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| Library of Congress Cataloging in Publication Data |
Ries, Al.
Marketing warfare.
Includes index.
1. Marketing. I. Trout, Jack. II. Title.
HF5415.R544 1986 658.8 85-14957
ISBN 0-07-052730-X (HC) ISBN 0-07-052726-1 (PBK) |
| Copyright 1986 by McGraw-Hill, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a data base or retrieval system, without the prior written permission of the publisher. |
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