Elizabeth Anne Hartman - For the Love of Peanuts: Contemporary Artists Reimagine the Iconic Characters of Charles M. Schulz
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Publishers Weekly, Spring Announcements feature
A gorgeous, coffee-table collection that captures the energy, excitement and, of course, the love, behind Peanutss first-ever partnership and public art exhibition with seven major internationally renowned artists including Nina Chanel Abney, AVAF (Assume Vivid Astro Focus), FriendsWithYou, Mr. A (Andre Saraiva), Tomokazu Matsuyama, Rob Pruitt, and Kenny Scharf.
Launched in early 2018, the Peanuts Global Artist Collectivewhich features dozens of specially commissioned pieces by seven high-profile distinguished artistshas been an international sensation that includes major public art displays in more than seven cities around the world, as well as product and retail partnerships.
The artists selected to reinterpret the work of Charles Schulz are Nina Chanel Abney, AVAF (Assume Vivid Astro Focus), FriendsWithYou, Mr. A (Andre Saraiva), Tomokazu Matsuyama, Rob Pruitt, and Kenny Scharf.
This beautifully designed and illustrated tie-in book collects the original works by each artist as well as interviews and information on what inspired their unique and delightful renditions of our favourite Peanuts characters. It also includes behind-the-scenes imagery and rarely seen material from the Peanuts archive.
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Copyright 2019 by Peanuts Worldwide LLC
Introduction copyright 2019 Lindsey A. Schulz
Jacket design by Frances J. Soo Ping Chow
Jacket copyright 2019 by Hachette Book Group, Inc.
Hachette Book Group supports the right to free expression and the value of copyright.
The purpose of copyright is to encourage writers and artists to produce the creative works that enrich our culture.
The scanning, uploading, and distribution of this book without permission is a theft of the authors intellectual property. If you would like permission to use material from the book (other than for review purposes), please contact permissions@hbgusa.com. Thank you for your support of the authors rights.
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Image credits constitute an extension of the copyright page.
First Edition: October 2019
Black Dog & Leventhal Publishers is an imprint of Running Press, a division of Hachette Book Group. The Black Dog & Leventhal Publishers name and logo are trademarks of Hachette Book Group, Inc.
The publisher is not responsible for websites (or their content) that are not owned by the publisher.
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Print book interior design by Frances J. Soo Ping Chow
Library of Congress Control Number: 2018958663
ISBNs: 978-0-7624-6679-5 (hardcover); 978-0-7624-6767-9 (ebook)
E3-20190604-JV-NF-ORI
FIGURE 1: AVAF, New York City;
W hen I was 8 years old, I wrote a fan letter to Charles Schulz. While I could not pinpoint it then, I related to the Peanuts gang and their complex emotions. Peanuts seemed to speak to a larger truth, one that I was seeking in my everyday contemplation of the world around me. In response to my letter, Mr. Schulz sent a large print of all the Peanuts characters, signed by the artist himself.
Little did I know that later in my life would I be working with the Peanuts team and an amazing group of contemporary artists in order to celebrate and extend Charles Schulzs legacy. In November 2013 we had our first meeting to discuss the possibility of having artists collaborate with the Peanuts brand.
To me, this seemed like a natural fit: Many artists, like Christo, Kaws, Tom Everhart, and Rob Pruitt, have incorporated Snoopy, Charlie Brown, or Woodstock into their work already. Peanuts has embraced these coincidental collaborations. In the case of Christo, of whom Schulz was an admirer, Schulz used a Christo-inspired wrapped Snoopy doghouse in one of his comic strips. Twenty-five years later Christo returned the compliment by creating Wrapped Snoopy House, a life-sized doghouse on permanent display in the Charles M. Schulz Museum in Santa Rosa, California.
After our initial meeting with Peanuts, we put forth the names of more than 100 contemporary artists who we felt would be a natural fit for a collaboration with Schulzs creations. We thought of the core imagery and values of the Peanuts body of work, and chose artists who mirrored or expanded on these themes. Many of these artists were already using an animated quality and exploring a pop aesthetic. Conceptually, we selected artists who were dealing with the human condition in a humorous manner.
We finally landed on seven incredible contemporary artists, all of whom share a deep connection to Peanuts and a long-standing commitment to public art: Andr Saraiva (Mr. A), Nina Chanel Abney, AVAF, FriendsWithYou, Tomokazu Matsuyama, Rob Pruitt, and Kenny Scharf. With these seven artists, the Peanuts Global Artist Collective was launched to create public art projects and commercial collaborations.
FIGURE 2: Kenny Scharf, Mexico City;
FIGURE 3: FriendsWithYou, Mexico City;
FIGURE 4: Mr A, New York City;
FIGURE 5: Rob Pruitt, Seoul, South Korea;
FIGURE 6: Tomokazu Matsuyama Tokyo, Japan;
FIGURE 7: Nina Chanel Abney, Paris, France;
Andr Saraiva (Mr. A) used graffiti as the first way to make his mark on the world. Now an established hotelier, restaurateur, and nightlife pioneer, Saraiva has never put away his spray can. His playful character Mr. A, as he is best known, stylistically fits right in with the Peanuts characters.
Nina Chanel Abney is known for combining representation and abstraction in a saturated color palette. Her paintings capture the frenetic pace of contemporary culture in subjects as diverse as race, celebrity, religion, politics, sex, and art history. She was a natural pick for a collaboration with Peanuts.
assume vivid astro focus (AVAF) was founded by Brazilian-born artist Eli Sudbrack in 2001, and uses a vast array of media, including painting, drawing, installations, video, sculpture, neons, wallpaper, and decals. His colorful, high-energy work mirrors Schulzs humor.
FriendsWithYou is the fine art collaborative of Samuel Albert Borkson and Arturo Sandoval III, working collectively since 2002 with the sole purpose of spreading the positive message of Magic, Luck, and Friendshipan obvious continuation of Peanuts themes.
Tomokazu Matsuyamas work responds to his own bicultural experience of growing up between Japan and America by bringing together aspects of both Eastern and Western aesthetic systems. His work with Peanuts offers a new perspective on iconic images.
Rob Pruitt is an American post-conceptual artist who works primarily in painting, installation, and sculpture. He is perhaps best known for his ongoing series of pandas as well as gradient paintings. He also is known for his use of Peanuts characters in his work already, which made him an easy choice with whom to collaborate on this project.
Kenny Scharf is an American painter and installation artist who is associated with the Lowbrow movement and who was part of the East Village art scene during the 1980s. He is best known for his visually dynamic work inspired by comic books and pop culture.
After Peanuts made their selections, the first thing the artists were asked to do was to visit the Schulz Museum, and to view his active studio. While in Santa Rosa, they met Jean Schulz, Charless widow, and gained access to all of Schulzs original works, archives, and fonts. This experience helped the artists develop personal connections not just to the Peanuts brand, history, and artwork, but also to the humanity of Mr. Schulz himself.
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