Gloria Gilbert Mayer - Goldilocks on Management: 27 Revisionist Fairy Tales for Serious Managers

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title	:	Goldilocks On Management : 27 Revisionist Fairy Tales for Serious Managers
author	:	Mayer, Gloria G.; Mayer, Thomas R.
publisher	:	AMACOM Books
isbn10 | asin	:	0814404812
print isbn13	:	9780814404812
ebook isbn13	:	9780585054827
language	:	English
subject	Management, Fairy tales.
publication date	:	1999
lcc	:	HD31.M347 1999eb
ddc	:	658
subject	:	Management, Fairy tales.

Page iii Goldilocks on Management 27 Revisionist Fairy Tales for Serious Managers Gloria Gilbert Mayer & Thomas Mayer Illustrations by Michael Zaharuk AMACOM American Management Association New York Atlanta Boston Chicago Kansas City San Francisco Washington, D.C. Brussels Mexico City Tokyo Toronto

Page iv Special discounts on bulk quantities of AMACOM books are available to corporations, professional associates, and other organizations. For details, contact Special Sales Department, AMACOM, an imprint of AMA Publications, a division of American Management Association. 1601 Broadway, New York, NY 10019. Tel.: 212-903-8316 Fax: 212-903-8083 This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Mayer, Gloria G. Goldilocks on management: 27 revisionist fairy tales for serious managers / Gloria Gilbert Mayer and Thomas Mayer. p. cm. Includes index ISBN 0-8144-0481-2 1. Management. 2. Fairy Tales. I. Mayer, Thomas R. II. Title. HD31.M347 1999 658-dc2199-31250 CIP 1999 Gloria Gilbert Mayer and Thomas Mayer. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, an imprint of AMA Publications, a division of American Management Association, 1601 Broadway, New York, NY 10019. Printing number 10 9 8 7 6 5 4 3 2 1

Page v Contents Introduction ix 1. Goldilocks and the Three Bears 3 Basic Lesson: Sales and negotiation strategies must be carefully planned and implemented to be effective. 2. Jack and the Beanstalk 15 Basic Lesson: Innovative solutions result from "outside the box" thinking. 3. Little Red Riding Hood 21 Basic Lesson: Competitors will take advantage of inexperience. 4. The Three Little Pigs 29 Basic Lesson: Optimal results arise from careful contingency planning. 5. Rumpelstiltskin 35 Basic Lesson: Unrealistic performance expectations result in inappropriate behaviors. 6. The Emperor's New Clothes 43 Basic Lesson: Individuals without a vested interest are the only reliable sources of accurate information. 7. The Little Match Girl 51 Basic Lesson: Inadequate business planning results in business failure.

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