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Gunelius - Blogging All-in-One For Dummies

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Gunelius Blogging All-in-One For Dummies
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Joining the blogosphere -- Niche blogging -- Corporate and business blogging -- Choosing a blogging application -- Blogging tools -- Promoting and growing your blog -- Making money from your blog -- Microblogging with Twitter.

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Blogging ALL-IN-ONE For Dummies2ND EDITION by Susan Gunelius Co-Author of - photo 1

Blogging ALL-IN-ONE For Dummies2ND EDITION

by Susan Gunelius

Co-Author of Content Marketing For Dummies

Blogging All-in-One For Dummies 2nd Edition Published by John Wiley Sons - photo 2

Blogging All-in-One For Dummies , 2nd Edition

Published by John Wiley & Sons, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com

Copyright 2012 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions .

Trademarks: Wiley, the Wiley logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.

Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read. FULFILLMENT OF EACH COUPON OFFER IS THE SOLE RESPONSIBILITY OF THE OFFEROR.

For general information on our other products and services, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

For technical support, please visit www.wiley.com/techsupport .

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com . For more information about Wiley products, visit www.wiley.com .

Library of Congress Control Number: Is available from the Publisher.

ISBN 978-1-118-29944-9 (pbk); ISBN 978-1-118-33190-3 (ebk); ISBN 978-1-118-33413-3 (ebk); ISBN 978-1-118-39903-3 (ebk)

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2

About the Author

Susan Gunelius is the president and CEO of KeySplash Creative, Inc. ( www.keysplashcreative.com ), a marketing communications company. Throughout her 20-year marketing career, she has worked with large and small companies around the world, including AT&T, HSBC, Citibank, Cox Communications, and many more.

She has authored numerous marketing-related books, including the popular Content Marketing For Dummies (Wiley, 2010), 30-Minute Social Media Marketing (McGraw-Hill, 2010), and Kick-ass Copywriting in 10 Easy Steps (Entrepreneur Press, 2008). You can find a complete list of books authored by Susan Gunelius at www.amazon.com/author/susangunelius .

Susan is a featured marketing columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on a wide variety of websites, including BusinessWeek.com, MSNBC.com, WashingtonPost.com, and more.

She is frequently interviewed about marketing topics for online, print, radio, and television media organizations, and she speaks about marketing, branding, and social media at events around the world ( www.susan gunelius.com ).

Susan also owns Women on Business, a leading blog for women in business at www.womenonbusiness.com , which received the 2011 Stevie Award for Women in Business in the Best Blog category and has been named to numerous top-website lists for businesswomen by Forbes, Little Pink Book, and others.

You can connect with Susan online:

Picture 3Twitter: http://twitter.com/susangunelius

Picture 4Facebook Profile: www.facebook.com/susangunelius

Picture 5Facebook Page: www.facebook.com/keysplashcreative

Picture 6LinkedIn: www.linkedin.com/in/susangunelius

Picture 7Google+: https://plus.google.com/107478593543631183090

Picture 8Pinterest: http://pinterest.com/susangunelius

Dedication

For my husband, Scott, who always encourages and supports me no matter what.

Authors Acknowledgments

Thank you to Scott, Brynn, Daniel, and Ryan for going on this crazy writing ride with me.

Thank you to Mom and Dad for giving me the ability to take this crazy ride.

Thank you to Bob Diforio for making sure I dont fall off this crazy ride.

Thank you to Amy Fandrei, Brian Walls, and everyone else at Wiley who let me return to this crazy ride again and again.

Its definitely a ride I wouldnt want to miss!

Picture 9

Publishers Acknowledgments

Were proud of this book; please send us your comments at http://dummies.custhelp.com . For other comments, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

Some of the people who helped bring this book to market include the following:

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