Julia McCoy - So You Think You Can Write?: The Definitive Guide to Successful Online Writing

Praise for So You Think You Can Write?

So You Think You Can Write? by Julia McCoy is full of easy-to-understand, actionable steps to improve your writing. I found the search engine optimization (SEO) tips particularly helpful and cannot wait to start using them on my website! Its a must-have desk reference!

Lisa Kimrey, RN, BSN, MBA
Professional Consultant and Writer at My Life Nurse, LLC

www.mylifenurse.com

Julia went from working at McDonalds to building a multi-million dollar copywriting agency off a $75 investment and the sweat of her own browbefore the age of 25. If youre serious about a career in online copywriting, you need this book.

Jeff Deutsch
VP of Marketing at Ptengine

CRO/UX/SEO and Contributor to Inbound.org , HubSpot

So You Think You Can Write? is an absolute must-read book for anyone in the online writing space. Julias book literally covers everything, from how online content is taking over the marketing world, to the role of SEO in online content; creating different types of online content to increase engagement; and the most important thing for online writers, which is how to get started making money and marketing yourself as a copywriter. Do yourself a favor and take the time to read this book, it will pay you dividends for years to come.

Brandon Schaefer
Brand Strategist, Growth Hacker, CEO at MyVirtualSalesForce.com

As a small business owner who depends on promoting my company through writing on the internet, Ive been overwhelmed by what I should do and how to do it. Julia McCoy has written just the book Ive needed to focus my effortsand its working. Although this book isnt aimed solely at the small business owner, I feel it should be on every owners shelf.

Clinton Keith

Video Game Developer, Certified Scrum Trainer and Agile Coach

Author, Agile Game Development with Scrum

Owner of Clinton Keith Consulting

Julia shows in her book exactly how to be an expert in online writing by breaking down the complexity of it into easy-to-understand steps. The SEO part, which can be overwhelming for writers or small business owners, is explained in a non-technical way. Julias book gives a clear overview of the most important aspects of SEO in relation to online writing. I will be using this book as guidance when outsourcing content writing. This will promote the end goal of high-quality, next-level content.

Daniel Lacroix

Physical Therapist, Owner of Lumbago Solution

www.lumbagosolution.com

After being in the digital space for over 15 years, I wish I could have had this book when I started. It is an invaluable resource. What took me literally thousands of hours to learn and apply correctly, Julia has summed up in less than 200 pages. A must-have blueprint for all businesses that want to generate online leads the right way through content marketing.

Shane Barker

Digital Strategist, Business Consultant

#1 Ranked Social Media Influencer & Consultant

Contributor to SEMrush.com , MarketingProfs.com

www.shanebarker.com

Julia offers clear insights into the world of digital content and writing for the online audience (both humans and search engines). Her information is actionable and her tips on working with keywords and SEO are spot on. Julia has a solid understanding of writing in the digital age and shares her knowledge throughout the book.

Tamara Budz

Founder, Marketing Strategist at Silver Shade Group

www.silvershadegroup.com

Over the past 5 years, Ive seen content marketing change from being an opportunity to becoming an obligation for businesses small and large. Hence, the ever-increasing need for marketers offering great content. But what makes great content? As an engineer and entrepreneur who loves content but wasnt trained to write, Ive never ceased to be intrigued by this question. And if theres one thing I learned from running a software platform that helped millions of users publish tens of millions of pieces of content online: while creating amazing content is not an exact science, there are rules. A natural-born writer who excels at making things accessible and practical, Julia does an awesome job in this book at articulating what it takes to create content your targeted audience will love. Something any web writer can and should learn.

Guillaume Decugis

Entrepreneur, Co-Founder & CEO at Scoop.it

So You Think You Can Write? is packed with the lessons Julia has picked up over many years as a successful writer. Drawing on her experience of developing successful online content, Julia provides practical tips on how to write and improve your content. Whether you are a freelance writer or a content crafter for a major brand, you will find her book a valuable resource.

Steve Rayson

Director at BuzzSumo

Entrepreneur, Startups & Tech Enthusiast

Authorship is more than just about writing good prose; nowadays, its all about branding and being visible in a cyberspace full of other writers, other words. So You Think You Can Write? is absolutely loaded with useful information: Julias detailed tutorial on how to maximize your writing potential online, through seven different forms of writing, SEO and astute keyword choice, is among the best information on the subject that I have read. What is particularly interesting is her advocacy of the importance and usefulness of long-form prosesomething many writers I know both enjoy producing and miss from much of the online content around. This is an invaluable book for authors who dont just want to put their words online, but to ensure the highest visibility for their work, and hence, their business.

Claire Cowling

Author

www.clairecowlingauthor.com

In So You Think You Can Write? Julia McCoy provides solid examples of quality copywriting. Disclaimer boxes clarify exceptions and potential areas of confusion for new writers. McCoy goes beyond the basics of the copy, offering concise but thorough advice on SEO, metadata, necessary HTML, and more. She handles otherwise touchy topics for freelancers with tact, diplomacy, and transparency, spelling out exactly what a writer needs to get started: the tools, the time commitment, and the potentially low investment required to build a robust brand with talent and strategy. McCoys personal experiences are sincere and validating necessary for other writers on any point of that journey.

Tara M. Clapper

Blog Editor, SEMrush

Senior Editor, The Geek Initiative

If you need to market your product online, you will love this book. If you want to grow your online following, you will love this book. If you love to write and are ready to turn words into cash, you will love this book. Almost every mistake I made when I built my first company could be attributed to a lack of knowledge in SEO and the importance of online content. Julias book will arm you with the knowledge and tactics to be successful as a business owner or freelancer who wants to win on the web.

Seth Kniep

Owner of Nells Coffee, nellscoffee.org

Entrepreneur, Coach

So You Think You Can Write?

The Definitive Guide to
Successful Online Writing

Julia McCoy

Copyright 2016 Julia McCoy

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, email the author:

Email:

www.expresswriters.com/so-you-think-you-can-write

ISBN: 978-1519383228

Cover image: Shutterstock

Cover design: Josh McCoy

Do, or do not. There is no try.Yoda