Dan Poynter - KDP SelectTM: Navigating Kindles Freebie Day

DAN POYNTERS
KDP SELECT
Navigating KindlesFreebie Day

by
Dan Poynter

Smashwords Edition

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Published on Smashwords by:
Para Publishing
Post Office Box 8206
Santa Barbara, CA 93118-8206, U.S.A.
http://ParaPublishing.com

KDP Select: Navigating Kindles FreebieDay
First Edition
Copyright 2012 by Dan Poynter

ISBN: 978-1-56860-157-1

All rights reserved. Without limiting therights under copyright reserved above, no part of this publicationmay be reproduced, stored in or introduced into a retrieval system,or transmitted, in any form, or by any means (electronic,mechanical, photocopying, recording, or otherwise) without theprior written permission of both the copyright owner and the abovepublisher of this book.

Kindle Direct Publishing and KDP Select aretrademarks of Amazon.com
Para Publishing and Dan Poynter are not affiliated with Amazon.com

Smashwords Edition License Notes

This ebook is licensed for your personal useonly. This ebook may not be re-sold or given away to other people.If you would like to share this book with another person, pleasepurchase an additional copy for each person you share it with. Ifyou are reading this book and did not purchase it, or it was notpurchased for your use only, then you should return to Smashwords.com andpurchase your own copy. Thank you for respecting the authorswork.

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COLOPHON

Manuscript written in MicrosoftWord
Original headings: Verdana 20 pt
Original text: Verdana, 12 pt.
Cover art: ClipArt.com
Text Editing by Barbara Gaughen and Michael Bowker
Ebook conversion and posting by Elizabeth Beeton

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ABOUT THE AUTHOR

Dan Poynter fell into writing. Hespent eight years researching a labor of love. Realizing nopublisher would be interested in a technical treatise on theparachute, he went directly to a printer and self-published.Orders poured in and he suddenly found he was also a publisher.Since 1969, he has written 130 books, 47 special reports, 800magazine articles, nine audio CDs and two videotapes. Most of theseinformation products focus on book writing and publishing. In thepublishing field, he is widely known for his best selling TheSelf-Publishing Manual: How To Write, Print & Sell Your OwnBook.

Dan Poynters seminars have been featured onCNN, his books have been pictured in The Wall StreetJournal, and his story has been told in The New YorkTimes. The media comes to him because he is the leadingauthority on book writing, publishing, and promoting.

A consultant to the book industry, thePublishers Marketing Association (IBPA) presented him with theBenjamin Franklin Award for Lifetime Achievement. Dan is a pastvice-president of the PMA/IBPA.

Dan is a frequent speaker at industryevents.

He runs his own publishing company, ParaPublishing, in Santa Barbara.

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DISCLAIMER

This book is designed to provide informationabout the subject matter covered. It is sold with the understandingthat the publisher and author are not engaged in rendering legal,accounting or other professional services. If expert assistance isrequired, the services of a competent professional should besought.

It is not the purpose of this book toreprint all the information that is otherwise available to authorsand other creative people but to complement, amplify and supplementother texts. For more information, see your bookstore.

Book writing is not a get-rich-quick scheme.Anyone who decides to write a book must expect to invest a lot oftime and effort without any guarantee of success. Books do notwrite themselves and they do not sell themselves. Authors write andpromote their books.

Every effort has been made to make this bookas complete and as accurate as possible. However, there may bemistakes both typographical and in content. Therefore, this textshould be used only as a general guide and not as the ultimatesource of writing and publishing information. Furthermore, thisbook contains information on writing and publishing, which iscurrent only up to the printing date.

The purpose of this manual is to educate andentertain. The author and Para Publishing shall have neitherliability nor responsibility to any person or entity with respectto any loss or damage caused or alleged to be caused directly orindirectly by the information contained in this book.

If you do not wish to be bound by the above,you may return this book to the publisher for a full refund.

If you find errors, typographical or incontent, please send your corrections to Dan for the nextedition.

The greatest challenge to an author ismanaging the day-to-day excitement.
Dan Poynter,The Self-Publishing Manual

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CHAPTER ONE
WHAT KDP SELECT CAN DO FOR YOU

What is Freebie Day by KDP Select?

KDP Select is a program implemented byon-line seller Amazon.com that allows independentauthors and publishers to enroll their ebooks into Amazons Kindlelending program. For each ebook borrowed by an Amazon Primemember, the author gets a share of a pot of some $600.000.

KDP Select offers you a choice: You can bean unknown author, with few book sales or an author who promotes,with few book salesuntil you are well known. Promotion establishesthe book, the author, and the brand. Only then do good things startto happen.

Amazon provides your book with worldwideavailability. Your book is listed free. You must promoteyour book to free-ebook download sites, your own ezine list, blog,etc.; alert your readers to the free book.

When you make any of your titles exclusiveto the Kindle Store for at least 90 days authors, with US rights,are automatically included in the Kindle Owners Lending Library(KOLL) and you will earn your share of a monthly fund when readersborrow your books from the library.

The monthly fund was $500,000 or $600,000each month for 2012.

You may continue to distribute your bookelsewhere in physical format, or in any format other than digital,during the KSP Select 90-days promotion periods. See http://kdp.amazon.com/self-publishing/KDPSelect

There is very little information on KDPSelect and those who have written about their experiences seem tospeak in generalities. This book provides numbers. You want to knowif KDP Select Freebie day is worth your time and effort. You wantto know how much and when.

This book is short for two reasons:

1st. I do not want to waste your time withfluff.

2nd. It cites URLs for more detail. Justclick on the URL for the source of the information. There is nogood reason to recite guidance second-hand.

The book you are reading is very specific.Today, many successful nonfiction books are targeting singleissues. This book is a good example of the book of tomorrow (andtomorrow started last Wednesday)

If you want to wring more value (money) outof your book, this book has some answers.

Fiction v nonfiction

Traditionally, nonfiction was easier to sellthan fiction because it was simpler to find the market forinformation. Today the Internet makes both fiction and nonfictioneasier to find.

Fiction has a larger market than nonfiction.Entertainment outsells information. It is rare for nonfiction tosell more than half a million copies. There are just so many peoplein the world interested in, for example, breeding Persian cats orlearning how to pack parachutes.

People buy nonfiction books to learnsomething or to solve a problem. When they look at a shelf in abookstore or online, they ask themselves, Will this book answer myquestion?