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Chris Wilson - The Myth of Santa Fe: Creating a Modern Regional Tradition

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A wave of publicity during the 1980s projected Santa Fe to the world as an exotic tourist destinationAmericas own Tahiti in the desert. The Myth of Santa Fe goes behind the romantic adobe facades and mass marketing stereotypes to tell the fascinating but little known story of how the citys alluring image was quite consciously created early in this century, primarily by Anglo-American newcomers. By investigating the citys trademark architectural style, public ceremonies, the historic preservation movement, and cultural traditions, Wilson unravels the complex interactions of ethnic identity and tourist image-making. Santa Fes is a distinctly modern success storythe story of a community that transformed itself from a declining provincial capital of 5,000 in 1912 into an internationally recognized tourist destination. But it is also a cautionary tale about the commodification of Native American and Hispanic cultures, and the social displacement and ethnic animosities that can accompany a tourist boom.

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title The Myth of Santa Fe Creating a Modern Regional Tradition - photo 1

title:The Myth of Santa Fe : Creating a Modern Regional Tradition
author:Wilson, Chris.
publisher:University of New Mexico
isbn10 | asin:0826317464
print isbn13:9780826317469
ebook isbn13:9780585367378
language:English
subjectSanta Fe (N.M.)--Civilization--20th century, Regionalism--New Mexico--Santa Fe--History--20th century, Ethnicity--New Mexico--Santa Fe--History--20th century, Tourism--New Mexico--Santa Fe--History--20th century.
publication date:1997
lcc:F804.S25W55 1997eb
ddc:978.9/5605
subject:Santa Fe (N.M.)--Civilization--20th century, Regionalism--New Mexico--Santa Fe--History--20th century, Ethnicity--New Mexico--Santa Fe--History--20th century, Tourism--New Mexico--Santa Fe--History--20th century.
Page iii
The Myth of Santa Fe
Creating a Modern Regional Tradition
Chris Wilson
Page iv Copyright 1997 by Chris Wilson All rights reserved Third - photo 2
Page iv
Copyright 1997 by Chris Wilson. All rights reserved.
Third paperbound printing, 1999
Library of Congress Cataloging-in-Publication Data
Wilson, Chris, 1951
The myth of Santa Fe : creating a modern regional tradition / Chris Wilson. 1st ed.
p. cm.
Includes index.
1. Santa Fe (N.M)Civilization20th century. 2. RegionalismNew MexicoSanta
FeHistory20th century. 3. EthnicityNew MexicoSanta FeHistory20th century. 4. Tourist
tradeNew MexicoSanta FeHistory20th century. I. Title.
F804.S25W55 1996
978.9'5605dc20 95-50222
CIP
Design: Mary Shapiro
The author wishes to thank the following publishers and publications for the opportunity to air some of this material previously, and to adapt portions of those articles for publication here:
"The Spanish Pueblo Revival Defined, 19041921," New Mexico Studies in the Fine Arts, 7, 1982 by Regents of the University of New Mexico.
"Regionalism Redefined: The Impact of Modernism in New Mexico," MASS (Journal of the School of Architecture, University of New Mexico, 1, 1983 by Regents of the University of New Mexico.
"Santa Fe Architecture: The Lost Art of Picturesque Composition," Artspace, 10, no. 3, 1986 by Artspace, Inc.
"New Mexico Architecture in the Tradition of Romantic Reaction," Artspace, 13, no. 1, 1988 by Artspace, Inc.
"New Mexico in the Tradition of Romantic Reaction," in Nicholas C. Markovich, Wolgang F.E. Preiser, and Fred G. Strum eds., Pueblo Style and Regional Architecture, (New York: Van Nostrand Reinhold), 1990 by Van Nostrand Reinhold.
Page v
CONTENTS
Acknowledgments
vi
Introduction: Some Paradoxes of Modern Cultural Identity
2
Part One: Santa Fe before It Became a Style
13
1. Spanish and Pueblo Santa Fe
20
2. Into the American Melting Pot, 1846 to 1912
46
3. The Reluctant Tourist Town
80
Interlude: Adobe Camouflage
97
Part Two: Modern Santa Fe
105
4. Romantic Regional Architecture, 1905 to 1930
110
5. Mexicano, Spanish-American: Chicano, Hispanic
146
Interlude: Coyote Consciousness
169
6. From Fiesta to Fourth of July
181
7. Restoration Is the Most Total Destruction
232
8. Modern Regional Architecture, 1930 to 1992
274
Conclusion: A Myth Worth Believing
311
Appendix: Tables of Population and Economics
330
Notes
332
Illustration Credits
387
Suggested Reading
394
Index
398

Page vi
ACKNOWLEDGMENTS
As a resident of Albuquerque, my relation to Santa Fe is suspect from opposite points of view. For some National Endowment for the Humanities fellowship reviewers, research on the region in which one lives automatically raises the suspicion that one is a provincial partisan. Conversely, for certain cultivated Santa Feans, I have the impression, that residence in my sprawling, vulgar Sunbelt metropolis sixty-five miles to the southwest raises serious doubts about one's sensibilities and ability to say anything useful about their beloved city. While my affections for Santa Fe, its people and rich community life are deep, the perspective from Albuquerque has allowed me to cast a critical (and I hope constructive) eye on some of the city's traditions and pretensions. I do know that my work has benefitted equally from the support and encouragement of people from those opposite directionsfrom scholars scattered across the country, as well as from residents of the city. My heartfelt thanks go to these diverse individuals who helped me along the way.
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