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Davis - When March went mad : the game that transformed basketball

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The dramatic story of how two legendary players burst on the scene in an NCAA championship that gave birth to modern basketball

Thirty years ago, college basketball was not the sport we know today. Few games were televised nationally and the NCAA tournament had just expanded from thirty-two to forty teams. Into this world came two exceptional players: Earvin Magic Johnson and Larry Bird. Though they played each other only once, in the 1979 NCAA finals, that meeting launched an epic rivalry, transformed the NCAA tournament into the multibillion-dollar event it is today, and laid the groundwork for the resurgence of the NBA.

In When March Went Mad, Seth Davis recounts the dramatic story of the season leading up to that game, as Johnsons Michigan State Spartans and Birds Indiana State Sycamores overcame long odds and great doubts that their unheralded teams could compete at the highest level. Davis also tells the stories of their remarkable coaches, Jud Heathcote and Bill Hodgeswho were new to their schools but who set their own paths to build great teamsand he shows how tensions over race and class heightened the drama of the competition. When Magic and Bird squared off in Salt Lake City on March 26, 1979, the world took noticeto this day it remains the most watched basketball game in the history of televisionand the sport we now know was born.

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ALSO BY SETH DAVIS Equinunk Tell Your Story My Return to Summer Camp WHEN - photo 1

ALSO BY SETH DAVIS

Equinunk, Tell Your Story:
My Return to Summer Camp

WHEN MARCH WENT MAD

WHEN MARCH
WENT MAD

THE GAME THAT TRANSFORMED BASKETBALL

SETH DAVIS TIMES BOOKS HENRY HOLT AND COMPANY NEW YORK CONTENT Times - photo 2

SETH DAVIS

TIMES BOOKS HENRY HOLT AND COMPANY NEW YORK

CONTENT

Picture 3

Times Books

Henry Holt and Company, LLC

Publishers since 1866

175 Fifth Avenue

New York, New York 10010

www.henryholt.com

Henry Holt is a registered trademark of

Henry Holt and Company, LLC.

Copyright 2009 by Seth Davis

All rights reserved.

Distributed in Canada by H. B. Fenn and Company Ltd.

Library of Congress Cataloging-in-Publication Data

Davis, Seth.

When March went mad : the game that transformed basketball / Seth Davis.1st ed.

p. cm.

ISBN-13: 978-0-8050-8810-6

ISBN-10: 0-8050-8810-5

1. NCAA Basketball TournamentHistory. 2. BasketballUnited StatesHistory20th
century. 3. Michigan State UniversityBasketballHistory. 4. Michigan State Spartans
(Basketball team)History. 5. Indiana State UniversityBasketballHistory. I. Title.

GV885.49.N37D38 2009

796.323'630973dc22

2008047628

Henry Holt books are available for special promotions and
premiums. For details contact: Director, Special Markets.

First Edition 2009

Designed by Kelly Too

Printed in the United States of America

1 3 5 7 9 10 8 6 4 2

For Sweet Melissa

Picture 4MICHIGAN STATE SPARTANS (256)Picture 5

NO.

NAME

POS.

HT.

YR.

HOMETOWN

Terry Donnelly

G

6-2

Junior

St. Louis, Mo.

Mike Brkovich

G

6-4

Soph

Windsor, Ont.

Earvin Johnson

G

6-8

Soph

Lansing, Mich.

Gregory Kelser

F

6-7

Senior

Detroit, Mich.

Jay Vincent

C

6-8

Soph

Lansing, Mich.

Reserves

Gregory Lloyd

G

6-1

Junior

Lansing, Mich.

Ron Charles

F

6-7

Junior

St. Croix,
U.S. Virgin Islands

Donald Brkovich

F

6-6

Frosh

Windsor, Ont.

Michael Longaker

G

6-1

Junior

Warren, Mich.

Jamie Huffman

G

6-3

Soph

Lansing, Mich.

Robert Gonzalez

F

6-7

Frosh

Detroit, Mich.

Rick Kaye

F

6-7

Soph

Livonia, Mich.

Gerald Gilkie

F

6-5

Soph

Detroit, Mich.

Head coach: George M. (Jud) Heathcote

Assistant coaches: Bill Berry

Dave Harshman

Fred Paulsen

Trainer: Clint Thompson

Head student manager: Darwin Payton


Picture 6INDIANA STATE SYCAMORES (330)Picture 7

NO.

NAME

POS.

HT.

YR.

HOMETOWN

Carl Nicks

G

6-2

Junior

Chicago, Ill.

Steve Reed

G

6-3

Soph

Warsaw, Ind.

Larry Bird

C

6-9

Senior

French Lick, Ind.

Brad Miley

F

6-8

Junior

Rushville, Ind.

Alex Gilbert

F

6-8

Junior

East St. Louis, Ill.

Reserves

Bob Ritter

G

6-3

Junior

Indianapolis, Ind.

Scott Turner

F

6-6

Frosh

Bedford, Ind.

Rod McNelly

G

6-2

Frosh

Speedway, Ind.

Rich Nemcek

G

6-6

Junior

Hammond, Ind.

Tom Crowder

F

6-5

Senior

Cayuga, Ind.

Bob Heaton

G

6-5

Junior

Clay City, Ind.

Eric Curry

C

6-9

Junior

Chicago, Ill.

Leroy Staley

G

6-5

Senior

Tampa, Fla.

Head coach: Bill Hodges

Assistant coaches: Mel Daniels

Terry Thimlar

Trainer: Bob Behnke

Assistant trainer: Rick Shaw


WHEN MARCH WENT MAD

PROLOGUE

On Sunday evening, March 25, 1979, the NBC Sports production team gathered in a conference room at the Hotel Utah in Salt Lake City to go over the game plan for the following nights NCAA mens basketball championship game. George Finkel, the game producer, spoke first. He laid out the manner in which he and his broadcasting team of Dick Enberg, Al McGuire, and Billy Packer would be presenting the contest between Michigan State and Indiana State.

The next person to speak was Don McGuire (no relation to Al), who produced the pregame, halftime, and postgame segments that were hosted by Bryant Gumbel. Before beginning a career in television, McGuire had worked as the sports information director at the University of New Mexico, where the associate athletic director was a man named Bob King. King had since moved on to become head basketball coach at Indiana State University, but before the start of the 197879 season, he developed an aneurysm in his brain and had to undergo emergency surgery. That forced King to hand over the reins to his young assistant, Bill Hodges, who despite having no previous head coaching experience had guided the Sycamores to a stunning 330 record and a berth in the national championship game. Now, McGuire told the group that he wanted to air a story on King, the incapacitated head coach, during NBCs pregame segment on Monday night.

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