Wayne L. Winston - Using Data to Make Good Things Happen

1. Chapter 6
2. Chapter 8
3. Chapter 11
4. Chapter 13
5. Chapter 14
6. Chapter 15
7. Chapter 16
8. Chapter 17
9. Chapter 18
10. Chapter 20
11. Chapter 21
12. Chapter 22
13. Chapter 24
14. Chapter 27
15. Chapter 28
16. Chapter 30
17. Chapter 31
18. Chapter 32
19. Chapter 33
20. Chapter 40
21. Chapter 44
22. Chapter 46
23. Chapter 49
24. Chapter 51
25. Chapter 52
26. Chapter 53
27. Chapter 55
28. Chapter 57
29. Chapter 58
30. Chapter 60

1. Chapter 1
2. Chapter 2
3. Chapter 3
4. Chapter 4
5. Chapter 5
6. Chapter 6
7. Chapter 7
8. Chapter 8
9. Chapter 9
10. Chapter 11
11. Chapter 12
12. Chapter 16
13. Chapter 17
14. Chapter 18
15. Chapter 19
16. Chapter 20
17. Chapter 21
18. Chapter 22
19. Chapter 23
20. Chapter 24
21. Chapter 25
22. Chapter 26
23. Chapter 27
24. Chapter 28
25. Chapter 29
26. Chapter 30
27. Chapter 31
28. Chapter 32
29. Chapter 34
30. Chapter 35
31. Chapter 36
32. Chapter 38
33. Chapter 39
34. Chapter 40
35. Chapter 41
36. Chapter 42
37. Chapter 43
38. Chapter 45
39. Chapter 46
40. Chapter 48
41. Chapter 49
42. Chapter 50
43. Chapter 51
44. Chapter 52
45. Chapter 53
46. Chapter 54
47. Chapter 55
48. Chapter 56
49. Chapter 58
50. Chapter 59
51. Chapter 61

Wayne Winston

Analytics Stories: Using Data to Make Good Things Happen

Published by

John Wiley & Sons, Inc.

10475 Crosspoint Boulevard

Indianapolis, IN 46256

www.wiley.com

Copyright 2021 by John Wiley & Sons, Inc., Indianapolis, Indiana

Published simultaneously in Canada

ISBN: 978-1-119-64603-7

ISBN: 978-1-119-64605-1 (ebk)

ISBN: 978-1-119-64604-4 (ebk)

Manufactured in the United States of America

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Web site is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or website may provide or recommendations it may make. Further, readers should be aware that Internet websites listed in this work may have changed or disappeared between when this work was written and when it is read.

For general information on our other products and services please contact our Customer Care Department within the United States at (877) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

Library of Congress Control Number: 2020939801

Trademarks: Wiley and the Wiley logo are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates, in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.

To my lovely and talented wife Vivian and my wonderful children, Gregory and Jennifer. All three of you light up my life!

Dr. Wayne Winston is a Professor Emeritus of Decision Sciences at the Kelley School of Business at Indiana University. He holds a bachelor of science degree in mathematics from M.I.T. and a PhD in operations research from Yale. He has won more than 40 teaching awards at Indiana University and has written more than a dozen books, including Marketing Analytics: Data-Driven Techniques with Microsoft Excel (Wiley, 2014), Business Analytics: Data Analytics & Decision Making (Cengage Learning, 2016), Operations Research: Applications and Algorithms (Cengage Learning, 2003), Practical Management Science (Cengage Learning, 2016), Excel 2019 Data Analysis and Business Modeling (Wiley, 2019), and Mathletics: How Gamblers, Managers, and Sports Enthusiasts Use Mathematics in Baseball, Basketball, and Football (Princeton University Press, 2012). Dr. Winston has taught classes and consulted for many leading global organizations. He also is a two-time Jeopardy! champion and has consulted for the NBA's Dallas Mavericks and New York Knicks.

Joyce J. Nielsen has worked in the publishing industry for more than 25 years as an author, technical editor, development editor, and project manager, specializing in Microsoft Office, Windows, Internet, and general technology titles for leading educational and retail publishers. Prior to her work in publishing, Joyce was a research analyst for Simon Property Group in Indianapolis. Joyce holds a bachelor of science degree in quantitative business analysis from Indiana University's Kelley School of Business in Bloomington, Indiana. She currently resides in Tucson, Arizona.

Wiley Publishing made the writing of this a book a pleasure and as easy as possible. Thanks to Associate Publisher Jim Minatel for having faith in my ideas for the book and fine-tuning them. Project Editor John Sleeva did a fantastic job, finding many errors and suggesting many rewrites that greatly improved the final product. Technical Editor Joyce Nielsen did an amazing job double-checking every reference and correcting errors in the original manuscript. Copy Editor Liz Welch did a great job finalizing the manuscript for the production process, which was handled brilliantly by Production Editor Saravanan Dakshinamurthy, and to Evelyn Wellborn for proofreading the book minutely.