How to Write Great Website Content in 2021
Use the Power of LSI and Themes to Boost Website Traffic
with Visitor-Grabbing, Google-Loving Web Content
By Dr. Andy Williams
https://webcontentstudio.com
https://ezseonews.com
Updated: 22nd January 2021
Contents
L EG AL S TUFF
The author and publisher of this eBook and the accompanying materials have used their best efforts in preparing this eBook. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this eBook. The information contained in this eBook is strictly for educational purposes. Therefore, if you wish to apply ideas contained in this eBook, you are taking full responsibility for your actions.
The author and publisher disclaim any warranties (express or implied), merchantability, or fitness for any particular purpose. The author and publisher shall in no event be held liable to any party for any direct, indirect, punitive, special, incidental, or other consequential damages arising directly or indirectly from any use of this material, which is provided as is, and without warranties.
The author and publisher do not warrant the performance, effectiveness, or applicability of any sites listed or linked to in this eBook.
All links are for information purposes only and are not warranted for content, accuracy, or any other implied or explicit purpose.
The author and publisher of this book are not in any way associated with Google.
This eBook is copyrighted by Dr. Andrew Williams and is protected under the US Copyright Act of 1976 and all other applicable international, federal, state, and local laws, with ALL rights, reserved. No part of this may be copied or changed in any format, sold, or used in any way other than what is outlined within this eBook under any circumstances without express permission from Dr. Andrew Williams.
What people are saying about previous versions of this book
I have been buying Andy's products for a long time. I was hoping he would write this book. I am ranking on the top pages of Google for a lot of my content. I think this book is the best one he has written. Bill Roberts
This is the second book I've read by Dr. Williams. I loved the first book, and this one didn't disappoint. The thing I love about this book is the fact that it is right to the point. No fluff! I look forward to reading another book by Dr. Williams. Thomas Dean
Forget all the mumbo-jumbo about how to outwit Google in the Search Engine ranking game with all those fancy tools etc. You might just possibly get away with some trickery and "thin" sites for a little while, but the big G will catch up with you... probably sooner rather than later. Get this book instead, read it, and more importantly, act on the solid (and long-term) sound advice it dishes out in spades. Harry
Excellent book that is bang up to date when it comes to creating content that might actually get you ranking in the search engines. This is not theory but actual research that has led to the creation of this book. David Sharp
I always look forward to anything from Andy, and this hasn't disappointed. Trevor Greenfield
.. the first easy-to-read explanation I've found that shows me how to create great content pleasing both the search engines and my audience as well. Chris Cobb
Well written and easy to understand. I have never been disappointed with any of the Internet info books I have bought from Dr. Andy Williams! J. Tanner
How to Use This Book
This book will take you on a journey that is best followed in the order it is presented. At least for the first time. Each section builds on the previous section. Once you have been through the entire book, it then works well as a dip in when you need it type reference book.
A Note About UK v US English
There are some differences between UK and US English. While I try to be consistent, some errors may slip into my writing because I spend a lot of time corresponding with people in both the UK and the US. The line can blur.
Examples of this include the spelling of words like optimise (UK) v optimize (US).
The difference I get the most complaints about is with collective nouns. Collective nouns refer to a group of individuals, e.g., Google. In the US, collective nouns are singular, so Google IS a company. However, in the UK, collective nouns are usually plural, so Google ARE a company. This is not to be confused with Google, the search engine, which is singular in both.
There are other differences, too, like the position of the punctuation when using quotes. I hope that if I have been inconsistent anywhere in this book, it does not detract from the value you get from it.
Found Typos in This Book?
Errors can get through proof-readers, so if you do find any typos or grammatical errors in this book, Id be very grateful if you could let me know using this email address:
typos@ezseonews.com
Introduction
When we think of search engines, most of us immediately think of Google. However, when I started working online, Google did not exist. We had other search engines, though, and lots of them. Here are the main ones I remember:
1. Infoseek (1995 2001)
2. Magellan (1995 2001)
3. Lycos (1994 still going today, though it now depends on All The Web for search results).
4. WebCrawler (1994 still going today, though it gets search results from other engines).
5. Yahoo (1994 Still going today).
6. Excite (1995 still going today, though Dogpile now provides its search results).
7. Altavista (1995 - bought by Yahoo in 2003).
8. HotBot (1996 bought by Lycos in 1998). This one was re-launched in July 2011 using a robot for its mascot.
If you have been online for any length of time, I am sure a few of those will ring a bell. Some, like Yahoo, are still going today, and of course, we also have Bing as one of the top 3. However, there really has only been one winner in the search engine wars Google.
If you could go back a few years and check out the Google search results, youd see a very different set of search results (often called SERPs, which stands for Search Engine Results Pages) to the ones we see today. In fact, even going back just a couple of years would probably show that Google has been through massive changes in the way it ranks content.
However, there is one thing that hasnt changed much with search engines like Google. They have always wanted to show the most relevant and high-quality results to their users.
In the early days of online search, the engines would typically try to match the words a user typed into the search box with the words found embedded into the web pages in their databases.
For example, if someone typed in Up Periscope game, then a search engine would go through the documents in the database looking for any page that contained the phrase up periscope game.
If it found one, then it could return this match to the searcher, and the search engine was happy. The search engine would be even happier if it could find several documents with that exact phrase, giving the searcher more results, more choice, and ultimately keeping them happy so they would return next time they wanted to find information.
This is where the problems began. If there were several documents, each containing the phrase up periscope game, which one does the search engine put first, second, third, etc.?
