ISBN 0-8144-7948-0 1. Business enterprisesComputer networks. 2. Intranets (Computer networks)Case studies. 3. Internet marketingCase studies. 4. Internet advertisingCase studies. I. Title. HD30.37.R67 1997 650'.0285'46dc21 96-39952 CIP 1997 Anita Rosen All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY, 10019. Printing number 10 9 8 7 6 5 4 3 2 1

Page iii Contents Preface v 1 Internet/Intranet Overview 1 Why Is There All This Hype With Internet Companies? How Does the Internet Philosophy Differ From Conventional Technology Direction? What Is the Current Direction for Organizations' Information Systems? How Will the Internet Impact My Organization? Common Concerns 2 Technology Primer 9 The Internet Network Infrastructure Wide and Local Area Networks Hardware That Connects Networks What Is TCP/IP? Internet Terminology How All This Technology Fits Into the Internet/Intranet 3 Is an Internet/Intranet Right for My Company? 43 Where to Start How to Choose What Type of Site You Should Have How to Choose an Internet/Intranet Application How to Know If an Internet/Intranet Is for You Defining Product Concept Direction Recommendations for Choosing Projects Creating a Requirements Document How to Identify What Internal Procedures Can Best Be Adapted to an Intranet

Page iv Effect on Infrastructure Creating the Feature/Functionality Report Staffing 4 Creating the Business Case 73 Laying Out the Presentation Scenario 1A Simple Internet Web Site Scenario 2Internet Access Scenario 3Internet Scenario 4Intranet Scenario 5Small Internet Store Scenario 6Large Internet Store 5 Designing Your Internet/Intranet 110 Identifying the Four Design Processes Overview of the Design Process Creating a Good Design QA and Documentation Help Desk Role

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