Kristina Cutura - Advertising on Google: the high performance cookbook

Kristina Cutura is a pioneer of Google AdWords and currently the owner and founder of a search marketing consulting firm. Starting as a Google employee in 2002, she was one of the founding members of the company's AdWords optimization team, where she developed and tested optimization strategies that are still widely used in the industry. Kristina also created and delivered all optimization-related trainings for internal Google employees, external clients, and agencies that manage AdWords accounts. During her tenure, she trained hundreds of Google employees and dozens of AdWords resellers, and developed online training resources. In addition to running training programs, she managed and optimized Google's highest revenue clients.

After leaving Google in 2009, Kristina started her own consulting company, KristinaCutura.com, where she is using the skills she acquired at Google to advise a variety of clients on search engine marketing efforts. Kristina has worked with national and global businesses in a variety of industries and sectors, ranging from multi-million dollar corporations to small, family-owned businesses. In her free time, Kristina enjoys taking walks with her dog Lola and exploring the culinary offerings of San Francisco, where she lives. Kristina holds a BA from UCLA, and shares Google AdWords tips and strategies on her blog, http://kristinacutura.com/blog/.

A special thank you to my clients and businesses, who I have been privileged to work with. My knowledge and the material in this book have evolved from these relationships, and the journeys we've been on together, to address their unique business needs.

This book would never have come to fruition without my editors and the publishing team. I am grateful to them for keeping me motivated, organized, and on schedule.

I would like thank my family, especially my sister Jozefina and my mother Liliana. Big thank you to Brian for his love and support. Last but not least, my assistant puppy Lola, who mostly slept on the job near my desk.

Ajay Anand is Chief Manager, Online Marketing at Times Internet Limited, India's largest Internet network. Prior to this, he was the Head of search marketing with Web 18.

He is a Google AdWords and Google Analytics Certified Professional with over 9 years of experience in Internet marketing with proficiency in Search Engine Marketing. He has been responsible for search marketing of projects, with The Times of India, The Economic Times, In.com, MoneyControl.com, Gaana.com, Zigwheels.com, Ibnlive.com, Barclays, Taj Hotels, Kotak Securities, New York Life Insurance, Bharti-Axa Life Insurance, and more. Ajay also has experience in other facets of online marketing such as Web Analytics, Social Media Marketing, Media Buying, and Affiliate Marketing.

Ivan Beemster (born in 1986) studied Business Administration and Philosophy graduating in the former, still thinking about the latter. For three years, until 2012, Ivan worked for the founders of Dutch design, Droog, in Amsterdam, the Netherlands. At this creative pressure cooker, he looked after online marketing, e-commerce, wholesale distribution, and replacing light bulbs, among other things. In 2012, Ivan founded LijnDiensten (www.lijndiensten.com), a one-man band helping SMEs to get their online marketing up to speed.

Previously, Ivan co-authored the book Strategy at Every Corner! Inspiration for a New Breed of Strategists , Synspire Publishing .

If I am to thank anyone, it's Kristina Cutura and Packt Publishing, for having me on this book.