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Charlie White - Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog

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Book:
Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog
Author:
Charlie White / John Biggs
Publisher:
Focal Press
Genre:
Books / Home and family
Year:
2011
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3 / 5
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Bloggers Boot Camp shows you how to build a great blog from the ground up. This isnt a book about technology -- its a book about engaging millions of readers. Starting your blog is easy, but building and maintaining a popular one is hard. Blogging experts John Biggs and Charlie White (Gizmodo, Mashable and TechCrunch) share their secrets from the frontline showing you how to blog with quality and flair, find the best stories, and attract millions of readers to your blog. Blogging goes way beyond writing. Its a conversation between you and your audience. Guiding you to blogging success Bloggers Boot Camp shows you how to:

* Uncover a niche for your blog, and realize key factors about yourself that you need to know before you write a single word. * Gather the ideal tools for blogging, without spending too much or approaching it underequipped. *Discover the best ways to spread the word about your new blog. * Find the most compelling stories to write about, and get the information before anyone else does. * Transform your writing by learning the subtle art of constructing a compelling, engaging blog post. * Stimulate your readers to directly participate in the two-way conversation, perhaps the most exciting part of this new way of communicating.

* Teaches writers how to blog and bloggers how to write * Offers a simple method for writing every day and a simple formula for creating compelling content * The writers have 20,000+ posts under their belts at three of the five most powerful blogs in the world.

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Front-matter

Bloggers Boot Camp

Bloggers Boot Camp

Learning How to Build, Write, and Run a Successful Blog

Charlie White

John Biggs

Bloggers Boot Camp Learning How to Build Write and Run a Successful Blog - image 1

AMSTERDAM BOSTON HEIDELBERG LONDON NEW YORK OXFORD PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO

Focal Press is an imprint of Elsevier

225 Wyman Street, Waltham, MA 02451, USA

The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, UK

No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from the publisher. Details on how to seek permission, further information about the Publishers permissions policies and our arrangements with organizations such as the Copyright Clearance Center and the Copyright Licensing Agency, can be found at our website: www.elsevier.com/permissions.

This book and the individual contributions contained in it are protected under copyright by the Publisher (other than as may be noted herein).

Notices

Knowledge and best practice in this field are constantly changing. As new research and experience broaden our understanding, changes in research methods, professional practices, or medical treatment may become necessary.

Practitioners and researchers must always rely on their own experience and knowledge in evaluating and using any information, methods, compounds, or experiments described herein. In using such information or methods they should be mindful of their own safety and the safety of others, including parties for whom they have a professional responsibility.

To the fullest extent of the law, neither the Publisher nor the authors, contributors, or editors, assume any liability for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any methods, products, instructions, or ideas contained in the material herein.

Library of Congress Cataloging-in-Publication Data

White, Charlie, 1956-

Bloggers boot camp : learning how to build, write, and run a successful blog / Charlie White, John Biggs.

p. cm.

ISBN 978-0-240-81917-4 (pbk.)

1. Blogs. I. Biggs, John, 1975- II. Title.

TK5105.8884.W48 2011

006.752dc23

2011021831

British Library Cataloguing-in-Publication Data

A catalogue record for this book is available from the British Library

For information on all Focal Press publications visit our website at www.elsevierdirect.com

11 12 13 14 5 4 3 2 1

Printed in the United States of America

Acknowledgments

John:

Id like to thank my eternally patient family for allowing me to take on yet another project, and my indulgent writers at CrunchGear, Matt Burns, Devin Coldewey, Greg Kumparak, Nicholas Deleon, and Kyle Thibaut for putting up with my distraction. Also thanks to the TC/AOL team, Heather Harde, Michael Arrington, and all the rest. Also thanks to Sharona Jacobs of SharonaPhoto.com for her help.

Special thanks to Mayer Reich of RankAbove for his help with SEO and the bloggers I spoke with including folks from F*ckedInParkSlope, TheBikeSnobNYC, and Gizmodo. Special thanks to Joel Johnson for making me the blogger I am today.

Finally, Id like to thank all of my readers and especially JOSH, Weatherman, and bonafortune. You guys help me get up in the morning and make me want to keep doing this late into the night.

Charlie:

Id like to thank my writing partner and friend John Biggs for giving me my first break in the blogosphere, trusting me to copyedit Gizmodo when he barely knew me. Thanks to Focal Press Publisher Elinor Actipis for her enthusiasm for this project, and thanks to our editor Catharine Steers for her steady guidance and gentle revisions. And, my heartfelt appreciation goes to everyone at Mashable for their helpful support and kindness. Id especially like to thank my longtime pal and colleague Stephen Schleicher for his comprehensive counsel, and social media expert Vadim Lavrusik for his keen insight. Most importantly, Id like to thank my lovely wife Denise for her unwavering support.

Introduction

In this book, were going to teach you how to write for blogs. More specifically, youll learn how to write content geared toward online distribution.

Blogs are a new medium. Theyre powerful and deserve to be taken seriously. Your own blog and your own writing can change the world or flounder in obscurity. Its up to you.

Bloggers can make money doing what they love, but it is hard work. That said, not everyone can be a successful blogger, although we hope to give you the tools necessary to get a running start.

If youre already blogging now, well show you techniques that will help you become a better blogger and a better writer in general.

Blogging requires regular and daily effort. A blog is like a sharkit only stays alive if it keeps moving. You cant just write one blog post per week and expect people to keep returning.

There is no magic bullet for creating a successful blog, especially if your goal is not overtly commercial and is instead a desire to share your viewpoint with the world.

Were not here to help you make a million dollars a year blogging, but we want to give you the tools necessary to give you an exponentially better chance of success.

Why us? We know why blogs fail and we know why they succeedwe have extensive experience in many forms of media and feel its time to start sharing some of our expertise with other prospective bloggers.

The good news is that your barrier to entry is easy to jump over. At the very least you will need a computer with an Internet connection, ideally a fast one. Even that is not set in stone anymore, because now users of mobile devices may find that they will be able to blog from the streets of their cities as easily as they do from their desktops, snapping pictures to illustrate their stories directly from those mobile devices. There are no hard and fast rules, and as a blogger you are actually creating a new medium from scratch. Its time to change the world.

Heres the best news: You wont have to start from scratch, because weve already made the mistakes, found the successes, learned what works and what doesnt in the blogosphere.

Well show you the ropes.

But first, who are we? Well be writing this book as we, but for the introductions, allow us to write individually. First up, John Biggs:

I currently run CrunchGear, a gadgets website owned by AOL, and Charlie works for Mashable, a social media news site. I have six writers working with me and we get about 26 million pageviews a month. In the zoo that is modern pro-blogging, were a chimpanzee among gorillas, but were tough, scrappy, and we write more than forty posts a day. However, Id like to tell you how I became a blogger and what, exactly, Charlie and I are trying to teach you how to do.

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