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Zeller - Your first year in real estate : making the transition from total novice to successful professional

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    Your first year in real estate : making the transition from total novice to successful professional
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Your first year in real estate : making the transition from total novice to successful professional: summary, description and annotation

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Classic Insight into Building a Fabulous Career in Real Estate Welcome to the world of real estate sales! Now, you control your destiny. A career in real estate offers endless opportunities, the freedom of flexible hours, and the potential to earn fabulous amounts of money. But to reach your goals you need to be prepared. Before you dive in, you must learn everything you can and discover the edge that will take you to the top. Inside, experienced and top-notch real estate professional Dirk Zeller presents the secrets to success that will allow you to excel from day one. Full of practical answers and step-by-step solutions to the fields most common obstacles and challenges, Your First Year in Real Estate will help you build a solid foundation for a lifetime of real estate success. Be a real estate champion from day one by knowing how to: Select the right company and get off to the right start Develop valubable mentor and client relationships Master your sales skills Achieve the financial results you desire Setand reachimportant career goals Dirk Zellers approach is brilliant! He gives the best basic marketing techniques to his students. I applaud this book. Bonnie S. Mays, vice president, Reality World America, and executive director, Reality World Academy Follow the advice in this book and you will join the growing list of real estate professionals who call Dirk Zeller their mentor! Rick DeLuca, nationally recognized real estate speaker From the Trade Paperback edition. Read more...
Abstract: Classic Insight into Building a Fabulous Career in Real Estate Welcome to the world of real estate sales! Now, you control your destiny. A career in real estate offers endless opportunities, the freedom of flexible hours, and the potential to earn fabulous amounts of money. But to reach your goals you need to be prepared. Before you dive in, you must learn everything you can and discover the edge that will take you to the top. Inside, experienced and top-notch real estate professional Dirk Zeller presents the secrets to success that will allow you to excel from day one. Full of practical answers and step-by-step solutions to the fields most common obstacles and challenges, Your First Year in Real Estate will help you build a solid foundation for a lifetime of real estate success. Be a real estate champion from day one by knowing how to: Select the right company and get off to the right start Develop valubable mentor and client relationships Master your sales skills Achieve the financial results you desire Setand reachimportant career goals Dirk Zellers approach is brilliant! He gives the best basic marketing techniques to his students. I applaud this book. Bonnie S. Mays, vice president, Reality World America, and executive director, Reality World Academy Follow the advice in this book and you will join the growing list of real estate professionals who call Dirk Zeller their mentor! Rick DeLuca, nationally recognized real estate speaker From the Trade Paperback edition

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Available from YOUR FIRST YEAR Series Your First Year As an Elementary - photo 1
Available from YOUR FIRST YEAR Series Your First Year As an Elementary - photo 2

Available from
YOUR FIRST YEAR Series:

Your First Year As an Elementary School Teacher

Your First Year As a High School Teacher

Your First Year As a Nurse

Your First Year in Real Estate

Your First Year in Sales

To all our Real Estate Champion coaching clients, who have implemented many of the techniques, skills, and tools contained within this book and have transformed their businesses and lives. I am grateful for the honor of having a front row seat in your lives. There is no greater joy for me in life than to watch the results you all are achieving.

ContentsChapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 - photo 3

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Chapter 8 Mastering Your Sales Skills, Part I: Prospecting,
Expired Listings, and For Sale By Owners

Chapter 9 Mastering Your Sales Skills, Part II:
Leads and Effective Listing Presentations

Chapter 10

Chapter 11

Chapter 12

Appendix I State Realtor Associations

Appendix II

AcknowledgmentsT here are so many people who have impacted my life that it would be impossible - photo 4

T here are so many people who have impacted my life that it would be impossible to thank them all. Each of us receives the blessings that people pour into our lives. In my 39 years I have been blessed beyond measure.

Certainly, the most important of all is my wife, Joan, without whose constant encouragement and support my real estate career would not have reached the heights that it has. Without her, this book you are reading also would not exist. Her advice and wise counsel throughout my real estate career and now, in my speaking, writing, and coaching career, has been truly heaven-sent. She has been instrumental in the building of Real Estate Champions.

To the team at Real Estate Champions. No one could ask for better people to work with. In building a company you need to surround yourself with the best. From the coaches to the administrative staff we have done that.

Special thanks must be given to Abbott Lawrence, the president of Real Estate Champions. Thank you for many years of guidance and wise counsel. Also, for your careful eye when editing and proofreading my work. You have been blessing me with your insight for most of my life. A better friend no one could find.

To Julie Porfirio, the rock at Real Estate Champions. Your endless hours compiling, typing, and creating produced this end result. Without your organizational skills we would not have the global impact for the real estate community that we do.

Lastly, to my parents, Norm and Becky Zeller. What an honor to be your son. You both have taught me so much. Without your gifts of hard work, passion for learning, persistence, and commitment, I would not be fulfilling my true purpose in life. Thank you for going the extra mile as parents to instill them in me, when it would have been easier not too.

IntroductionT he real estate field is one of the most exciting career choices you can - photo 5

T he real estate field is one of the most exciting career choices you can consider. Millions of people have considered entering the real estate field, comparing themselves and their abilities to real estate agents they know. Family members and friends tell them, You should sell real estate! They often view what Realtors do as easy money. You may be thinking the same thing most people do about Realtors. My first response to those thoughts is that what you perceive from the outside looking in may not be the whole truth about the profession. What many people deem to be easy can often be truly difficult when viewed up close.

According to the National Association of Realtors, the median income for all Realtors is $43,500. The median income for brokers or broker associates is $63,100. This clearly shows that the more educated you are in real estate skills and techniques, the more income that you make. Your goal should be to educate yourself regularly so you can increase your income. The National Association of Realtors is the largest professional association, representing nearly 730,000 members involved in all aspects of the real estate industry. They are regularly evaluating the profile of their members in demographic, economic, and professional characteristics. As a new agent, you must be prepared to work hard and diligently to achieve success.

My desire is not to paint a bleak picture, just an accurate one. The truth is that with the right steps, desire, and determination, you can earn two, three, or even four times the median income in your first year. I have one absolute belief. That belief is, If I can do it, so can you. My journey into real estate started in the summer of 1990 when I had just moved back to Portland, Oregon. I had closed my event promotion business in Denver and was searching for my next career.

I was truly at a crossroads in my professional life. I was 28 years old and had little to show for the six years I had worked after college. The selection of my career was of paramount importance this time.

My desire for a career that enabled me to control the income, the time invested and, ultimately, the outcome was enormous. I truly wanted the fruits of my labors to be immense. I wanted the reward for my hard work to come to me, not someone else. Maybe you are feeling that way right now.

I was frustrated and discouraged that my last six years of work had not produced more wealth. This was not how I had imagined myself at 28 years old. People often enter real estate sales from similar circumstances. They try many other job options and careers and finally find their way into real estate sales. They blossom in the flexibility of hours. They embrace the opportunity to earn any amount of money they desire. They want to build a business that allows them to continually increase their income by 20 percent, 30 percent, or even 50 percent annually. Those were all the things I wanted as well.

There is nothing more exciting than starting a new venture. The new venture of real estate sales unfolded in December of 1990. I recall that I struggled starting out as most agents do. You, like me, will have that lost feeling many times early in your career, the Why am I doing this? Is it really worth it? feeling. Those feelings can be compounded when the income doesn't come as fast as the bills and when there is a lot of month at the end of the money.

One of the challenges in real estate is learning to budget your money. Especially early in one's career there can be a long span of time between commission checks. You have to avoid the temptation to spend it all. To hold some of the money back in savings is a skill that needs to be learned.

For many people it will also be the first time they are responsible for their own taxes. For years we work as an employee and now we are entering the independent contractor world in real estate. We must learn to save a portion of each commission check to pay the taxes on the earnings. I, like most agents, learned that lesson the hard way. My first year in the business I didn't save the money for my taxes. When tax time came around I needed to sell a few houses just to pay the tax bill. Fortunately I had to be taught that lesson only once. There are many agents who replay that song year after year after year.

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