The Exton Twins - Leaner, Fitter, Stronger: Get the Body You Want with our Amazing Meals and Smart Workouts

We would like to dedicate this book to the entirety of the #LDNMFamily who have been there since the beginning, and to those who have joined our journey along the way offering their support and encouragement. Your loyalty has been invaluable and provides the motivation for us to keep making key changes in the fitness industry; from exclusive and unattainable, to inclusive, realistic, fun, effective and healthy!

Hey welcome! Were so pleased youre here :-)

In your hands you have the tools to reveal a happier and healthier You, in other words, You, but Leaner, Fitter and Stronger. Theres no New You philosophy in these pages were pretty certain that youre already pretty good as you are. But all of us at some point have decided to make a change whether you have been studying too hard and want to exercise your bodies as well as your minds, maybe youre feeling sluggish and want to kick-start your system, maybe youre recovering from an operation, or just want to feel better in your clothes. Whatever your reason, and whatever your mission, you can be sure of one thing: well be with you every step of the way.

We promise that this book is BS-free. There are no pie-in-the-sky promises here. We want the changes that you make to be long-lasting, and definitely not the kind of quick fixes that lead you down the path of yo-yo dieting. We want to help you develop a new lifestyle that is fun, effective, good value and sustainable. None of us can stand fitness idols and celebrities who promote the latest fad without solid evidence backing their statements. Fitness can be simple, and a beneficial addition to your lifestyle mentally, physically and aesthetically and this book will arm you with the tools to achieve this.

LDNM was created in 2013 as an interactive platform for us four guys James, Tom, Lloyd and Max to answer the ever-increasing number of questions we were receiving regarding our training and nutrition, health and fitness.

We started out working as lifeguards at Hampton Open Air Pool, our local leisure centre, and trained together at the humble poolside gym within the facility. We made a point of doing so steroid free, and did our best to help colleagues and other gym members reach their fitness goals.

We soon began to grow a small local following, and a reputation in the local area among younger guys and girls for delivering results. At this point the fifth member of Team LDNM approached us with the idea to create a website and social media platform to answer questions, and to provide content on realistic training and nutrition to build muscle or lose fat. We agreed, seeing it as a hobby and even a time saver, but we never saw it snowballing into the movement and brand it has become today!

Online engagement was strong from the outset, and incredibly exciting for us. After being burned by supplement companies and fitness models wasting our pay cheques on supplements promising (and costing) the world we set out to tell it like it is to normal people. Unsurprisingly we experienced a lot of friction from the fitness industry, which had been conning people unchallenged for too long, with supplement companies offering us sponsorships and individuals with more followers on social media trying to stamp us out. However, we kept true to our mission to expose the clouded industry of fitness, and to show people how they can get leaner, fitter and stronger without negatively affecting their bank balance and quality of life! Thankfully, people liked our message, and the LDNM movement is going from strength to strength.

We have come a long way since 2013, and built our following to over 400,000 people across Twitter, Instagram and Facebook. Its both our aim and our pleasure to maintain a personal rapport with our loyal and new followers alike!

Our LDNM transformation guides, which cover training, nutrition, supplements and lifestyle for men and women, have gone from simple Word documents to industry-leading guides in quality and quantity of information and support. These guides have allowed hundreds of thousands of normal people like ourselves, people with busy work, school and social lives, to progress their fitness goals sustainably, and we are proud of each and every success story, no matter how small.

Weve also launched a successful line of apparel for training and outerwear, as well as developing effective, good-quality supplements that are available for a fair price. The LDNM Academy was developed to better the industry standard of teaching, as we felt that some operators were damaging their clients health, bank balance and attitude towards health and fitness. The Academy has come on leaps and bounds since it was started in 2015: personal training courses, nutrition coaching courses and social media events across London have all been sell outs.

Our website and social media channels are packed full of training, nutrition and lifestyle-based content (you can find us at www.ldnmuscle.com). We aim to show people how to achieve genuine balance and make fitness and nutrition an enjoyable and valuable part of their lives. Getting leaner, fitter and stronger should not be to the detriment of the lifestyle you enjoy.

We have invested time, energy and passion into LDNM from the moment it started. We wanted to create and we believe we have created a safe, sustainable and realistic approach to health and fitness, for anyone of any size or background. We wouldnt be where we are today without the unprecedented level of support from you and everyone else reading this right now, and we are so truly grateful for it. We all want to say a huge personal thank you from all of us to all of you.

Success can come at any size