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Antonio Cangiano - Technical Blogging: Turn Your Expertise into a Remarkable Online Presence

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Antonio Cangiano Technical Blogging: Turn Your Expertise into a Remarkable Online Presence
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Technical Blogging is the first book to specifically teach programmers, technical people, and technically-oriented entrepreneurs how to become successful bloggers. There is no magic to successful blogging; with this book youll learn the techniques to attract and keep a large audience of loyal, regular readers and leverage this popularity to achieve your goals.
Become more influential and earn extra money by blogging. Whether you want to create a popular technical blog from scratch or take your blog to the next level, this book shows you how.
Technical blogging expert Antonio Cangiano shares his extensive expertise with you, sparing no details and laying out a complete step by step road map to help you plan, create, market, monetize, and grow your own popular blog.
Antonio will guide you through all the choices you have to make in setting up a successful blog, teach you the key things you need to know to write blog posts that get read, and give you the tools to produce content regularly
Youll learn how to promote your blog, understand traffic statistics, and build a community. And once youve built it, youll learn how to benefit from it: advance your career, make money from your blog, use it to promote your products or company, and take advantage of your blog to the fullest. And when your blog takes off, Antonio will show you how to avoid the pitfalls of success.
Technical Blogging is the only guide youll need to create and maintain a successful technical blog.

Antonio Cangiano: author's other books


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Technical Blogging
Turn Your Expertise into a Remarkable Online Presence
by Antonio Cangiano
Version: P1.0 (March 2012)
Copyright 2012 The Pragmatic Programmers, LLC. This book is licensed tothe individual who purchased it. We don't copy-protect itbecause that would limit your ability to use it for yourown purposes. Please don't break this trustyou can use this across all of your devices but please do not share this copywith other members of your team, with friends, or via file sharing services. Thanks.
Dave & Andy.

Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and The Pragmatic Programmers, LLC was aware of a trademark claim, the designations have been printed in initial capital letters or in all capitals. The Pragmatic Starter Kit, The Pragmatic Programmer, Pragmatic Programming, Pragmatic Bookshelf and the linking g device are trademarks of The Pragmatic Programmers, LLC.

Every precaution was taken in the preparation of this book. However, the publisher assumes no responsibility for errors or omissions, or for damages that may result from the use of information (including program listings) contained herein.

Our Pragmatic courses, workshops, and other products can help you and your team create better software and have more fun. For more information, as well as the latest Pragmatic titles, please visit us at http://pragprog.com.

To my wife, Jessica, for making everything possible.And to my parents-in-law, Lynn and Rick, for always being there.

Table of Contents
  • Beyond Blogging:
    Your Strategy for Social Media
Copyright 2012, The Pragmatic Bookshelf.
What readers are saying about Technical Blogging

Im in absolute awe at this amazing book, which goes above and beyond the best advice Ive ever heard on the subject. I wish I had read this two years ago, as I had to learn this the hard way. This book has got me inspired to get back to writing more.

Derek Sivers
Founder, CD Baby

Antonio covers everything from the philosophy of what makes good blog content to the nitty-gritty of what software plugins to use and the best time of day to publish articles. Every few pages, I added another item to my to-do list to improve my blog.

Andy Lester
Author, Land the Tech Job You Love

Practical, to the point, and overflowing with handy advice and knowledge about blogging for technical folkswhether to make money, build a career, or just for fun.

Peter Cooper
Editor-in-Chief, Ruby Inside

Straightforward, informative, and practical, Technical Blogging does a great job of making sense of many of the key aspects of blogging in a fun, easy-to-digest manner. I highly recommend it!

Satish Talim
Founder, RubyLearning

Antonios book concisely summarizes the lessons I wish I knew when starting out. If you value your time, read this book.

Kalid Azad
Software developer and founder, BetterExplained.com

I felt as if Antonio were my own private consultant helping me every step of the way, updating and crafting my blogs for maximum value. I will be reading and rereading this book every few months to make sure I havent missed anything. If you blog, read this book. If youre considering blogging, read this book. Do not let a day go by without reading this book.

Johanna Rothman
Author, Manage Your Project Portfolio: Increase Your Capacity and Finish More Projects

Ive been blogging for about six years now and have read much on the Internet, as well as one book about the subject. I really thought I knew just about everything I needed to know until I read Antonios book! The guidance he provides in this book goes well beyond the standard advice. I truly appreciate the years of experience that he brings to this book and can see how using his advice will substantially increase the quality and interest in any blog by any blogger, regardless of experience.

Susan Visser
Avid blogger and publishing program manager, IBM

Excellent book. Too bad competition from high-quality blogs will substantially increase as soon as this book hits the stores.

Ludovico Magnocavallo
Co-founder, Blogo.it, the leading nanopublishing network

Acknowledgments

It is customary for authors to thank everyone who has even remotely touched their book and offer platitudes about the invaluable contribution these people have made.

In the case of this book, there is no false modesty. I genuinely have to thank a great many folk who have helped make it possible. The volume of feedback I received shaped the book and made it far more useful than it would have been otherwise.

I want to start by thanking my unofficial editor, my beautiful wife, Jessica. She put in countless hours helping me refine my message and provided me with endless support and patience as I worked on each chapter. Without her, this book would be a lot less clear.

I must thank the whole team at the Pragmatic Bookshelf, in particular my editor, Mike Swaine, for his insightful suggestions and for demanding nothing but the utmost quality from me throughout the writing of this book; my publishers, Andy Hunt and Dave Thomas, for believing in this project from the very beginning; my managing editor, Susannah Pfalzer, for providing important advice on the development of the book from its earliest stages onward; my production manager, Janet Furlow, for ensuring the book would end up in your hands as a polished product; and last but not least, David Kelly, for withstanding my incessant search for the perfect cover.

I was privileged to have a team of world class technical reviewers who cannot be thanked enough for their contributions. The impressive list includes Andy Lester, Brian Hogan, Dan Wohlbruck, Derek Sivers, Giles Bowkett, Gregg Pollack, Ian Dees, Ilya Grigorik, Jeff Langr, Johanna Rothman, John C. Dvorak, Kent Beck, Lukas Mathis, Patrick McKenzie, Peter Cooper, Satish Talim, Scott Mace, Sebastian Marshall, Steve Yegge, Susan Visser, and Thom Hogan.

My list of informal reviewers, a small group of friends and colleagues who read early drafts, must also be thanked for their feedback and support. In particular, I wish to thank Bradley Steinfeld, Davide Varvello, Henrique Zambon, Kalid Azad, Laurent Sansonetti, Leon Katsnelson, Ludovico Magnocavallo, Marco Beri, Marius Butuc, Ninh Bui, Piergiuliano Bossi, and Rav Ahuja.

Finally, Id like to thank the customers who purchased the beta version of this book. Their detailed feedback, suggestions, encouraging words, and early success (having put the advice in this book into practice) motivated me to keep going until the book was ready for its official unveiling as a finished product.

For allowing me to create a relentlessly useful book Im proud to put my name on, all these people have my sincere respect and gratitude.

Copyright 2012, The Pragmatic Bookshelf.

Introduction

The reports of my death are greatly
exaggerated.

Mark Twain

You may not know it yet, but blogging has the potential to change your life.

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