Dan Poynter - Dan Poynters Self-Publishing Manual: How to Write, Print and Sell Your Own Book, Vol. I
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16th Edition
by
Dan Poynter
SMASHWORDS EDITION
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PUBLISHED BY:
Para Publishing on Smashwords
Para Publishing
P.O. Box 8206
Santa Barbara, CA 93118-8206
USA
http://parapublishing.com
Dan Poynters Self-Publishing Manual
Copyright 1979 through 2010 by DanPoynter
Unattributed quotations are by DanPoynter.
All rights reserved. Without limitingthe rights under copyright reserved above, no part of thispublication may be reproduced, stored in or introduced into aretrieval system, or transmitted, in any form, or by any means(electronic, mechanical, photocopying, recording, or otherwise)without the prior written permission of both the copyright ownerand the above publisher of this book.
Smashwords Edition License Notes
This ebook is licensed for your personalenjoyment only. This ebook may not be re-sold or given away toother people. If you would like to share this book with anotherperson, please purchase an additional copy for each person youshare it with. If you are reading this book and did not purchaseit, or it was not purchased for your use only, then you shouldreturn to Smashwords.com and purchase your own copy. Thank you forrespecting the author's work.
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Dan Poynters Self-Publishing Manual
How to Write, Print and Sell Your OwnBook
The Self-Publishing Manual
The guide that has launched thousands ofbooks
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by the man the industry turns to forpublishing advice.
You can be in print. You canhave a book you will be proud of. You can make it asuccessful seller. Most importantly, you can afford it!
The Self-Publishing Manual, moreeffectively and successfully than any other book, has turnedwriters with an idea into successful authors with books. Realbooks. Books to be proud of.
How? By providing solid, usable informationin clear, concise, readable language. By covering every stage ofthe process from putting ideas into words and words into print, andprint into books and books into the hands of readers. This is notthe stuff of theory; it is the product of hard-earned experiencewritten by a man who walked, then ran the path to success. Morethan 120 times.
Dan Poynter is the acknowledgedexpert in the field of publishing. He didnt get there byself-promotion. He got there by producing measurable results forcountless authors who were turned down by or chose to turn awayfrom established publishers.
From the very first edition through the15th, The Self-Publishing Manual delivered insider secretsfor creating a solid foundation in self-publishing. Each subsequentedition was updated to cover the latest development in thetechnology and realities of the publishing industry. However,unless you have the 16th edition, you dont have all you need toknow to keep you on the fast track to success in the rapidlyevolving world of publishing.
This is your single most important resource;it will lead you to publishing success.
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I have never met an author who is sorry he orshe wrote their book. They are only sorry they did not write itsooner.
Sam Horn, Tongue Fu!
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Why you should consider self-publishing
Becoming a Celebrity Author
A Book Lasts Forever
Your Own Publishing Business
The Book Publishing Industry
Your Publishing Choices
Eight Good Reasons to Self-Publish
Should You Self-Publish?
The Future of Publishing
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Generating salable material
Picking a Subject
Fiction vs. Nonfiction
Writing It Yourself
Choosing a Title
Developing the Books Covers
Drafting Your Back-Cover Sales Copy
Research: Finding Material for Your Book
Copyright: What You Can Legally Use
Organize Your Material with the PilotSystem
Input: Getting It into the Computer
Where to Start: Nonlinear Writing
Concentrated Writing
Using Stories
Lay Out the Binder
The Order Blank
Writing Style
Other Ways to Generate a Manuscript
Negotiating and Contracting with Authors
Advances, Royalties and Fees
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Basics for taking the plunge
Business Structures
Where to Look for Help
Setting Up Your Business
Licenses and Taxes
The Laws You Must Know
Keeping Records and Paying Taxes
Financing Your Business
How Much Does It Cost to Publish?
Equipment Youll Need
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Designing books, typesetting, layout, bookprinting materials, the printing process
Information Packaging
Production and Printing Time
Book Design
Book Format
Color Printing
Printing Materials
Hardcover or Softcover
The Book Cover
The Binding
Printing Books
How Many Books to Print?
Estimating Sales
Reprints
Size of Inventory
Selecting a Book Printer
Other Editions
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Telling the book world youre a publisher andan author
International Standard Book Number(ISBN)
Bar Codes
Other Important Filings
Directories to List Your Book In
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Prices, discounts, terms, collections andreturns
The List Price
The Pricing Formula
Other Pricing Considerations
Discounts
Terms of Sale
Collections
Accounts Receivable
Returns
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Making the public aware of your book withoutspending for advertising
The Cost of Advertising
Advertising vs. Publicity
Editorial Copy vs. Advertising Copy
Beginning the Promotion
Keep Track of Corrections
Pattern of Sales
Best-sellers
Promotion Is Up to the Author
Key Media Contacts
Promotional Materials
Publication Date
Book Reviews
Selecting Review Periodicals
Review Package
More on Reviews
News Releases
Press Kits
Radio and Television Talk Shows
Author Promotion
Book Awards
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Markets, distribution channels
Wholesale vs. Retail Sales
Distributors and Wholesalers
Selecting a Distributor
Bookstore Chains
The Library Trade
School Market
Prepublication Sales
Nontraditional Markets
Target Your Markets
Seasons Affect Your Sales
Selling to the Government and Military
Premiums and Incentives
Fund-raisers
Catalogs
Subsidiary Rights
Opportunities with Other Publishers
Book Exhibits 335
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Using ads smarter & thinking beyondthem
Your Web Site
Direct Marketing
Co-op Advertising
Point-of-Purchase Sales Aids
Online Advertising
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Moving your book out the door
Mail-Order Selling
Order Taking
Credit-Card Orders
Order Processing
Credit and Invoicing
Delayed Orders
Quality Control
Inventory and Storage
Picking and Packing
The Packing Process
Shipping Rates
Posting
Alternatives to Licking and Sticking
Returned Books
Order Fulfillment Alternatives
Remainders
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Or what do I do now?
Your New Status
How to Autograph Books
Writing Articles
Consulting
Speaking Engagements
Author Promotion
Your Will
Stay in Your Field of Expertise
Local Stores
The Honor of Being Copied
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Recommended Reading/Bibliography
Book Production & Promotion Resources
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A common observation by those who use ahighlighter to indicate important parts of The Self-PublishingManual is that their copy winds up completely yellow.
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