The Art Directors Club - The 1921 Annual of Advertising Art: The Catalog of the First Exhibition Held by the Art Directors Club

The 1921 ANNUAL of
ADVERTISING ART A. The First Award in Section II for Paintings and Drawings in Color CARMEN W. E. Heitland Loaned by Columbia Graphophone Company Exhibited by George Batten Co., Inc. The1921 ANNUAL of
ADVERTISING ARTThe Catalog of the First Exhibition HELD BY THE ART DIRECTORS CLUB DOVER PUBLICATIONS, INC. MINEOLA, NEW YORK Bibliographical Note This Dover edition, first published in 2018, is an unabridged republication of Annual of Advertising Art in the United States: 1921, originally published by Publishers Printing Company, New York, 1921, for The Art Directors Club.

For this edition, the front matter has been rearranged, and both a Contents and a sixteen-page color insert have been added. Library of Congress Cataloging-in-Publication Data Names: Art Directors Club (New York, N.Y.) Title: The 1921 annual of advertising art : the catalog of the first exhibition held by the Art Directors Club. Other titles: Annual of advertising and editorial art, 1921. Description: Mineola, New York : Dover Publications, 2018. Includes index. This Dover edition, first published in 2018, is an unabridged republication of Annual of Advertising Art in the United States: 1921, originally published in 1921 by Publishers Printing Company, New York, for The Art Directors Club.

Identifiers: LCCN 2018025040| ISBN 9780486829197 (paperback) | ISBN 0486829197 Subjects: LCSH: Commercial artUnited StatesHistory20th century Exhibitions. | BISAC: ART / Annuals. | ART / Collections, Catalogs, Exhibitions / General. Classification: LCC NC998.5.A1 A692 2018 | DDC 741.6074/7471dc23 LC record available at https://lccn.loc.gov/2018025040 Manufactured in the United States by LSC Communications 82919701 2018 www.doverpublications.com CONTENTS THE EXHIBITION THE ART DIRECTORS CLUB HEYWORTH CAMPBELL, President J. H. CHAPIN, Vice-President STANFORD BRIGGS, Second Vice-President JAMES ETHRIDGE, Secretary RALPH SHULTZ, TreasurerExecutive Committee FRANKLIN BOOTH THOMAS BOOTH D URING the last fifteen years there has been developed the highly specialized vocation of advising commerce in the use of art and of interpreting to art the requirements of commerce.

Advertising agencies and publishers were among the first to encourage this specialization, but today art directing is a professional and well-defined work, often entirely independent of any other. The Art Directors Club was organized early in 1920 by a group of men ambitious for the progress of art in advertising and industry, who believed they could contribute to the best interests of art and advertising by collective participation in art affairs. GUY CLARK RAY GREENLEAF The club recognizes as an art director one who counsels in the buying, selling and creation of art work and whose services have been accepted by any reputable organization. The officers of the club during its first year were: Richard J. Walsh, President, Thomas Booth, Vice-President, Guy Clark, Second Vice-President, Egbert G. Jacobson, Secretary, William Schaefer, Treasurer.

THE EXHIBITION I N November 1920 the Art Directors Club sent invitations to those who it thought would be interested in submitting proofs, clippings or other reproductions of advertising illustrations worthy of being included in an exhibition of original paintings and drawings used in American advertising. The first Art Committee of the club, which originated and set in motion plans for the exhibition, consisted of:

RALPH SHULTZ, Chairman	J. H. CHAPIN
STANFORD BRIGGS	RAY GREENLEAF
EGBERT G. JACOBSON	OTTO REBELE
EDWARD A. WILSON	WALTER SMITH

The following regulations governed the exhibition: Each proof, clipping or other reproduction submitted was to show not merely the illustration but the advertisement in which it appeared.

No illustrations or designs were to be exhibited which had not actually appeared in a magazine or newspaper advertisement, or as a poster, or in an advertising booklet or circular, or other medium. While the committee would try to limit the exhibition to work which had appeared within the past two years, it would accept illustrations of particular merit even though several years old. THE PURPOSES OF THE EXHIBITION WERE: To show forcefully that good art and good advertising are consistent and that successful advertisers are using as high a standard of art as that used in illustration or shown in the average exhibition of studio painting. To encourage the entrance into the field of advertising illustration of painters who still feel that commercial work is unworthy of their interest. To encourage and educate students and inexperienced artists. To give advertisers and advertising executives the opportunity of reviewing from year to year the tendencies of advertising illustration, that they may better utilise the work of artists.

To emphasize the importance of illustration and its intelligent handling in advertising. The exhibits were divided into three sections as follows : 1 . Black and white illustration and design oil, pen and ink, wash, pencil, photographs, etchings, wood-cuts, etc. 2 . Paintings and drawings in color. 3 .

Posters of all sizes, including car cards. PATRONS OF THE EXHIBITION The first annual exhibition was made possible through the financial support
of the following, who contributed generously to the fund
for awards and other expenses: AMERICAN LITHOGRAPH CO. BARROWS & RICHARDSON BARTON, DURSTINE & OSBORN, INC. GEORGE BATTEN CO., INC. BECK ENGRAVING CO. WILLIAM J. WILLIAM J.

BOARDMAN STANFORD BRIGGS STANFORD BRIGGS CO., INC. ARTHUR WILLIAM BROWN BUSH-KREBS CO., LOUISVILLE CALKINS & HOLDEN CHARLES E. CHAMBERS J. H. CHAPIN CLUETT, PEABODY & CO. CROWELL PUBLISHING CO.

CURTIS PUBLISHING CO. ALBERT FRANK & Co. FRANKLIN PRINTING CO. SAM MOSS BYRON MUSSER H. K. MCCANN CO.

NEW COLUMBUS LITHO. CO. NEWELL-EMMETT CO. WILLIAM OBERHARDT PATTERSON ANDRESS CO. L. C.

PEDLAR, INC. PHOTO ENGRAVERS BOARD OF TRADE JOHN O. POWERS CO. REBELE STUDIOS DAVID ROBINSON F. J. PAUL J. PAUL J.

SACHS STERLING ENGRAVING CO. STREET & FINNEY J. WALTER THOMPSON CO. WALKER ENGRAVING CO. N. C.

WYETH COMMITTEE ON FIRST ANNUAL EXHIBITION FREDERIC J. SUHR, Chairman HEYWORTH CAMPBELL, Secretary JOHN DEVRIES, Treasurer ANNOUNCEMENTS John DeVries, Chairman Everett R. Currier Ray Greenleaf Richard J. Walsh FINANCE John DeVries, Chairman Stanford Briggs James Ethridge Richard J. Walsh PUBLICITY Heyworth Campbell, Chairman F. DeSales Casey Ray Greenleaf Walter Smith Richard J.

Walsh HANGING Byron J. Musser, Chairman M. B. Aleshire Guy Clark Peter A. Juley William Oberhardt MAILING LISTS Ralph Shultz, Chairman Heyworth Campbell Gerald Page-Wood Walter Whitehead DINNER J. H.

Chapin, Chairman John Clyde Oswald AWARDS J. H. Chapin, Chairman Franklin Booth Heyworth Campbell F. DeSales Casey Ray Greenleaf August Hutaf PROOFS Robert Parkes, Chairman Franklin Booth Samuel Moss Ralph Shultz E. A. Wilson ORIGINALS F.

DeSales Casey, Chairman Ray Greenleaf Peter A. Juley Samuel Moss William Oberhardt CATALOGUE Heyworth Campbell,