Bolles - What color is your parachute?: guide to rethinking resumes

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Book:
What color is your parachute?: guide to rethinking resumes
Author:
Bolles / Richard Nelson
Publisher:
Potter;Ten Speed;Harmony
Genre:
Books / Detective and thriller
Year:
2014
City:
Berkeley
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Preparing to write your resume -- How to construct a winning resume -- How to construct a winning cover letter -- Where to send or post your resume (and cover letter).;The first resume book from the What Color Is Your Parachute? career guru Richard Bolles. Resumes get an average of 8 seconds of attention before going in the trash--or the shortlist. For the first time, the father of the modern career development field, Richard Bolles, presents a resume guide with everything job-hunters and career changers need to know about this all-powerful piece of paper. Merging decades of experience with the latest studies and job-market statistics, this all-new resume guide is packed with tips and tricks that will land interviews. With a Q & A section that answers job hunters most frequently asked questions, this timely resource also features fresh insights on key words, scanning software, soft skills, social media, posting resumes, and tailoring them for specific companies and positions. This slim volume contains a huge amount of information distilled down to its very essence, for job-hunters who want to write a winning resume--line up those interviews.

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He or she who gets hired is not Necessarily the one Who can do that job the - photo 1

He or she who gets hired is not
Necessarily the one
Who can do that job the best;
But, the one who knows the most
About how to get hired.

RICHARD LATHROP, IN HIS CLASSIC Whos Hiring Who

Copyright 2014 by Richard Nelson Bolles All rights reserved Published in the - photo 2

Copyright 2014 by Richard Nelson Bolles All rights reserved Published in the - photo 3

Published in the United States by Ten Speed Press, an imprint of the Crown Publishing Group, a division of Random House LLC, a Penguin Random House Company, New York.
www.crownpublishing.com
www.tenspeed.com

Ten Speed Press and the Ten Speed Press colophon are registered trademarks of Random House LLC.

Library of Congress Cataloging-in-Publication Data

Bolles, Richard Nelson.
What color is your parachute? guide to rethinking resumes : write a winning resume and cover letter and land your dream job / by Richard N. Bolles.

pages cm
Includes index.
1. Rsums (Employment) 2. Cover letters. 3. Job hunting. I. Title.
HF5383.B553 2014
650.142--dc23

2014005257

Trade Paperback ISBN: 978-1-60774-657-7
eBook ISBN: 978-1-60774-658-4

v3.1

CONTENTS

PREPARING TO WRITE

YOUR RESUME

RETHINKING WHAT A RESUME IS

Yeah, I think I know what you want. You want me to get right to it. Tell you how to write a winning resume, give you an outline or template, tell you how to fill it in, tell you where to post it. And thats that.

Well, much as I would love to do that, I just cant.

Resumes need a lot more thought these days. Since the Great Recession of 2008, resumes arent working too well.

Im guessing you knew that.

Everyone assumes this is because there are no jobs these days.

Well, there are jobs. Im looking at the governments little-known report, sitting here on my desk right now. Its called JOLTS for short, but its full name is Job Openings and Labor Turnover Survey . You can look it up on the Internet. Its issued monthly. This one is for January 2014. It reports that during that month, 4,500,000 people in the United States found jobs, and there were still 4,000,000 vacancies unfilled at the end of that month. Thats a total of 8,500,000 vacancies filled or waiting to be filled. That month! Thats pretty typical in the United States. Every month.

Now admittedly, thats not enough jobs or enough vacancies to fix our distressing unemployment problem. Still, somebodys getting those eight million jobs. Each month.

Why shouldnt you be among them?

Well, one reasona big reasonmay be your resume.

It almost certainly needs fixin.

Yesterdays resumes just arent up to the task today.

Yesterdays resumes are like a dull knife trying to cut food. Need sharpening. Badly.

These days, you cant just fill out a resume, post it, and expect it to go anywhere.

Resumes now take more time than they used to.

They take more thought than they used to.

In this economic climate, you have to work harder to make yours effective, in finding those jobs that are out there.

But you can do it. Yes, you can.

Thats what this little book is about.

Lets start simple, with some thinking. Or, rethinking.

LETS START SIMPLE

Okay, heres the story:

You want to find work. To find it, youve got to secure an interview with some employer or employers who actually have the power to hire you. And employers are busy people. Theyre not necessarily anxious to spend all day doing interviews. So, since you know that, you send someone on ahead of you, to plead your case for you.

And that someone is not actually a person but a piece of paper.

Yes, you send a piece of paper on ahead of you, to make the case as to why you should be invited in for an interview. And that piece of paper has a name. It is called a resume. Or resum. Or rsum. Or its near cousin, CV ( curriculum vitae , meaning the course of my life).

Now, the most interesting thing about this piece of paper (digital or real) is that while it looks like just a bunch of words, it really is a painting. And thats because employers have the same thing you do: imagination.

Yes, your resume looks like just words. A lot of words. But when theyre reading your resume, the words are lifting off the page and painting a picture of you in the imagination of the employer who reads it.

Employers wouldnt call it a painting; they would call it an impression of you. Same thing. They are looking at this piece of paper, covered with words, but they are thinking in terms of pictures. They are visualizing you.

Now, heres the question. Do the words they read make them visualize you as a competent worker, or not? Do the words they read make them visualize you as energetic, or not? As joyful, or not? As a team player, or not? As honest, or not?

And lets throw in: Do they visualize you as tall, short , or average height? Young, middle-aged , or old? Yes, those things arent covered in your resume, but employers cant turn their imaginations off, just because theyve finished looking at this piece of paper you sent on ahead of you. Rightly or wrongly, they see, they imagine, beyond your words. Thats just human nature.

But to my main point: Its not just words that determine whether or not they decide to call you in for an interview. Its the picture of you that these words paint in an employers imagination that determines whether they invite you in, or not.

So, when you set out to compose your resume, you would do well to think of yourself overall as a painter, not a writer. Your paintbrushes are your words. What is the picture of you that they paint? That is the question you should ask yourself, when youor someone you hireare debating what words to set down in your resume.

EIGHT SECONDS

Lets say you see a job posting. Some employer is looking for someone to fill a vacancy or a job newly created. You send in your resume. And you want to know how long an employer will likely spend looking at this resume/painting of you that you are sending on ahead, to plead your case for you. The answer will vary, of course.

Theres a difference, for example, between how long the owner of a restaurant will spend looking at the resume you drop off, when you are applying to become the manager there, versus how long a multibillion-dollar corporation will spend looking at your resume when 250 came in that day. With a small employer you might get as much as two minutes. With larger employers, we know ( because people have measured it ) that generally your resume will get between four and fifteen seconds of attention. The average is eight.

Eight seconds! Yikes! An employer is going to be reading down your resume fast. In fact, they may not get all the way to the bottom in those eight seconds. So, what they read first, what they see in the top half or even top third of your resume, is going to be determinative.

What can you do about that ?

What can you do about this painting that the employers may be taking only a fast look at?

), they usually begin by laying down in broad strokes the outline of the whole portrait or picture. Then later they fill in. Details, shading, and such.

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