Jacobson - Google AdWords for dummies Description based on print version record. - Includes index

Google AdWords For Dummies, 2nd Edition

by Howie Jacobson, PhD

Google AdWords For Dummies, 2nd Edition

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Copyright 2009 by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

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Library of Congress Control Number: 2009929466

ISBN: 978-0-470-45577-7

Manufactured in the United States of America

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About the Author

Howie Jacobson, PhD, has been an Internet marketing strategist since 1999. He specializes in helping clients use Google AdWords to grow their businesses. Because he was forced to study statistical methods in graduate school, Jacobson took to direct marketing as soon as he tripped over it in 2001.

He is the creator of the AdWords Ball, AdWords Checkmate, and Traffic Surge programs. He also runs the Ring of Fire AdWords coaching club.

Jacobson has presented at several System Seminar events, at Perry Marshalls AdWords Seminar, Agoras Early to Rise conferences, and at workshops and seminars around the world. He is a regular contributor to HorsesMouth.com, a performance-improvement site for financial advisors, as well as a former writer for Vault.com. He leads telephone seminars on beginner and advanced AdWords topics and provides online coaching and support at his Web site, www.askhowie.com.

Jacobson also runs www.loweryourbidprice.com, a company that produces software tools that help AdWords advertisers and AdWords consultants save time, reduce costs, and increase profits.

Luckily for you, Jacobson began his career as a schoolteacher. Through trial by fire, he learned how to be engaging, clear, and entertaining while providing value and motivating results. He is also a business coach and trainer, skilled in turning learning into action, helping his own clients and a horde of others in association with Bregman Partners, Inc., and The Avoca Group.

Jacobson combines his marketing expertise with his background in and passion for health and fitness at FitFam.com, a resource for parents struggling to raise fit and healthy kids in a crazy-busy world.

He lives in Durham, North Carolina, with his wife, two kids, big, goofy dog, and three-legged rat. His lifelong ambition is to bring about world peace through marketing and after thats accomplished, to play Ultimate Frisbee in the 2044 Olympics in Maui.

Dedication

This book is dedicated to the people I annoyed and ignored the most during the writing of it: my children, Yael and Elan, and my wife. Mia, I love you more than any of my favorite song lyrics can say. Yael, continue to strive for justice and keep making the world a more beautiful and unpredictable place. Elan, keep growing strong and true, and share your belly laugh and music with everyone you meet.

I also dedicate this book to my mother, Lucie Jacobson, whose example reminds me to give generously and live big, and the memory of my father, Joel R. Jacobson, a courageous man with a kind heart and a great squash serve.

Authors Acknowledgments

If I were to properly acknowledge on one page all the help I received while writing this book, Id be using Times New Roman 0.01-point font and youd be reading this with an electron microscope.

My wonderful editors at Wiley Publishing: Amy Fandrei, Chris Morris, Brian Walls, and Jennifer Riggs. They have been patient with my whining, accepting of nothing but my best, and always ready with advice and reassurance. And Jim Kelly, tech editor extraordinaire, keeps me honest and entertained at the same time.

My technical advisors at Google, Devin Sandoz, Gopi Kallayil, Jason Rose, Fred Vallaeys, and Emily Harris, answered my frequent volleys of questions with celerity and grace. We havent met, but I like to think of them riding their Segways from the office to the gourmet lunchrooms at the Googleplex.

Big hugs to the many AdWords experts who shared their wisdom, stories, and sometimes, even keywords. Perry Marshall is such a fine AdWords teacher, business associate, and friend that I wonder what good deeds I performed in my previous life to deserve him. Kristie McDonald and David Rothwell are my ears to the ground AdWords practitioners who always seem to know what Google is up to before anybody else. David Bullock and Glenn Livingston shared their best stuff with me freely and often I apologize to their clients and spouses for all the time I monopolized while asking them questions. David even agreed, in a moment of weakness, to become the technical editor for the first edition of this book. Luckily, I asked and he agreed just before he was featured in Black Enterprise Magazine and became the most sought-after Taguchi expert in the country.