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H. Lloyd Goodall - Casing a promised land: the autobiography of an organizational detective as cultural ethnographer

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Casing a promised land: the autobiography of an organizational detective as cultural ethnographer: summary, description and annotation

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H. L. Goodalls ground-breaking study of what people do with symbols and what symbols do to people explores the lives led by people in organizations. His narratives take on the form of six detective mysteries in which the narrator figures into the plot of the intrigue and then works out its essential patterns.In the first mystery, Notes on a Cultural Evolution: The Remaking of a Software Company, Goodall looks at the transition of a Huntsville regional office of a Boston-based computer software company where the lives and social dramas of the participants reflect the current state of high technology.The second essay and perhaps the most insightful, The Way the World Ends: Inside Star Wars, penetrates the various defenses of the Star Wars command office in Huntsville to discover its secrets and surprises. Goodall shows how media, technology, fear of relationships, and symbolic images of the future unite into the day-to-day operations of people who believe they are responsible for the outer limits of our nations defense.Lost in Space: The Layers of Illusion Called Adult Space Camp illustrates how a supposedly innocent theme park invites participation in rituals and ceremonies designed to influence a future generation of taxpayers.In Articles of Faith, Goodall enters a super mall in Huntsville, noting how shopping centers provide consumers with far more than places to purchase goods and services.How I Spent My Summer Vacation finds Goodall back in an academic environment, at a conference of communication scholars, where he demonstrates the difficult task of translating cultural understandings from one context to another.The Consultant as Organizational Detective offers the sobering message that real-life mysteries may surprise even the most accomplished sleuth. A concluding chapter, Notes on Method, and a new autobiographical afterword round out Goodalls penetrating look at our symbol-making culture.

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title Casing a Promised Land The Autobiography of an Organizational - photo 1

title:Casing a Promised Land : The Autobiography of an Organizational Detective As Cultural Ethnographer
author:Goodall, H. Lloyd.
publisher:Southern Illinois University Press
isbn10 | asin:
print isbn13:9780809319428
ebook isbn13:9780585131306
language:English
subjectOrganizational behavior, Corporate culture, Communication in organizations, Ethnology--Field work.
publication date:1994
lcc:HD58.7.G656 1994eb
ddc:302.3/5
subject:Organizational behavior, Corporate culture, Communication in organizations, Ethnology--Field work.
Page iii
Casing a Promised Land
The Autobiography of an Organizational Detective as Cultural Ethnographer
Expanded Edition
H. L. Goodall, Jr.
Southern Illinois University Press Carbondale and Edwardsville
Page iv
Copyright 1994 by the Board of Trustees, Southern Illinois University
All rights reserved
Printed in the United States of America
Edited by Dan Gunter
Designed by David Ford
Production supervised by Natalia Nadraga
The portion of Harper's Index appearing in chapter 3, copyright 1988 by Harper's Index. All rights reserved. Reprinted by special permission.
Grateful acknowledgment is extended to The Southern Communication Journal for permission to reprint material drawn from my essay "On Becoming an Organizational Detective" (55 {1989}: 4254), which appears here as chapter 7.
97 96 95 94 4 3 2 1
Library of Congress Cataloging-in-Publication Data
Goodall, H. Lloyd.
Casing a promised land: the autobiography of an organizational detective as
cultural ethnographer / H. L. Goodall, Jr. Expanded ed.
p. cm.
Includes bibliographical references.
1. Organizational behavior. 2. Corporate culture.
3. Communication in organizations. 4. Ethnology Field work.
I. Title.
HD58.7.G656 1994 Picture 2Picture 3Picture 493-50654
302.3'5dc20 Picture 5Picture 6Picture 7CIP
ISBN 0-8093-1942-X (pbk.)
The paper used in this publication meets the minimum requirements of American National Standard for Information Sciences Permanence of Paper for Printed Library Materials, ANSI Z39.481984.Picture 8
Page v
For San and Nic
Page vi
We in cities rightly grow shrewd at appraising man-made institutionsbut beyond these tiny concentration points of rhetoric and traffic, there lies the eternally unsolvable Enigma, the preposterous fact that both existence and nothingness are equally unthinkable. Our speculations may run the whole qualitative gamut, from play, through reverence, even to an occasional shiver of cold metaphysical dreadfor always the Eternal Enigma is there, right on the edges of our metropolitan bickerings, stretching outward to interstellar infinity and inward to the depths of the mind. And in this staggering disproportion between man and no-man, there is no place for purely human boasts of grandeur, or for forgetting that men build their cultures by huddling together, nervously loquacious, at the edge of an abyss.
Kenneth Burke, Permanence and Charge
Doing ethnography is like trying to read (in the sense of "construct a reading of") a manuscriptforeign, faded, full of ellipses, incoherencies, suspicious emendations, and tendentious commentaries, but written not in conventionalized graphs of sound but in transient examples of shaped behavior.
Clifford Geertz, The International of Cultures
Page vii
Contents
What I Do and Why I Do It: Reading Myself into the Stories of Others
ix
1
Becoming an Organizational Detective
1
2
Notes on a Cultural Evolution: The Remaking of a Software Company
16
3
The Way the World Ends: Inside Star Wars
40
4
Lost in Space: The Layers of Illusion Called Adult Space Camp
53
5
Articles of Faith
93
6
How I Spent My Summer Vacation
118
7
The Consultant as Organizational Detective
133
8
Notes on Method
147
Afterword: "Surrendering to the Mystery," or The Sooner You Arrive, the Further You Have to Go
169
Influences
189

Page ix
What I Do and Why I Do It: Reading Myself Into the Stories of Others
Picture 9
Neither the scientific illusion of reality nor the religious reality of illusion is congruent with the reality of fantasy in the fantasy reality of the postmodern world. Postmodern ethnography captures this mood of the postmodern world, for it too does not move toward abstraction, away from life, but back to experience.
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