Amy Lupold Bair - Blogging For Dummies

Blogging For Dummies, 7th Edition

Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

Copyright 2019 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions .

Trademarks: Wiley, For Dummies, the Dummies Man logo, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc., and may not be used without written permission. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc., is not associated with any product or vendor mentioned in this book.

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ.

For general information on our other products and services, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002. For technical support, please visit https://hub.wiley.com/community/support/dummies .

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com . For more information about Wiley products, visit www.wiley.com .

Library of Congress Control Number: 2019945515

ISBN 978-1-119-58805-4 (pbk); ISBN 978-1-119-58810-8 (ebk); ISBN 978-1-119-58808-5 (ebk)

1. Chapter 5
2. Chapter 10

1. Chapter 1
2. Chapter 2
3. Chapter 3
4. Chapter 4
5. Chapter 5
6. Chapter 6
7. Chapter 7
8. Chapter 8
9. Chapter 9
10. Chapter 10
11. Chapter 12
12. Chapter 13
13. Chapter 14
14. Chapter 15
15. Chapter 16
16. Chapter 17
17. Chapter 18
18. Chapter 19
19. Chapter 20
20. Chapter 21
21. Chapter 22

Allow me to be the first to welcome you to the blogosphere, an exciting and energetic space online that people are using to share their lives, build communities, and create personal brand platforms. Blogging For Dummies, 7th Edition, is designed to help you through the process of starting a blog quickly, and it gives you the tools you need to make the most of your experience in the blogosphere. The entire book is updated and includes the very latest in blogging tips and tricks. Prepare to join the world of blogging!

This book is designed to be useful for all kinds of bloggers, whether you're the CEO of a major corporation or a hobbyist with a passion for communicating. I focus on what makes a blog work and how a blog can work for you. Also, I realize that not everyone has the technical skills necessary to start a blog, so I provide options for all levels of experience.

This book is useful to you whether you're interested in learning more about blogging or becoming a blogger yourself. I cover everything from technology to social media, so you can go forward knowing you have a resource that covers every aspect of this exciting medium.

Whether you're building a blog as a rank beginner or redesigning an existing blog to make it better, you can find everything you need in these pages. The fact that you're holding this book likely means you have some ideas about starting a blog and I want to get you started right away!

The first part of the book gets you blogging quickly and safely. , you will already be selecting your very own blogging platform.

However, you don't have to memorize this book or even read it in order. Feel free to skip straight to the chapter with the information you need and come back to the beginning later. Each chapter is designed to give you easy answers and guidance, accompanied by step-by-step instructions for specific tasks.

I include sidebars that give you more information, but you don't need to read those sidebars if you're short on time. A Technical Stuff icon also indicates helpful extras that you can come back to when you have more time.

Whether youre blogging from your smartphone or from your home computer, screens are an important aspect of blogging. For this reason, youll see screenshots throughout this book to help you visualize each next step you should take. These screenshots will even provide you with examples of existing blogs to inspire you!

URLs (web addresses) or email addresses in text look like this: www.resourcefulmommy.com . Sometimes, however, I use the full URL, like this: http://traction.tractionsoftware.com/traction because the URL is unusual or lacks the www prefix.

Most web browsers today don't require the introductory http:// or even the www prefix for web addresses, though, so you don't have to type them in.

If you can write an email, you can write a blog. Have confidence in yourself and realize that blogs are an informal medium that forgives mistakes unless you try to hide them. In keeping with the philosophy behind the For Dummies series, this book is an easy-to-use guide designed for readers with a wide range of experience. Being interested in blogs is all that I expect from you.

If you're new to blogs, this book gets you started and walks you step by step through all the skills and elements you need to create a successful web log. If you've been reading and using blogs for some time now, this book is an ideal reference that can help you ensure that you're doing the best job possible with any blog that you start or manage.