Kerstin Rodgers - Get Started in Food Writing
Here you can read online Kerstin Rodgers - Get Started in Food Writing full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. year: 2015, publisher: Teach Yourself, genre: Home and family. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:
Romance novel
Science fiction
Adventure
Detective
Science
History
Home and family
Prose
Art
Politics
Computer
Non-fiction
Religion
Business
Children
Humor
Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.
- Book:Get Started in Food Writing
- Author:
- Publisher:Teach Yourself
- Genre:
- Year:2015
- Rating:3 / 5
- Favourites:Add to favourites
- Your mark:
Get Started in Food Writing: summary, description and annotation
We offer to read an annotation, description, summary or preface (depends on what the author of the book "Get Started in Food Writing" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.
LEARN HOW TO WRITE BEAUTIFULLY ABOUT FOOD AND BUILD AN AUDIENCE.
Are you thinking of starting a food blog, or have you always wanted to promote and distribute your own recipes? Would you like to be the next Nigel Slater or Jay Rayner?
This is an engaging, enlightening and utterly indispensable guideto how to write about food. From sharing family recipes to starting a supper club, promoting the latest gastronomical trend or advertising your amazing diet tips, this book gives friendly, clear and readable guidance from one of the UKs most popular bloggers. It includes tips on great food photography and strategies for building your brand and securing TV appearances or regular press commissions.
Contemporary, connected and compelling, this is all you need to become a high profile food writer with your own online community and upward trajectory.
ABOUT THE SERIES
The Teach Yourself Creative Writing series helps aspiring authors tell their story. Covering a range of genres from science fiction and romantic novels, to illustrated childrens books and comedy, this series is packed with advice, exercises and tips for unlocking creativity and improving your writing. And because we know how daunting the blank page can be, we set up the Just Write online community at tyjustwrite, for budding authors and successful writers to connect and share.
Are you thinking of starting a food blog, or have you always wanted to promote and distribute your own recipes? Would you like to be the next Nigel Slater or Jay Rayner?
This is an engaging, enlightening and utterly indispensable guideto how to write about food. From sharing family recipes to starting a supper club, promoting the latest gastronomical trend or advertising your amazing diet tips, this book gives friendly, clear and readable guidance from one of the UKs most popular bloggers. It includes tips on great food photography and strategies for building your brand and securing TV appearances or regular press commissions.
Contemporary, connected and compelling, this is all you need to become a high profile food writer with your own online community and upward trajectory.
ABOUT THE SERIES
The Teach Yourself Creative Writing series helps aspiring authors tell their story. Covering a range of genres from science fiction and romantic novels, to illustrated childrens books and comedy, this series is packed with advice, exercises and tips for unlocking creativity and improving your writing. And because we know how daunting the blank page can be, we set up the Just Write online community at tyjustwrite, for budding authors and successful writers to connect and share.
Kerstin Rodgers: author's other books
Who wrote Get Started in Food Writing? Find out the surname, the name of the author of the book and a list of all author's works by series.
Kerstin Rodgers
Jason Cafarelli
Matt Armendariz
Corinna Gissemann
Nigel Slater
Kelly Senyei
Nigel Slater
Lou Manna
Get Started in Food Writing — read online for free the complete book (whole text) full work
Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "Get Started in Food Writing" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.
Light
Font size:
↓
↑
Reset
Interval:
↓
↑
Bookmark:
Make
Get Started in Food Writing
Kerstin Rodgers
Contents
About the author
Kerstin Rodgers is a chef, author, blogger and photographer. In 2008 she started her award-winning blog msmarmitelover.com under her pseudonym msmarmitelover. In 2009 she started her supper club The Underground Restaurant, which launched an underground restaurant/supper club/pop-up movement around the UK and Europe. Kerstin runs a site called Find a Supper Club (supperclubfangroup.ning.com) where people can find their local supper club.
As a photographer, she worked for the NME, record companies, Cosmopolitan, Elle, The Guardian and The Observer. She has also had exhibitions of her photography in Paris and London.
Kerstin has won awards: the Guild of Food Writers blog of the year in 2013 and the Fortnum & Mason online food writer of the year 2014. In 2011 she was named as one of Londons 1,000 most influential people by the Evening Standard.
She has written three successful cookbooks: Supper Club: Recipes and Notes from the Underground Restaurant (HarperCollins 2011), MsMarmitelovers Secret Tea Party (Square Peg, 2014) and V is for Vegan (Quadrille, 2015).
How to use this book
The text is accompanied by a variety of boxes and exercises to help you develop and hone your food writing. These are indicated by the following icons:
The Key idea box will help you focus on a core learning point.
Words of advice and inspiration from cookery writers, bloggers and others.
A short exercise to get you thinking and experimenting.
An exercise that sets you a specific writing assignment.
An exercise that asks you to revisit, reassess and/or redo a piece of work.
A Workshop a longer exercise or project.
Why write about food?
What is it about food that so many people including you, the purchaser of this book, want to write about it? Lets look around at what is happening in food.
Its the fashion!
Food is the new rockn roll. Currently we are all obsessed with food: TV seems to show nothing else but food programmes and celebrity chefs. Its so popular, youd think cooking had just been invented.
The reasons for this are multiple: while television reflects the zeitgeist, it must be admitted that food programming is cheap to make, similar to reality TV. Many of the food shows are jeopardy-based, which is TV lingo for turning cooking into a competition, a game show. Teaching people about food is no longer enough. We are encouraged to aspire to our own 15 minutes of food fame.
Its a whole other debate as to whether anybody is actually cooking more as a result of all this food programming but yes, gastronomy is all around us. In fact, there is even a new word for it, we are no longer eaters or cooks but foodies.
People who have never worked or trained as cooks or worked in restaurants soap actresses (Nadia Sawalha), TV presenters (Davina McCall), film stars (Gwyneth Paltrow, Alicia Silverstone), musicians (Cookin with Coolio), musicians kids (Mary McCartney, Daisy Lowe), models (Sophie Dahl, Lorraine Pascale, Daisy Lowe, Jasmine and Melissa Hemsley, Ella Woodward), wives (Tana Ramsay) and fashion experts (Gok Wan) are now making food programmes, writing recipe books and newspaper columns on food.
And if they are not cooking and writing about it, they are talking about how not to eat food: the diet industry is huge. (This is a large and profitable sector so dont neglect that as a possible angle for your food writing. We will go into that further in .)
So its no exaggeration to note that the last decade has been food-obsessed and it remains important to document that trend. Chefs are the new rock stars, restaurants are the places to go. My teenage daughter would rather go to a restaurant than go clubbing. As a food entrepreneur, I started night markets: farmers markets held in the evening for young people to enjoy prepared dishes, shop for gourmet and artisan food, and listen to live music. My first one, which I called Tongue in Cheek a food rave was held in my two-bedroomed apartment and in the garden. Starting after work on a Friday night: to my surprise, hundreds of young people queued for hours to get in. A very different audience to the married couples, parents and grandparents that go to farmers markets on Sunday mornings.
When I was a teenager, I dreamed of writing and photographing for the New Musical Express. I spent my income on going to gigs, buying albums and hanging out in trendy bars. I hid the fact that I was interested in food: it wasnt hip. My handwritten recipe notebooks, complete with watercolours and drawings, were something only shamefully to be admitted to. Today young women are more likely to want to start a cupcake business.
Even children are starting food blogs: for example, nine-year-old Martha Payne whose blog, neverseconds.blogspot.com, documented her Scottish school dinners as well as what kids in other countries are eating for lunch. She was so successful she won awards and got a book deal on the back of her blog. Other youngsters are entering cooking competitions such as Junior MasterChef or hoping to go to cookery school. A couple of generations ago, catering college was where academic failures ended up. One chef in Leeds told me he was always in trouble as a teenager; finally the judge gave him a choice: a young offenders institution or cooking school. He chose the latter and, after training under Marco Pierre White, now has his own restaurant.
So how did this happen in a culture where one of the worst things you can be is overweight? As a vice, gluttony crowns the top seven deadly sins chart while the other six (pride, lust and greed particularly) are positively encouraged by capitalist society.
Is our food obsession the shadow side of the desire to be thin? We are conflicted: while overeating is frowned upon in Western culture, food is for the most part plentiful and ubiquitous. Food is cheaper than it used to be. The high street is no longer full of butchers, fishmongers and bakeries but cooked food outlets. Nowadays we want the finished object, fast food, the easy meal. More people live alone, meaning that its an expensive effort to cook for yourself and almost cheaper to live on takeaways.
Food is now voyeurism, and food writing forms part of that. We eat with our eyes, almost a displacement activity. We want to read about it, see pictures, share Instagrams, tweet about our meals. In fact, a common criticism of Twitter one hears is: It is people tweeting about what they had for breakfast like thats a bad thing. Its entertainment. Its no coincidence that two of the most successful TV programmes of recent years are the globally imitated
Light
Font size:
↓
↑
Reset
Interval:
↓
↑
Bookmark:
Make
Similar books «Get Started in Food Writing»
Look at similar books to Get Started in Food Writing. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.
Jason Cafarelli
Matt Armendariz
Corinna Gissemann
Nigel Slater
Kelly Senyei
Nigel Slater
Lou Manna
Reviews about «Get Started in Food Writing»
Discussion, reviews of the book Get Started in Food Writing and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.