Isaacson Walter - Great Innovators e-book boxed set: Steve Jobs, Benjamin Franklin, Einstein

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FROM THE AUTHOR OF THE BESTSELLING BIOGRAPHIES OF BENJAMIN FRANKLIN AND ALBERT EINSTEIN, THIS IS THE EXCLUSIVE BIOGRAPHY OF STEVE JOBS.

Based on more than forty interviews with Jobs conducted over two yearsas well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleaguesWalter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing offlimits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apples hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

Walter Isaacson , the CEO of the Aspen Institute, has been the chairman of CNN and the managing editor of Time magazine. He is the author of Einstein: His Life and Universe, Benjamin Franklin: An American Life, and Kissinger: A Biography, and is the coauthor, with Evan Thomas, of The Wise Men: Six Friends and the World They Made. He and his wife live in Washington, D.C.

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ALSO BY WALTER ISAACSON

American Sketches

Einstein: His Life and Universe

A Benjamin Franklin Reader

Benjamin Franklin: An American Life

Kissinger: A Biography

The Wise Men: Six Friends and the World They Made
(with Evan Thomas)

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First Simon & Schuster hardcover edition November 2011

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ISBN 978-1-4516-4853-9

ISBN 978-1-4516-7760-7 (ebook)

The people who are crazy enough
to think they can change
the world are the ones who do.

Apples Think Different commercial, 1997

CHAPTER ONE
Childhood: Abandoned and Chosen

CHAPTER TWO
Odd Couple: The Two Steves

CHAPTER THREE
The Dropout: Turn On, Tune In...

CHAPTER FOUR
Atari and India: Zen and the Art of Game Design

CHAPTER FIVE
The Apple I: Turn On, Boot Up, Jack In...

CHAPTER SIX
The Apple II: Dawn of a New Age

CHAPTER SEVEN
Chrisann and Lisa: He Who Is Abandoned...

CHAPTER EIGHT
Xerox and Lisa: Graphical User Interfaces

CHAPTER NINE
Going Public: A Man of Wealth and Fame

CHAPTER TEN
The Mac Is Born: You Say You Want a Revolution

CHAPTER ELEVEN
The Reality Distortion Field: Playing by His Own Set of Rules

CHAPTER TWELVE
The Design: Real Artists Simplify

CHAPTER THIRTEEN
Building the Mac: The Journey Is the Reward

CHAPTER FOURTEEN
Enter Sculley: The Pepsi Challenge

CHAPTER FIFTEEN
The Launch: A Dent in the Universe

CHAPTER SIXTEEN
Gates and Jobs: When Orbits Intersect

CHAPTER SEVENTEEN
Icarus: What Goes Up...

CHAPTER EIGHTEEN
NeXT: Prometheus Unbound

CHAPTER NINETEEN
Pixar: Technology Meets Art

CHAPTER TWENTY
A Regular Guy: Love Is Just a Four-Letter Word

CHAPTER TWENTY-ONE
Family Man: At Home with the Jobs Clan

CHAPTER TWENTY-TWO
Toy Story: Buzz and Woody to the Rescue

CHAPTER TWENTY-THREE
The Second Coming:
What Rough Beast, Its Hour Come Round at Last...

CHAPTER TWENTY-FOUR
The Restoration: The Loser Now Will Be Later to Win

CHAPTER TWENTY-FIVE
Think Different: