Judith Fitzgerald - Marshall McLuhan

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Marshall McLuhan, 19111980.

Judith Fitzgerald

Award-winning poet, music critic, and literary journalist Judith Fitzgerald began her career in the early 1980s as an Entertainment writer with The Globe and Mail (where her work earned the Fiona Mee Literary Journalism Award). Her poetry, reviews, profiles, interviews, criticism, editorials, features, and columns have been published in numerous national and international anthologies, periodicals, journals, and newspapers.

Fitzgerald has published sixteen books of poetry, including Victory, Rapturous Chronicles, River, and Twenty-Six Ways Out of This World. She has received a Writers Choice Award and has been shortlisted for the Governor Generals Award, the Pat Lowther Award, and the Trillium Award. Fitzgeralds best-selling Building a Mystery: The Story of Sarah McLachlan and Lilith Fair (Quarry) was released in December 1997; its update, Sarah McLachlan: Building a Mystery (New Millennium Edition: Quarry/ Omnibus), was published in June 2000.

In 1994, with the generous cooperation of the University of Windsors Assumption College and Department of Communications, Fitzgerald conceived and coordinated Makin McLuhan, a multimedia colloquium the CBC hailed as an invigorating event which goes a long way towards reclaiming and reaffirming the reputation of one of Canadas foremost thinkers.

THE QUEST LIBRARY
is edited by
Rhonda Bailey

The Editorial Board is composed of
Lynne Bowen
Janet Lunn
T.F. Rigelhof

Editorial correspondence:
Rhonda Bailey, Editorial Director
XYZ Publishing
P.O. Box 250
Lantzville BC
V0R 2H0
E-mail: xyzed@telus.net

In the same collection

Ven Begamudr, Isaac Brock: Larger Than Life.

Lynne Bowen, Robert Dunsmuir: Laird of the Mines.

Kate Braid, Emily Carr: Rebel Artist.

William Chalmers, George Mercer Dawson: Geologist, Scientist, Explorer.

Stephen Eaton Hume, Frederick Banting: Hero, Healer, Artist.

Nam Kattan, A.M. Klein: Poet and Prophet.

Betty Keller, Pauline Johnson: First Aboriginal Voice of Canada.

Michelle Labrche-Larouche, Emma Albani: International Star.

Dave Margoshes, Tommy Douglas: Building the New Society.

Raymond Plante, Jacques Plante: Behind the Mask.

T.F. Rigelhof, George Grant: Redefining Canada.

Arthur Slade, john Diefenbaker. An Appointment with Destiny.

John Wilson, John Franklin: Traveller on Undiscovered Seas.

John Wilson, Norman Bethune: A Life of Passionate Conviction.

Rachel Wyatt, Agnes Macphail: Champion of the Underdog.

Marshall McLuhan

JUDITH FITZGERALD

Marshall MCLUHAN

WISE GUY

Copyright 2001 Judith Fitzgerald and XYZ Publishing.

All rights reserved. The use of any part of this publication reproduced, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, or stored in a retrieval system without the prior written consent of the publisher or, in the case of photocopying or other reprographic copying, a licence from Canadian Copyright Licensing Agency is an infringement of the copyright law.

Canadian Cataloguing in Publication Data

Fitzgerald, Judith

Marshall McLuhan: wise guy

(The Quest Library; 14).
Includes bibliographical references and index.

ISBN 0-9688166-7-3

1. McLuhan, Marshall, 19111980. 2. Mass media specialists Canada Biography. I. Title. II. Series: Quest library; 14.

P92.5.M3F57 2001 302.23092 C200-1941199-5

Legal Deposit: Fourth quarter 2001
National Library of Canada
Bibliothque nationale du Qubec

XYZ Publishing acknowledges the support of The Quest Library project by the Canadian Studies Program and the Book Publishing Industry Development Program (BPIDP) of the Department of Canadian Heritage. The opinions expressed do not necessarily reflect the views of the Government of Canada.

The publishers further acknowledge the financial support our publishing program receives from The Canada Council for the Arts, the ministre de la Culture et des Communications du Qubec, and the Socit de dveloppement des entreprises culturelles.

Chronology: Judith Fitzgerald
Index: Darcy Dunton
Layout: discript enr.
Cover design: Zirval Design
Cover illustration: Francine Auger
Photo research: Cynthia Cecil
Editorial assistant: Cheryl Taylor

Printed and bound in Canada

XYZ Publishing	Distributed by:
1781 Saint Hubert Street	General Distribution Services
Montreal, Quebec H2L 3Z1	325 Humber college Boulevard
Tel: (514) 5252170	Tornto, Ontario M9W 7C3
Fax: (514) 5257537	Tel: (416) 2131919
E-mail: xyzed@mlink.net	Fax: (416) 2131917
Web site: www.xyzedit.com	E-mail: cservice@genpub.com

Wise Guy is a literary study of Marshall McLuhans life and career. The quotation of phrases from books written by Marshall McLuhan and copyrighted by his publishers is intended to illustrate the biographical information and criticism of McLuhans work presented by the author and thus constitutes fair dealing under Canadian copyright law.

The medium, or process, of our time electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action, and every institution formerly taken for granted. Everything is changing you, your family, your neighbourhood, your education, your job, your government, your relation to the others. And theyre changing dramatically.

Marshall McLuhan
and Quentin Fiore,
The Medium Is the Massage (1967)

To Philip Marchand, Michelle & Monica McKenna, Isaac Gray, Donna, Geoff, April, Sarah & Laura Gompers, and Valerie, Ruth & Leah Shertzman.

Acknowledgments

To Philip Marchand, whose McLuhaniacal investigations always inspire my own, thank you for your coyote generosity and, especially, for making a difference: The template is perfect; the errors are mine. I shall always remain deeply grateful for your willingness to share your brilliant work and research as a collaborator in absentia in the making of Marshall McLuhan: Wise Guy.

To XYZs editorial director, Rhonda Bailey, mere thanks cannot begin to express my admiration and respect for your good sense and great spirit. You make the editorial process a genuine pleasure. Marshall McLuhan: Wise Guy is our labour of love.

To Peter C. Newman, Canadian National Arguranter Extraordinaire, heartfelt thanks for your generosity and support of

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