De Bleecker - REMOTE USABILITY TESTING: actionable insights in user behavior across geographies and time zones

Copyright 2018 Packt Publishing

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author(s), nor Packt Publishing or its dealers and distributors, will be held liable for any damages caused or alleged to have been caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.

Commissioning Editor: Amarabha Banerjee
Acquisition Editor: Siddharth Mandal
Content Development Editor: Mohammed Yusuf Imaratwale
Technical Editor: Shweta Jadhav
Copy Editor: Safis Editing
Project Coordinator: Hardik Bhinde
Proofreader: Safis Editing
Indexer: Pratik Shirodkar
Graphics: Jason Monteiro, Nic Gruchot
Production Coordinator: Shraddha Falebhai

First published: August 2018

Production reference: 1170818

Published by Packt Publishing Ltd.
Livery Place
35 Livery Street
Birmingham
B3 2PB, UK.

ISBN 978-1-78899-904-5

www.packtpub.com

Mapt is an online digital library that gives you full access to over 5,000 books and videos, as well as industry leading tools to help you plan your personal development and advance your career. For more information, please visit our website.

• Spend less time learning and more time coding with practical eBooks and Videos from over 4,000 industry professionals

• Improve your learning with Skill Plans built especially for you

• Get a free eBook or video every month

• Mapt is fully searchable

• Copy and paste, print, and bookmark content

Did you know that Packt offers eBook versions of every book published, with PDF and ePub files available? You can upgrade to the eBook version at www.PacktPub.com and as a print book customer, you are entitled to a discount on the eBook copy. Get in touch with us at service@packtpub.com for more details.

At www.PacktPub.com , you can also read a collection of free technical articles, sign up for a range of free newsletters, and receive exclusive discounts and offers on Packt books and eBooks.

Inge De Bleecker has been designing and testing web, mobile, and voice experiences for more than 20 years. She builds and leads UX teams and evangelizes UX throughout organizations. She is fascinated by the communication between humans and devices. Her mantras are " design for everyone" and "test early and often." Inge has run over 200 remote studies across different industries, languages, and regions. She finds remote studies a powerful and effective way to gather user feedback that would otherwise be difficult to collect.

Rebecca Okoroji has been working in UX since 2000. She is passionate about the need for providing exceptional digital experiences and has since expanded her focus to encompass customer experience. She believes that there is no such thing as a user error, only badly designed interfaces. Customer/user feedback is essential to building a good UX, and remote unmoderated usability testing is a cost-effective and efficient way of collecting this. Rebecca has conducted over 100 such studies in globally dispersed projects for a large variety of industries and has a wealth of experience to draw on.

UX blogger, author of Fixing Bad UX Design (Packt Publishing), author of the chapter about UX for Conversion for a Brazilian book on digital marketing, reviewer of the book UX Mobile ( Packt Publishing ), Lisandra Maioli is an Italian-Brazilian journalist with a certification in UX (General Assembly LA), a post-graduate diploma in Marketing (UC Berkeley), in digital marketing (UCLA), in Interactive Digital Medias (Senac SP), and in Digital-Cultural Journalism (PUC SP). She has about two decades of international and multidisciplinary experience in digital communications in different roles, working for different companies and clients based in Brazil, the US, Italy, Ireland, China, Germany, and the Netherlands.

Jens Jacobsen created his first web page in 1995 with Notepad and tested it in NCSA Mosaic. Soon, he shifted his focus from coding to conceptual work and wrote a book on the conceptual design of websites, Website-Konzeption, published in German by Addison-Wesley in 2001. It is now in its 8th edition. Jens writes for several German expert blogs about usability, UX, and creating successful websites. He works as a freelance UX consultant for mid- and big-sized companies.

If you're interested in becoming an author for Packt, please visit authors.packtpub.com and apply today. We have worked with thousands of developers and tech professionals, just like you, to help them share their insight with the global tech community. You can make a general application, apply for a specific hot topic that we are recruiting an author for, or submit your own idea.

Does the world really need yet another book about usability testing? We believe it does as there are no books available that are focused solely on the very exciting realm of remote usability testing. Hopefully, by the end of this book, we will have convinced you too.