Lisa Lopuck - Web design for dummies, 3rd edition

Web Design For Dummies, 3rd Edition

by Lisa Lopuck

Web Design For Dummies, 3rd Edition

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John Wiley & Sons, Inc.
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Copyright 2012 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2012935199

ISBN: 978-1-118-00490-6 (pbk); ISBN 978-1-118-22174-7 (ebk); ISBN 978-1-118-23554-6 (ebk); ISBN 978-1-118-26039-5 (ebk)

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About the Author

Lisa Lopuck is an experienced digital creative executive with over 20 years building, inspiring, and leading creative teams; managing vendors; overseeing digital department and project budgets, brand identity, packaging, and point-of-sale design; and guiding innovation and best practices for web, mobile, social media, and e-commerce projects.

In 1988, Lisa got her first glimpse of multimedia while still at UCLA pursuing her degree in design. She saw a tiny, black-and-white, interactive HyperCard stack designed by The Voyager Company and immediately knew her career path. Her first job out of school was working at the Apple Multimedia Lab in San Francisco. She then moved on to Skywalker Ranch, working with George Lucas to design educational CD-ROMs. The rest has been interactive history working with everyone from eBay to Disney, and speaking at conferences all over the world.

She most recently served as Vice President of Creative and Digital Media for Monster Energy, where she led the redesign and launch of their global website, e-commerce technology platform, and mobile applications. Under her leadership, Monsters Facebook brand page exploded from 500 thousand to over 12 million fans in just 1.5 years. Prior to Monster, she also designed several Disney e-commerce websites, including DisneyShopping.com (later folded into DisneyStore.com ), and many of the Disney theme-park websites, including HongKongDisneyland.com and DisneyCruiseLine.com .

She currently is the co-founder of Front Row www.frontrow-studios.com , a digital marketing agency exclusively focused on the sports industry. Shes an avid athlete herself (tournament tennis player) and resides in Southern California.

Dedication

For my husband, Matt, who is my chief evangelist, and for our daughter, Jasmine, who is turning out to be quite the talented writer and artist herself.

For my parents who always encouraged me to reach for the stars.

Authors Acknowledgments

I would like to give a big thanks to the many people who helped make this the best Web Design For Dummies edition yet in the series (funny how they are all men!): A huge thank-you to Aaron and his incredible team at Ekko Media Group, who know how to rise to any occasion and get things done including providing great technical input for this book. Thank you, Paul, my editor, for keeping me on track. Special props to my crew at Monster Energy: LeRoy, Ryan, Chris, Eric, and Pete who do more amazing work with less than seems humanly possible for such a big ship to run. I know you guys will go far. And lastly, Id like to acknowledge my current business partners in Front Row, Martin and Don, two of the most talented people Ive had the pleasure of working with, for their support in the development of this excellent edition.

Publishers Acknowledgments

Were proud of this book; please send us your comments at http://dummies.custhelp.com . For other comments, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

Some of the people who helped bring this book to market include the following:

Acquisitions, Editorial

Senior Project Editor: Paul Levesque

Executive Editor: Steven Hayes

Senior Copy Editor: Barry Childs-Helton

Technical Editor: Paul Maloney

Editorial Manager: Leah Michael

Editorial Assistant: Amanda Graham