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H. Lloyd Goodall - Living in the rock n roll mystery: reading context, self, and others as clues

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Mystery, rather than problem, provides the context that the cultural ethnographer best uses to approach the experience of both the living and the writing of culture. In this work, H. L. Goodall, Jr., continues his discussion of the cultural ethnographer as detective through an investigation of what he calls the rock n roll mystery. Using Bakhtins notion of Carnival, Goodall positions rock n roll as an important aspect of the American cultural experience using its lyrics and rhythm as a force of resistance to the dominant bureaucratic order. He argues that interpretive ethnography, where sentences use rhythms and emotions along with words to construct a work, parallels rock n roll in its creation of multiple voices struggling for creative and interpretive presence and space in the text. As there is no privileged text in the social life of rock n roll, there is no privileged voice in the writing of interpretive ethnography. It is, instead, a reading and writing method within the field of communication and the field of cultural studies that challenges the existing wisdom. Goodall invites the reader to join him in the role of the detective who confronts, enters, and then participates in the mysteries of living. Through the use of his interpretive method, Goodall is able to move under the skin of experience to disclose the relationship among self, other(s), and context, an understanding only achieved by going beneath the often cosmetic surfaces of cultural traffic to where symbols mingle with the driven stuff of life. Because the stuff of life is laid out on the pages of this book, Goodalls text is as compelling as a good novel and in some ways more intimate.

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title Living in the Rock N Roll Mystery Reading Context Self and - photo 1

title:Living in the Rock N Roll Mystery : Reading Context, Self, and Others As Clues
author:Goodall, H. Lloyd.
publisher:Southern Illinois University Press
isbn10 | asin:
print isbn13:9780809316106
ebook isbn13:9780585107226
language:English
subjectCommunication and culture--United States, Rock music--Social aspects--United States, Ethnology--Methodology, Goodall, H. Lloyd, Popular culture--United States.
publication date:1991
lcc:P91.G65 1991eb
ddc:306.4/84
subject:Communication and culture--United States, Rock music--Social aspects--United States, Ethnology--Methodology, Goodall, H. Lloyd, Popular culture--United States.
Page iii
Living in the Rock n Roll Mystery
Reading Context, Self, and Others as Clues
H. L. Goodall, Jr.
Southern Illinois University Press
Carbondale and Edwardsville
Page iv
Copyright 1991 by the Board of Trustees,
Southern Illinois University
All rights reserved
Printed in the United States of America
Edited by Dan Gunter
Designed by David Ford
Production supervised by Natalia Nadraga
94 93 92 91Picture 24 3 2 1
Library of Congress Cataloging-in-Publication Data
Goodall, H. Lloyd.
Living in the rock n roll mystery: reading context, self, and
others as clues / H.L. Goodall, Jr.
p. cm.
Includes bibliographical references.
1. Communication and cultureUnited States. 2. Rock music
Social aspectsUnited States. 3. EthnologyMethodology.
4. Goodall, H. Lloyd. 5. United StatesPopular culture.
I. Title. II. Title: Living in the rock and roll mystery.
P91.G65 1991
306.4'84 dc20 Picture 3Picture 4Picture 5Picture 6Picture 790-36646
ISBN 0-8093-1610-2 Picture 8Picture 9Picture 10Picture 11Picture 12CIP
"Red House" by Jimi Hendrix copyright 1967 Bella Godiva Music, Inc. Worldwide administration Don Williams Music Group, Inc. Used by permission.
"Free Fallin" by Tom Petty and Jeff Lynne copyright 1989 Gone Gator Music (ASCAP)/EMI Blackwood Music, Inc. International copyright secured. Made in USA. All rights reserved.
The paper used in this publication meets the minimum requirements of American National Standard for Information SciencesPermanence of Paper for Printed Library Materials, ANSI Z39.481984. Picture 13
Page v
For Sandra
Page vi
Picture 14
If human beings are, indeed, organisms with selves, and if their action is, indeed, an outcome of a process of self-interaction, schemes that purport to study and explain social action should respect and accommodate these features. To do so, current schemes in sociology and social psychology would have to undergo radical revision. They would have to shift from a preoccupation with initiating factor and terminal result to a preoccupation with a process of formation. They would have to view action as something constructed by the actor instead of something evoked from him. They would have to depict the milieu of action in terms of how the milieu appears to the actor in place of how it appears to the outside student. They would have to incorporate the interpretive process which at present they scarcely deign to touch.
Herbert Blumer
Picture 15
Any truly creative text is always to some extent a free revelation of the personality, not predetermined by empirical necessity.
Mikhail Bakhtin
Picture 16
The artist is always an evangelist.... He wants others to feel as he does.
Kenneth Burke
Page vii
CONTENTS
Acknowledgments
ix
Introduction
xi
Part OneThe Detective's Metaphor: A Personal Introduction to the Mysteries of Context, Self, and Other
1. The Fool, the King, Louie, Louie, and I: Mystery, Ethnography, and Rock n Roll in Cultural Studies
3
2. Trouble at the Border: The Mysterious Disappearance of Context, Self, and Other from Communication Scholarship
22
Part TwoListening for the Weave of Clues: The Three Voices of Context
3. The Consultant as Organizational Detective: A Tale Told in a Voice of Mystery
49
4. Learning to Read the Descriptive Rhetorics of Organizational Culture: A Tale Told in a Voyeur's Voice
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