Geddes - Advanced Google AdWords

Senior Acquisitions Editor: Willem Knibbe

Development Editor: Amy Brueget

Technical Editor: Matt Van Wagner

Production Editor: Elizabeth Campbell

Copy Editor: Liz Welch

Editorial Manager: Pete Gaughan

Production Manager: Tim Tate

Vice President and Executive Group Publisher: Richard Swadley

Vice President and Publisher: Neil Edde

Book Designer and Compositor: Maureen Forys, Happenstance Type-O-Rama

Proofreader: Jen Larsen, Word One

Indexer: Nancy Guenther

Project Coordinator, Cover: Katherine Crocker

Cover Design: Ryan Sneed

Copyright 2012 by John Wiley & Sons, Inc., Indianapolis, Indiana

Published simultaneously in Canada

ISBN: 978-1-118-19450-8

ISBN: 978-1-118-22769-5 (ebk.)

ISBN: 978-1-118-24058-8 (ebk.)

ISBN: 978-1-118-26528-4 (ebk.)

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Dear Reader,

Thank you for choosing Advanced Google AdWords, Second Edition. This book is part of a family of premium-quality Sybex books, all of which are written by outstanding authors who combine practical experience with a gift for teaching.

Sybex was founded in 1976. More than 30 years later, were still committed to producing consistently exceptional books. With each of our titles, were working hard to set a new standard for the industry. From the paper we print on, to the authors we work with, our goal is to bring you the best books available.

I hope you see all that reflected in these pages. Id be very interested to hear your comments and get your feedback on how were doing. Feel free to let me know what you think about this or any other Sybex book by sending me an email at . Customer feedback is critical to our efforts at Sybex.

Best regards,

Neil Edde

Vice President and Publisher

Sybex, an imprint of Wiley

To Sharon, my wife and best friend, who supports me in all my crazy endeavors.

Acknowledgments

Writing this book has been an amazing journey, and there are many who deserve a heartfelt thank you for contributing to this quest being completed.

At first, writing a second edition did not seem an overly difficult project as there were already more than 550 pages of content. I was wrong. It was amazing how much had changed in just a scant two years, and how much content needed to be created, updated, or completely rewritten.

Luckily, I had Matt Van Wagner, the technical editor who tirelessly checked every fact, calculation, and word. Ive respected Matt for a number of years as weve spoken across the country together. After working with Matt on this book, not only do I have a higher respect for him, but the book is much better because of his dedication to this edition. Thank you, Matt.

I must always thank Sharon, my wife, who has supported my various adventures over the years no matter how insane they sounded. During the creation of the first edition, our daughter Lilith Rose was born. Two years later, Lilith still makes it difficult for me to tear myself away from her to finish the book, and many pages were written while she was giving her interpretation of marketing.

Thank you to my business partner, Leslie Clark, for keeping the company running while I was off writing and regularly ignoring the tasks at hand. Its been her support in growing the company that has made it possible for works like this to be created.

After three years, I am still impressed with the team at Wiley. Willem Knibbe had the idea to write a book on AdWords, and the foresight to keep me moving toward a second edition. He has provided input and assistance whenever necessary. Thank you Amy Brueget, Elizabeth Campbell, Liz Welch, and all the others who worked in the background for taking my thoughts and making them comprehensible and putting them to paper.

The teams at Google have not just given me support for the writing of this book, they have been giving me support for almost a decade, and for that I thank them. A special thank-you goes Fred Vallaeys, who is constantly striving to improve the product and is willing to listen to my rants and feedback about Google.

Finally, I must thank the Internet marketing community. I have been writing, speaking, and blogging about online marketing for many years. During that time, I have been an active participant in forums, blogs, and conferences. My interaction with the community, made up of significantly more people than I could ever acknowledge on paper, has helped to increase everyones understanding and success with Google AdWords.