Sam Horn - Got Your Attention?: How to Create Intrigue and Connect with Anyone

More Praise for Got Your Attention?

From the first ten seconds of skimming, Sams riveting stories sucked me right in. This is the most down-to-earth, inspiring, and actionable(!) book Ive ever seen about how to get peoples attention.

Not only is it possible to influence with integrity; its preferable. This book shows how.

Sams new book is everything she recommends: true, new, efficient, engaging, Interactive, and actionable . Sam lives all of these things, and shes given us a guide to do so, too!

Sam Horn is the best listenerand conversationalistI know. This will help anyone establish connections at work and at home.

Looking for innovative ways to explain what you do and get across the value of what you have to offer? This book is for you.

Dont even think about preparing a pitch, proposal, or presentation without first reading Got Your Attention?

Powerful insights on how to build a movement that lasts and create authentic connections with volunteers, donors, strategic partners, and anyone who interacts with your brand.

A must-read for anyone in the workplace who wants to contribute at the highest level and create more strategic networks.

Sam Horn asks and answers the question so many of us are struggling with: What does it take to really connect with people in a culture of impatience and alienation? A user-friendly gem.

These accessible techniques transcend generations and read like a modern-day version of How to Win Friends and Influence People .

Thought-provoking insights on how to be clear and concise.

Ive interviewed Sam on my show. She rocks and so does this book.

Whether youre pitching, presenting, promoting, or persuading, you need to know how to be heard above the din. Sam Horns smart and snappy book will teach you how to get peoples attentionand keep it.

If you cant get peoples attention, youll never get their business. Sam Horns new book shows how to quickly earn attention and respect so people are motivated to listen.

Every entrepreneur, executive, and educator will benefit from reading this brilliant book.

Do you want to be a more compelling communicator? Sam shows you innovative ways to initiate genuine conversations and create meaningful connections that will help you turn strangers into friends.

In todays increasingly disengaged workplace, these techniques for engaging employees and customers by focusing on their needs and priorities first are a must for every leader.

GOT YOUR
ATTENTION?

How to Create Intrigue and
Connect with Anyone

Sam Horn

Got Your Attention?

Copyright 2015 by Sam Horn
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed Attention: Permissions Coordinator, at the address below.

Ordering information for print editions
Quantity sales . Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the Special Sales Department at the Berrett-Koehler address above.
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First Edition
Paperback print edition ISBN 978-1-62656-250-9
PDF e-book ISBN 978-1-62656-251-6
IDPF e-book ISBN 978-1-62656-252-3

2015-1

Interior design and project management: Dovetail Publishing Services

Cover design: Dan Tesser, Studio Carnelian

Author photo: Aliyah Dastour, Alimond Photography Studio

Dedication to Dale Carnegie

I never met you in person, but your classic book How to Win Friends and Influence People has influenced my entire life.

As a young teenager struggling to find my place in the world, I stumbled across your enduring insight,

The essential rightness of those words settled in my soul and have shaped my interactions ever since.

Your book is testimony to the truth that books change lives.

It may be optimistic, even bordering on hubris, to hope this book has half the impact as yours, but a woman can dream. :-)

The premise of Got Your Attention ? is a nod to your original advice,

That is what I hope people take away from this, that they know it in their heart and apply it in their life.

Thank you.

Other books by Sam Horn

POP!

Tongue Fu!

Whats Holding You Back?

ConZentrate

Take the Bully by the Horns

Tongue Fu! At School

Current Quotes

Contents

Introduction

What Is INTRIGUE and Why Is It Important?

I think the one lesson I have learned is that there is no substitute for paying attention .

TV ANCHOR DIANE SAWYER

Did you know goldfish, yes, goldfish, have longer attention spans than we humans do?

Nine seconds to our eight. At least thats what Harvard Business School researcher Nancy F. Koehn reported in a February 2014 Marketplace Business article.

It gets worse. Fast Company reported in March 15, 2012, that one in four people abandon a website if it takes longer than four seconds to load. And Drs. Jacqueline Olds and Richard Schwartz reported in the Utne Reader , Two recent studies suggest our society is in the midst of a dramatic and progressive slide toward disconnection.