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The New York Times Editorial Staff - LeBron James

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The New York Times Editorial Staff LeBron James

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Whether you know him as King James or The Chosen One, LeBron James is one of the most famous N.B.A. players of all time. His nicknames, acquired early during his high school career, spoke of future greatness. James entered the N.B.A. at 18 years old with the Cleveland Cavaliers, launching a career that would see James excel. The first major upset came when James began to make career changes as a free agent. He lost a large number of fans, but the manner in which he addressed his choices made him who he is today: one of the best basketball players in the nation. Readers follow Jamess journey from the Cavaliers to the Miami Heat to the Lakers, and will examine the reporting of his career with the help of media literacy terms and questions.

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Published in 2020 by New York Times Educational Publishing in association with - photo 1
Published in 2020 by New York Times Educational Publishing in association with - photo 2

Published in 2020 by New York Times Educational Publishing in association with The Rosen Publishing Group, Inc. 29 East 21st Street, New York, NY 10010

Contains material from The New York Times and is reprinted by permission. Copyright 2020 The New York Times. All rights reserved.

Rosen Publishing materials copyright 2020 The Rosen Publishing Group, Inc. All rights reserved. Distributed exclusively by Rosen Publishing.

First Edition

The New York Times

Alex Ward: Editorial Director, Book Development

Phyllis Collazo: Photo Rights/Permissions Editor

Heidi Giovine: Administrative Manager

Rosen Publishing

Megan Kellerman: Managing Editor

Danielle Weiner: Editor

Greg Tucker: Creative Director

Brian Garvey: Art Director

Cataloging-in-Publication Data

Names: New York Times Company.

Title: LeBron James / edited by the New York Times editorial staff.

Description: New York : New York Times Educational Publishing, 2020. | Series: Public profiles | Includes glossary and index.

Identifiers: ISBN 9781642822489 (library bound) | ISBN 9781642822472 (pbk.) | ISBN 9781642822496 (ebook)

Subjects: LCSH: James, LeBronJuvenile literature. | Basketball playersUnited StatesBiographyJuvenile literature. | African American basketball playersBiographyJuvenile literature.

Classification: LCC GV884.J36 L437 2020 | DDC 796.323092 Bdc23

Manufactured in the United States of America

On the cover: A fan in a combination of LeBron James jerseys from the Cavaliers and Lakers at Quicken Loans Arena in Cleveland, Nov. 21, 2018; Ash Adams for The New York Times.

Introduction

LEBRON JAMES WAS famous before he graduated high school. He led his team at St. Vincent-St. Mary High School to three Ohio state championships. His games drew crowds, and both Nike and Adidas were already courting him for sponsorships prior to his senior year. Early in his life, James knew he wanted to be in the N.B.A. When the time came, he handled the media attention with the maturity and responsibility of one realizing a long-sought goal. On only a handful of occasions has James misstepped. Well into his career, he is one of the most highly ranked, valued and admired basketball players of all time.

LeBron Jamess professional lifestyle seemed inevitable. Before his senior year of high school, he appeared on the cover of Sports Illustrated. The magazine dubbed him The Chosen One, a name reserved for the player that would lead a new generation of All-Stars and bring back national interest to the N.B.A. The nickname stuck, and James would live up to it. The attention surrounding James was so widespread, and his success was so certain, that both Adidas and Nike offered him endorsement deals after he graduated high school. James signed a $90 million, seven-year deal with Nike, the largest single-player deal in the companys history.

In 2003, LeBron James was drafted to the N.B.A. by the Cleveland Cavaliers, a then-struggling franchise that had the first pick of the draft. That season, James won the Rookie of the Year award, the first team member from the Cleveland Cavaliers and the youngest in N.B.A. history to do so. While James did not win any titles with the Cavaliers, he helped them improve their standing in the Eastern Conference, and continued to garner recognition for his own abilities.

LeBron James after an interview at the UCLA Health Training Center during - photo 3

LeBron James after an interview at the U.C.L.A. Health Training Center during Media Day for the Los Angeles Lakers, Sept. 24, 2018.

James was eligible to become a free agent in 2010, after seven years and two contracts with the Cleveland Cavaliers. He announced he would be taking his talents to the Miami Heat, in a move that upset many Clevelanders. Fans expressed disappointment and anger, but the most scathing reaction was perhaps an open letter written by the Cavaliers majority owner, Dan Gilbert, denouncing Jamess decision. Yet Jamess career soared with the Miami Heat. He won two Championship titles and, at 28 years old, became the youngest player in N.B.A. history to score 20,000 points, surpassing Kobe Bryant, who previously held the record at 29 years old.

After five seasons with the Miami Heat, LeBron James chose to become a free agent once again. This time, he returned to Cleveland, earning forgiveness from his previously angered fans. James cited his desire to bring a championship title to Cleveland, as well as to invest in his hometown of Akron, Ohio, as reasons for his return in an emotional but understated press conference. LeBrons presence in Cleveland bolstered the economy and overall morale. James made the choice out of a deepening connection to his roots and a desire to have a positive impact on the area in which he grew up. In 2016, during his second season back with the Cavaliers, James succeeded in winning the championship title.

In 2018, James became a free agent yet again. This time, he joined the Los Angeles Lakers. The move garnered mixed reactions. On the one hand, Jamess exiting Cleveland did not spark the anger it had in 2010. Critics instead focused on whether or not James was title-hungry, but James addressed this in press interviews and allayed their judgment. He expressed a desire to grow with the Lakers as a team rather than as a title-seeker.

James has largely avoided controversy throughout his career. But since the 2016 presidential election, James has participated in online banter aimed at President Donald J. Trump. Prior to the election, James endorsed Secretary Hillary Clinton for office, stating that she was the candidate who could understand the struggle of children growing up as he did, in communities with little resources and support. Since President Trump entered office, James has taken offense at several of the presidents comments, deeming them racist. He and the president interacted via Twitter, and the negative feelings appeared to be mutual.

James himself is taking action to provide support for children growing up in his hometown. In 2018, James opened an elementary school in his hometown of Akron and continued to be invested in the activities of the LeBron James Family foundation. The I Promise School is a revolutionary public elementary and secondary school, catering to students with test scores below grade level. The school offers wraparound services to students and their families, such as food pantries and eyeglasses, to ensure that students are able to succeed in the classroom. LeBron Jamess charitable activities have come to define his character in the public eye.

CHAPTER 1

The Chosen One

LeBron Jamess career rests on the foundation of his childhood and adolescence in Akron, Ohio. He attended St. Vincent-St. Mary High School, where he quickly became a basketball star, leading his team to two Division III State Championship titles. His high school nickname, King James, would follow him throughout his career. After landing on the cover of Sports Illustrated prior to his senior year, James also became known as The Chosen One, the player who would usher in a new All-Star era. Despite controversy over a potential OHSAA violation, James handled the media attention with grace and maturity.

Its Decisions, Decisions for LeBron James

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