Anita Rosen - The E-Commerce Question and Answer Book: A Survival Guide for Business Managers

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title	:	The E-commerce Question and Answer Book : A Survival Guide for Business Managers
author	:	Rosen, Anita.
publisher	:	AMACOM Books
isbn10 | asin	:	0814405258
print isbn13	:	9780814405253
ebook isbn13	:	9780585137650
language	:	English
subject	Electronic commerce.
publication date	:	2000
lcc	:	HF5548.32.R67 2000eb
ddc	:	658.8/00285/46
subject	:	Electronic commerce.

Page iii The e-commerce Question and Answer Book A Survival Guide For Business Managers Anita Rosen AMACOM American Management Association New York Atlanta Boston Chicago Kansas City San Francisco Washington, D. C. Brussels Mexico City Tokyo Toronto

Page iv Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, an imprint of AMA Publications, a division of American Management Association, 1601 Broadway, New York, NY 10019. Tel.: 212-903-8316 Fax: 212-903-8083 This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Microsoft and Windows are trademarks or registered trademarks of Microsoft Corporation. Netscape and Netscape Navigator are trademarks or registered trademarks of Netscape Communications Corporation. Barbie is a registered trademark of Mattel, Inc. Library of Congress Cataloging-in-Publication Data Rosen, Anita. The E-commerce question and answer book / Anita Rosen. p. cm. Includes index. ISBN 0-8144-0525-8 1. Electronic commerce. I. Title. HF5548.32.R67ml999 658.8'00285'46 21dc21 99-040100 2000 Anita Rosen. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, an imprint of AMA Publications, a division of American Management Association, 1601 Broadway, New York, NY 10019. Printing number 10 9 8 7 6 5 4 3 2 1

Page v This book is dedicated to my mother, Arlette Rosen. Special thanks to Al Moser, Anita and Andy Moser, Chapman Greer, and Jacquie Flynn for all their support and help with the creation of this book

Page vii Contents Introduction xiii Chapter 1: The Internet Today 1 1.1 What is the Internet? 2 1.2 What are first, second, third, and fourth generation web sites? 3 1.3 What is e-commerce? 5 1.4 How can your company benefit from e-commerce? 8 1.5 Can small companies compete with big companies? 10 1.6 What is an Extranet site? 11 1.7 How does the Internet affect the way we work? 12 1.8 What is disintermediation? 14 1.9 How has the Internet enabled companies to move from mass marketing to mass customization? 15 1.10 What are the current media myths about the Internet? 19 1.11 Can Internet transactions and communications be secure? 19 1.12 Are companies really making money on their e-commerce sites? 21

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