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Art Yudin - Basic Python for Data Management, Finance, and Marketing: Advance Your Career by Learning the Most Powerful Analytical Tool

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Art Yudin Basic Python for Data Management, Finance, and Marketing: Advance Your Career by Learning the Most Powerful Analytical Tool
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Learn how to gather, manipulate, and analyze data with Python. This book is a practical guide to help you get started with Python from ground zero and to the point where you can use coding for everyday tasks.
Python, the most in-demand skill by employers, can be learned in a matter of months and a working knowledge will help you to advance your career. This book will teach you to crunch numbers, analyze big-data, and switch from spreadsheets to a faster and more efficient programming language. Youll benefit from the numerous real-life examples designed to meet current world challenges and from step-by-step guidance to become a confident Python user.
Python is used in all aspects of financial industry, from algo trading, reporting and risk management to building valuations models and predictive machine learning programs. Basic Python for Data Management, Finance, and Marketing highlights how this language has become a useful skill with digital marketers, allowing them to analyze data more precisely and run more successful campaigns.
What Youll Learn
  • Get started with Python from square one
  • Extend whats possible on excel with Python
  • Automate tasks with Python
  • Analyze data more precisely

Who This Book Is For
Professionals who want to find a job in the modern world or advance their careers within field of Python programming language.

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Book cover of Basic Python for Data Management Finance and Marketing Art - photo 1
Book cover of Basic Python for Data Management, Finance, and Marketing
Art Yudin
Basic Python for Data Management, Finance, and Marketing
Advance Your Career by Learning the Most Powerful Analytical Tool
1st ed.
Logo of the publisher Art Yudin South Amboy NJ USA ISBN - photo 2
Logo of the publisher
Art Yudin
South Amboy, NJ, USA
ISBN 978-1-4842-7188-9 e-ISBN 978-1-4842-7189-6
https://doi.org/10.1007/978-1-4842-7189-6
Art Yudin 2021
This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.
The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

This Apress imprint is published by the registered company APress Media, LLC part of Springer Nature.

The registered company address is: 1 New York Plaza, New York, NY 10004, U.S.A.

For my family for always supporting me.

Table of Contents
About the Author
Art Yudin

is a FinTech enthusiast who has a great passion for coding and teaching. Art is the founder and CEO of Practical Programming, a leading training company for aspiring developers and data scientists. Currently, Art develops financial services software and leads classes and workshops at Practical Programming in New York and Chicago. He is the author of several coding publications including Building Versatile Mobile Apps with Python and REST: RESTful Web Services with Django and React. You can follow Art Yudin on Twitter @artyudin_nyc.

About the Technical Reviewer
Monica CHI

is a Freelancer Software IT Consultant and Trainer. She has been working in various roles in different areas: IT industry, research, and university for more than 23 years. She has experience with external audits and with software development quality management, with highlighting the important key points for clear processes.

She was Quality Manager for software projects in Air Traffic Management and telecommunications, Project Manager and Delivery Manager in IT companies. She has worked with various data analysis methods, she has researches in data mining and she has taught statistics. Her experience involves all aspects of a project, product, and software development life cycles. She is a customer-oriented person, and she has worked in multi-cultural competitive environments. She likes working with people from different cultural groups. She is an enthusiast and passionate about technology and the Software Quality Assurance field, and she is promoting agile methodology. She really believes that it is possible to create simple processes for delivering Quality Software Products. She is passionate about the data mining field.

Starting with 2020 she is also a trainer for SPOR coala pentru oameni responsabili offering a training for Quality Assurance in Software Projects.

The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2021
A. Yudin Basic Python for Data Management, Finance, and Marketing https://doi.org/10.1007/978-1-4842-7189-6_1
1. Getting Started with Python
Art Yudin
(1)
South Amboy, NJ, USA

When you are finished changing, youre finished.

Benjamin Franklin

I came to programming relatively late in my life. My job at that time had nothing to do with software development. I was not one of the computer geeks at school and always thought that coding was not for me. Working in the financial industry, I was heavily dependent on Excel and had to do a lot of manual copying and pasting.

One of my routine tasks was to update the budget and email the updated version to the top management. I decided to automate the burden and googled some script that was supposed to perform that duty. At that time, I was not paying any attention if it was Python script or any other code. The result of the enhancement was devastating. Not only my bosses received an empty file, but I had permanently erased the three-year budget project.

The main lesson I learned was if you want to make it right, you have to learn the subject from the bottom up. I had read numerous articles on how Python was used in real life and quickly realized that automation was the future. These days Python is a required knowledge like Excel or email. If youre constantly crunching numbers at work, your career would definitely benefit of productivity and speed that Python has to offer. Having Python under the belt would allow you to write simple scripts or build complex applications.

Compared with other programming languages, Python is user-friendly and has logical and simple-to-learn syntax. With a right approach and regular practice, Python could be picked up in a matter of a couple of months. As my personal experience shows, it is never too late to get started with programming. If you are driven by a motivation to take your business skills to another level and need to evolve, you would never fail in Python.

While learning Python, the main challenge I had faced was excessively technical and sometimes poorly written documentation. It was as if they specifically wanted to confuse nontechnical people with terminology and keep us out of their hi-tech kingdom. That is why many years later after I have conquered the programming world, I have decided to write this book and explain Python programming with plain words for people who never coded before.

I understand that many of you are not planning to work as full-time programmers and need Python as a modern tool to gather, manipulate, and analyze data. That is why this book is structured as an easy-to-follow practical guide. Our main goal here is to get you started with the Python programming language and show you how Python could be used in business life.

I have structured this book based on my extensive teaching experience. We will start with the basics and then gradually move from simple concepts to more complex ones. Many hypotheses and examples we start with in this chapter would evolve and grow into advanced illustrations of how you could use Python to solve complicated cases. By the time you finish the book, you will have a clear understanding of how to apply Python to day-to-day challenges. The most important part is that you will be able to write Python scripts on your own by the end of the exciting journey we are about to embark on.

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