• Complain

Joshua Knelman - Firebrand: A Tobacco Lawyers Journey

Here you can read online Joshua Knelman - Firebrand: A Tobacco Lawyers Journey full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. year: 2022, publisher: Penguin Canada, genre: Detective and thriller. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:

Romance novel Science fiction Adventure Detective Science History Home and family Prose Art Politics Computer Non-fiction Religion Business Children Humor

Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.

Joshua Knelman Firebrand: A Tobacco Lawyers Journey

Firebrand: A Tobacco Lawyers Journey: summary, description and annotation

We offer to read an annotation, description, summary or preface (depends on what the author of the book "Firebrand: A Tobacco Lawyers Journey" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.

Youll inhale this tell-all book about the tobacco industry and never look at a No Smoking sign the same way again!
Margaret Atwood, via Twitter
Mad Men
meets Bad Blood in this addictive, behind-the-scenes globe-trotting narrative of moral ambiguity, law, public policy, and big tobacco.

Given everything the lawyer knew up to that point about smoking, as far as he could tell, cigarettes shouldnt even have been available as a mass market product...
Its the start of the new millennium and a young lawyer is recruited to work for an unnamed multinational company. It isnt until his second interview that the product the company produces is revealed to him: cigarettes. Possibly the most controversial consumer product in human history: seductive, addictive, and deadlyyet completely legal. Over the next decade, he travels the world as he works as legal counsel to help successfully market cigarettes in dozens of countries.
Firebrand ventures into the heart of the tobacco industry and the icy paradoxes of capitalism, each chapter a counterintuitive lesson on how cigarette companiesthe target of increasingly intense anti-smoking campaigns and government regulations, including the 1964 Surgeon Generals Report and 200-billion-dollar debt of the 1998 Master Settlement Agreementcontinue to pivot and thrive in the 21st century, inhaling profits from their one billion smokers worldwide.
As Mad Men did for the alcohol-fueled, oversexed, corrupt world of New York advertising, Firebrand does for the even more despised world of big tobacco, in an addictive, behind-the-scenes piece of storytelling. The lawyers work takes him from manufacturing factories to hocking sticks at UK corner store counters; from tacky resorts in Spain and pirate city-states to luxury hotels and Grand Prix events across European and Asian cities. A contemporary tale of our ambiguous times, told with character-based drive and dry humour, Firebrand is a grand tour of the compelling paradoxes of globalization and corporate culture, shrink-wrapped in an engrossing narrative of a morally dubious yet completely legal enterprise.
This is storytelling at its best. Wry observation, compelling narrative, fascinating characters, page-turning writing, and an age-old question driving it all...
Joel Bakan, author of The New Corporation: How Good Corporations are Bad for Democracy

Joshua Knelman: author's other books


Who wrote Firebrand: A Tobacco Lawyers Journey? Find out the surname, the name of the author of the book and a list of all author's works by series.

Firebrand: A Tobacco Lawyers Journey — read online for free the complete book (whole text) full work

Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "Firebrand: A Tobacco Lawyers Journey" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.

Light

Font size:

Reset

Interval:

Bookmark:

Make
Contents
Landmarks
Print Page List
ALSO BY JOSHUA KNELMAN Hot Art Chasing Thieves and Detectives through the - photo 1
ALSO BY JOSHUA KNELMAN Hot Art Chasing Thieves and Detectives through the - photo 2
ALSO BY JOSHUA KNELMAN

Hot Art: Chasing Thieves and Detectives through the Secret World of Stolen Art

Four Letter Word: New Love Letters (edited by Joshua Knelman and Rosalind Porter)

ALLEN LANE an imprint of Penguin Canada a division of Penguin Random House - photo 3

ALLEN LANE

an imprint of Penguin Canada, a division of Penguin Random House Canada Limited

Canada USA UK Ireland Australia New Zealand India South Africa China

First published 2022

Copyright 2022 by Joshua Knelman

All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of both the copyright owner and the above publisher of this book.

www.penguinrandomhouse.ca

LIBRARY AND ARCHIVES CANADA CATALOGUING IN PUBLICATION

Title: Firebrand : a tobacco lawyers journey / Joshua Knelman.

Names: Knelman, Joshua, author.

Identifiers: Canadiana (print) 20220142238 | Canadiana (ebook) 20220150508 | ISBN 9780735243811 (hardcover) | ISBN 9780735243828 (EPUB)

Subjects: LCSH: Cigarette industry. | LCSH: Tobacco industry. | LCSH: Cigarette industryMoral and ethical aspects. | LCSH: Tobacco industryMoral and ethical aspects. | LCSH: Social responsibility of business. | LCSH: Corporate lawyersBiography.

Classification: LCC HD9149.C42 K64 2022 | DDC 381/.4567973dc23

Book design by Matthew Flute, adapted for ebook

Cover design by Dylan Browne

Cover image: (Hand holding cigarette) CSA-Printstock / Getty Images

aprh60140857474c0r0 Illusion is the first of all pleasures VOLTAIRE - photo 4

a_prh_6.0_140857474_c0_r0

Illusion is the first of all pleasures.

VOLTAIRE

Contents

For Judith Knelman and Sylvia Ostrywise ones

AUTHORS NOTE

This is a selfish book.

For some readers, it may hold value as an exploration of the contemporary tobacco industry, a crash course in global marketing, or a primer on multinational business careersafter all, this story spans more than a dozen countries. Other curious souls may simply appreciate a passport stamped with so much ink.

I wrote it, though, because Im a smoker, and I got hooked on this international adventure connected to the most contentious and dangerous mass market consumer product in the history of the world.

Over a drink at a bar, I first met the man at the centre of this narrative, who worked in the tobacco industry as legal counsel for over a decade and for a variety of multinational companies. He was engaging and a gifted storytellerI was drawn in, and inhaled the information and the intelligence being offered. Despite years of repelling sustained attacks, he pointed out, the tobacco industry was thriving.

After that first conversation, I was struck by how little I knew about the product to which I had become addictedand my curiosity was stoked by a burning question. So I asked for a second meeting and posed it: How had an entire globalized industry managed to survive decades of intense and sustained assault by the medical and scientific establishment, and from governments around the world, while keeping its product on the shelf? He nodded and smiled: Thats the trillion-dollar-question, isnt it? I can do my best to explain it to you. Our interviews took place over the next ten years.

It felt distinctly absurd to gain more and more knowledge about this popular and deadly consumer product from someone who had helped market it to the world even as I bought and used it daily, struggling with my ferocious addiction.

I hope you enjoy reading about the tobacco paradox taking place across our globe as much as I enjoyed listening and learning about it. Names have been changed, but the truth remains. As someone who has smoked tens of thousands of cigarettes, I wanted, it turned out, to know more about the thing that may kill me. Who wouldnt, I guess?

J.K., Toronto, 2022

INTERVIEWS

Until the age of eleven, he wanted to be a pirate. Then he decided he wanted to be the next Johnny Carson.

So he chased a job working for NBCJohnnys networkand got one in its news department in the UK. Just a few months into it, though, he realized hed never make any money at journalism. So he applied to law school.

Well, applied is a loose term. It was his father who provided the strategy: go inquire at the most prestigious schools and find out if any prospective students had dropped out. He followed his dads advice, visited admissions offices across London, and got lucky. At one law school, the secretary asked him about grades, and, of course, hed brought his transcript. She examined the documents, looked at him, and said if he could pay a deposit by the end of day, the spot was his.

He paid and gained entrance to one of the best law schools in Britain. For two years he worked his ass off, and at the end of it he passed his law finals.

In the UK, becoming a lawyer is not exactly like it is in the US or in Canada, where hed grown up. In Britain, you went to university, you went to law school, you took your bar exams, and then you had to work two years as an apprentice. You then became a solicitorand a few years after that, you could practise on your own. Since the intake of lawyers was completely determined by the private sector, a lot of people who went to law school never actually became lawyers. There were simply not enough positions.

Luck was with him again when he graduated: he was recruited as one of only two new lawyers by an entertainment law firm. Even better, their offices werent in a corporate tower but in a renovated fashion district warehouse. Serendipity: he got the job not only because he had attended an excellent school but also, he thinks, because hed worked as a journalist with NBC. The journalism experience gave his resum some edge.

It was 1998, and this second millennium seemed to close in his favour. At twenty-four years old, he had a law degree and a starter career at a boutique law outfit. It was the stuff of dreams. The only problem: everyone else at the new firm seemed cool, and he was not.

This sad fact was reflected in his new responsibilities. He was immediately assigned to all the un-cool work: advertising, trademarks, brandingthe boring stuff. He didnt get his own office. Instead, he shared a room with someone more attractive than he was and who worked on more exciting files. Her name was Leah. Talk about cool. Leah was stunning, tall, intense, and her boyfriend was a famous DJ on the club-music scene. They were making plans to get married at a castle in Italy.

He had a fiance, whom he was crazy about, but they were not considering European castles for their wedding.

He and Leah clicked, thank godin fact, theyd met at law schoolbecause the space they co-occupied was tiny. Leah respected him for his intelligence, he supposed. He respected her because she was super-hip, and he hoped that by working in such close proximity to one another, some of her coolness would transfer to him by osmosis.

Next page
Light

Font size:

Reset

Interval:

Bookmark:

Make

Similar books «Firebrand: A Tobacco Lawyers Journey»

Look at similar books to Firebrand: A Tobacco Lawyers Journey. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.


Reviews about «Firebrand: A Tobacco Lawyers Journey»

Discussion, reviews of the book Firebrand: A Tobacco Lawyers Journey and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.