Apple Computer Inc - Steve Jobs

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Raskin died of pancreatic cancer in 2005, not long after Jobs was diagnosed with the disease.

The firm changed its name from frogdesign to frog design in 2000 and moved to San Francisco. Esslinger picked the original name not merely because frogs have the ability to metamorphose, but as a salute to its roots in the (f)ederal (r)epublic (o)f (g)ermany. He said that the lowercase letters offered a nod to the Bauhaus notion of a non-hierarchical language, reinforcing the companys ethos of democratic partnership.

FROM THE AUTHOR OF THE BESTSELLING BIOGRAPHIES OF BENJAMIN FRANKLIN AND ALBERT EINSTEIN, THIS IS THE EXCLUSIVE BIOGRAPHY OF STEVE JOBS.

Based on more than forty interviews with Jobs conducted over two yearsas well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleaguesWalter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing offlimits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apples hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

Walter Isaacson , the CEO of the Aspen Institute, has been the chairman of CNN and the managing editor of Time magazine. He is the author of Einstein: His Life and Universe, Benjamin Franklin: An American Life, and Kissinger: A Biography, and is the coauthor, with Evan Thomas, of The Wise Men: Six Friends and the World They Made. He and his wife live in Washington, D.C.

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ALSO BY WALTER ISAACSON

American Sketches

Einstein: His Life and Universe

A Benjamin Franklin Reader

Benjamin Franklin: An American Life

Kissinger: A Biography

The Wise Men: Six Friends and the World They Made
(with Evan Thomas)

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ISBN 978-1-4516-4853-9

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The people who are crazy enough
to think they can change
the world are the ones who do.

Apples Think Different commercial, 1997

AL ALCORN. Chief engineer at Atari, who designed Pong and hired Jobs.

GIL AMELIO. Became CEO of Apple in 1996, bought NeXT, bringing Jobs back.

BILL ATKINSON. Early Apple employee, developed graphics for the Macintosh.

CHRISANN BRENNAN. Jobss girlfriend at Homestead High, mother of his daughter Lisa.

LISA BRENNAN-JOBS. Daughter of Jobs and Chrisann Brennan, born in 1978; became a writer in New York City.

NOLAN BUSHNELL. Founder of Atari and entrepreneurial role model for Jobs.

BILL CAMPBELL. Apple marketing chief during Jobss first stint at Apple and board member and confidant after Jobss return in 1997.

EDWIN CATMULL. A cofounder of Pixar and later a Disney executive.

KOBUN CHINO. A Soto Zen master in California who became Jobss spiritual teacher.

LEE CLOW. Advertising wizard who created Apples 1984 ad and worked with Jobs for three decades.

DEBORAH DEBI COLEMAN. Early Mac team manager who took over Apple manufacturing.

TIM COOK. Steady, calm, chief operating officer hired by Jobs in 1998; replaced Jobs as Apple CEO in August 2011.

EDDY CUE. Chief of Internet services at Apple, Jobss wingman in dealing with content companies.