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Elmo Ellis - Opportunities in Broadcasting Careers

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The most comprehensive career book series available, Opportunities in . . . explores a vast range of professions. Each book offers: The latest information on a field of interest Training and education requirements for each career Salary statistics for different positions within each field Up-to-date professional and Internet resources And much more

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title Opportunities in Broadcasting Careers VGM Opportunities Series - photo 1

title:Opportunities in Broadcasting Careers VGM Opportunities Series
author:Ellis, Elmo Israel.
publisher:NTC Contemporary
isbn10 | asin:0844264679
print isbn13:9780844264677
ebook isbn13:9780071392754
language:English
subjectBroadcasting--Vocational guidance.
publication date:1999
lcc:HE8689.6.E43 1999eb
ddc:384.54/023/73
subject:Broadcasting--Vocational guidance.
Page i
VGM Opportunities Series
Opportunities In Broadcasting Careers
Elmo I. Ellis
Foreword by
E. Culpepper Clark
Dean, College of Communication and Information Sciences
The University of Alabama
Opportunities in Broadcasting Careers - image 2
VGM Career Horizons
NTC/Contemporary Publishing Group
Page ii
Library of Congress Cataloging-in-Publication Data
Ellis, Elmo Israel.
Opportunities in broadcasting careers / Elmo Ellis. Rev. ed.
p. cm. (VGM opportunities series)
Rev. ed. of: Opportunities in broadcasting. 1981.
Includes bibliographical references (p. ).
ISBN 0-8442-6467-9. ISBN 0-8442-6468-7 (pbk.)
1. BroadcastingVocational guidance. I. Ellis, Elmo Israel.
Opportunities in broadcasting. II. Title. III. Series.
HE8689.6.E43 1998
384.54'023'73dc21Picture 3Picture 4Picture 598-17619
Picture 6Picture 7Picture 8Picture 9Picture 10CIP
Cover photo credits:
Top left, courtesy WBEZ 91.5 FM, Chicago (photograph of Gretchen Helfrich by Michael Lipman); top right, courtesy Elmhurst College, Elmhurst, Illinois; bottom left, courtesy WBEZ 91.5 FM, Chicago (photograph of reporter Jody Becker, left, and audio supervisor Mary Gaffney, right, by Michael Lipman); bottom right, courtesy the Medill School of Journalism, Northwestern University.
Published by VGM Career Horizons
A division of NTC/Contemporary Publishing Group, Inc.
4255 West Touhy Avenue, Lincolnwood (Chicago), Illinois 60646-1975 U.S.A.
Copyright 1999 by NTC/Contemporary Publishing Group, Inc.
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of NTC/ Contemporary Publishing Group, Inc.
Printed in the United States of America
International Standard Book Number: 0-8442-6467-9 (cloth)
Picture 11Picture 12Picture 13Picture 14Picture 150-8442-6468-7 (paper)
18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1
Page iii
Contents
About the Author
vi
Foreword
viii
Acknowledgments
x
1. The New World of Broadcastingb
Picture 16
The communication challenge. The big broadcasting picture. New media era. Electronic narrowcasting. Importance of computer skills. Opportunity and responsibility.
1
2. Overview of Electronic Communication
Picture 17
The birth of broadcasting. Radio growth and regulation. The Communications Act of 1934. AM broadcasting. FM radio. Stereo broadcasting. Development of television. The Telecommunications Act of 1996. Commercial broadcasting in the United States. Electronic media convergence. You and digital technology.
7
3. Broadcasting and Narrowcasting in the United States and Canada
Picture 18
The broadcasting job market. Television in America. Radio resurgence. U.S. cable TV. DBS. Interactive narrowcasting. ISDN. Public broadcasting. Licensed low-power narrowcasting. Unlicensed low-power narrowcasting. Electronic media in Canada. Job hunting in Canada.
17

Page iv
4. You and Electronic Media
Picture 19
Weighing your media options. Ask the professor. Valuable communication qualities. Job satisfaction. Giving the public what it wants. Electronic media career test.
34
5. Preparing for a Career in Electronic Media
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