Ashley Mears - Very Important People: Status and Beauty in the Global Party Circuit
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VERY IMPORTANT PEOPLE
Very Important People
Status and Beauty in the Global Party Circuit
Ashley Mears
PRINCETON UNIVERSITY PRESS
PRINCETON AND OXFORD
Copyright 2020 by Princeton University Press
Requests for permission to reproduce material from this work should be sent to permissions@press.princeton.edu
Published by Princeton University Press
41 William Street, Princeton, New Jersey 08540
6 Oxford Street, Woodstock, Oxfordshire OX20 1TR
press.princeton.edu
All Rights Reserved
Version 1.0
Library of Congress Cataloging-in-Publication Data
Names: Mears, Ashley, 1980- author.
Title: Very important people : status and beauty in the global party circuit / Ashley Mears.
Description: Princeton : Princeton University Press, [2020] | Includes bibliographical references and index.
Identifiers: LCCN 2019050389 (print) | LCCN 2019050390 (ebook) | ISBN 9780691168654 (hardback) | ISBN 9780691189895 (ebook)
Subjects: LCSH: Young womenSocial life and customs. | Socialites. | Social status. | BusinessmenSocial life and customs. | Rich people. | Subculture.
Classification: LCC HQ798 .M447 2020 (print) | LCC HQ798 (ebook) | DDC 305.242/2dc23
LC record available at https://lccn.loc.gov/2019050389
LC ebook record available at https://lccn.loc.gov/2019050390
British Library Cataloging-in-Publication Data is available
Editorial: Meagan Levinson and Jacqueline Delaney
Production Editorial: Ellen Foos
Jacket Design: Layla Mac Rory
Production: Erin Suydam
Publicity: Kathryn Stevens and Maria Whelan
Copyeditor: Stephen Twilley
Jacket image: Stocksy
- vii
- xi
I wish to first thank the many men and women in New York who let me into their world and shared with me their time and the stories that form the basis of this book.
One positive consequence of taking a long time to write a book is that one gets the chance to discuss it with many people. I am much indebted to the generosity of friends, colleagues, and family who dealt with multiple iterations of the ideas in these pages. Many colleagues read and commented generously on versions of this material: Gabriel Rossman, David Grazian, Bruno Cousin, Sbastien Chauvin, Giselinde Kuipers, Noah McClain, Clayton Childress, Nicky Fox, Viviana Zelizer, Timothy Dowd, Jeremy Schulz, Alison Gerber, Sharon Koppman, Shamus Khan, Frdric Godart, Francesca Seteffi, Rachel Sherman, Luna Glucksburg, Gary Allen Fine, and Annette Lareau. My colleagues at Boston University, especially Emily Barman, Julian Go, Catherine Connell, Michel Anteby, Alya Guseva, Nazli Kibria, and Nancy Ammerman, shared their brilliance and helped me navigate academia. My student Connor Fitzmaurice gave invaluable feedback early on, and Heather Mooney provided terrific research assistance.
I was able to begin this ethnography with a Junior Faculty Fellowship awarded by the BU Center for the Humanities in 2012 under the leadership of the late James Winn, who was an inspiring colleague. During the early stages of data analysis, I held a research fellowship at the Amsterdam Research Centre for Gender and Sexuality, thanks to the invitation of Sbastien Chauvin, with whom, over many conversations together, I developed my arguments around gender and capital. While drafting the book, I held a visiting professorship at the Central European University, in Budapest, in the remarkable (and resilient) departments of gender studies and of sociology and social anthropology: thanks especially to Alexandra Kowalski, Elisa Helms, and Dorit Geva for their support. I had the opportunity to share and refine various arguments of the book with audiences at several colloquia and workshops in the United States: the Economic Sociology Seminar at MIT, the Culture and Social Analysis Workshop at Harvard, the Center for the Study of Social Organization at Princeton, and in sociology departments at the University of Pennsylvania, Emory, the University of Georgia, the University of Southern California, the University of Toronto, the University of Texas at Austin, and the University of California, Berkeley. In Europe, I presented to and workshopped with colleagues at the Max Planck Institute, in Cologne, Germany; the University of Lausanne, in Switzerland; the University of Padua, the University of Verona, and the University of Bologna, in Italy; Lcole des hautes tudes en sciences sociales, in Paris; and at the Institute of Philosophy and Social Theory at the University of Belgrade, Serbia.
Material from is published in Actes de la recherche en sciences sociales as Des ftes trs exclusives: Les promoteurs de soires VIP, des intermdiaires aux ambitions contraries. I am grateful for many thoughtful critiques from these journal reviewers and editors.
Thanks also to my careful and thorough editor at Princeton, Meagan Levinson, who is also a patient person. Meagan secured two of the toughest and most helpful reviews my work has ever received; thank you to these anonymous reviewers. On writing, I received valuable feedback from David Lobenstein early on, and Reynolds Richter was an excellent and efficient critical reader to the end. Thanks to Stephen Twilley for the terrific copyedits.
Thanks to friends who sustained me through this work: Olya Zueva, Eileen Lannon, Yulia Vasiltsova, Enrico Corniani, Marie Vaz, lvaro Sevilla Buitrago, and my mentor Judith Stacey.
Finally, to family. I thank my parents, Kathy and Mike and Edwin and Kathy, for their constant support. My mother-in-law, Slavica Petrovi, provided immense help and afforded me time to write. My sister, Jennifer Mears, designed the graphics and even accompanied me out sometimes. Thanks lastly to Vladimir Petrovi, a true partner in our transatlantic adventures in academia and parenting Nola and Luka.
Sunday, 5 p.m., Miami
It was 5 p.m. when I woke up in the guesthouse of a villa on Miamis Star Island, mosquito-bitten and sweaty in the afternoon heat. Since coming to Miami three days earlier to follow Santos, a twenty-six-year-old club promoter, to Ultra, the renowned electronic dance music festival, I had experienced a whirlwind of party hopping, from club to club to hotel penthouse to P. Diddys early morning pool party; finally, Santos, having run out of after-parties on day four, wired up the speakers to keep the party going at our villa. The booming electronic music finally stopped around noon, or at least thats when I fell asleep.
This isnt really our villa; its a rental priced at $50,000 for the weekend, and this weekend, it was home to a group of young men flush with cash from their jobs at a Southern California mortgage bank. The rental agent had invited Santos and his girls, models mostly, to stay in the bankers villa for the weekend of parties. The bankers were excited at the prospect of a bunch of models sleeping in the attached guesthouse. Models were such a fixture in the global VIP club scene that the phrase models and bottles came to denote a good time. As an image promoter, Santoss job mostly involved ferrying models to and from exclusive parties well into the night, and even, I was learning, into the next day.
In my muggy little guest room, I gingerly stepped between two twin beds, maneuvering through dresses, high heels, and the other spilled contents of suitcases, to rummage in my Chanel handbag for a cold McDonalds breakfast burrito purchased in a hurry hours ago, between parties, then carried it and my laptop outside to sit by the pool. No sign of the bankers, nor of Santos and his models, only empty beer and champagne bottles scattered around the manicured lawn and palm trees.
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