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Joseph McCormack - 26 Nov

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Joseph McCormack 26 Nov

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Teaches managers and leaders to cut through the static and hone their focusing skillsIn the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Not surprisingly, attention spans have gotten shorter. Already being pulled in a dozen directions every minute, managers and business leaders often struggle to address important issues and focus on everything that needs attention.Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills. In this follow-up to his first book Briefthe proven, step-by-step approach to clear, concise, and effective communicationauthor Joseph McCormack helps readers cut through the static and devote their attention to what is important.This engaging, informative book will help you: Apply effective, real-world techniques to hone your focus and reduce interference Learn the lessons taught to organizations such as Harley-Davidson, BMO Harris Bank, MasterCard, and the US Army Understand how modern technology can actually strengthen your focus if used correctly Avoid becoming a casualty of weapons of mass distractionNoise: Living and Leading When Nobody Can Focus is a valuable resource for leaders and managers seeking to develop laser-sharp focus and apply it to everything you do.

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Noise Living and Leading When Nobody Can Focus - image 1
JosephMcCormack
{noise}
living and leading when nobody can focus Noise Living and Leading When Nobody Can Focus - image 2
Noise Living and Leading When Nobody Can Focus - image 3

Cover design/Art direction: Megan Palicki
Illustration design: Joan Bueta

Copyright 2020 by Joseph McCormack. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

Library of Congress Cataloging-in-Publication Data:
Names: McCormack, Joseph, 1965- author.
Title: Noise : living and leading when nobody can focus / Joseph McCormack.
Description: Hoboken, New Jersey : Wiley, [2020] | Includes index.
Identifiers: LCCN 2019030965 (print) | LCCN 2019030966 (ebook) | ISBN 9781119553373 (Hardcover) | ISBN 9781119553359 (ePDF) | ISBN 9781119553366 (ePub)
Subjects: LCSH: Distraction (Psychology) | Noise. | Leadership.
Classification: LCC BF323.D5 M33 2020 (print) | LCC BF323.D5 (ebook) | DDC 153.7/33dc23
LC record available at https://lccn.loc.gov/2019030965
LC ebook record available at https://lccn.loc.gov/2019030966

This book is dedicated to all of my brothers and sisters (Mary Carol,
Jean, Matt, Peg, Annie, Kate, John, and Patrick), a constant
source of encouragement, laughter, inspiration, and love.
From my childhood to the present day, they are the best
family one could have. In particular, I dedicate this book
to my late brother Johnny, my best friend and closest
collaborator, whom I miss dearly every day and work
hard to honor.

Foreword

Joe graciously mailed me a pre-release copy of NOISE, the book youre now holding. After reading it, I conducted a little experiment:

I disabled my e-mail alerts, shushed my social, and nuked (most of) my notifications.

Muzzled. Gag-ordered. Zipped.

Mind you, I didnt delete any of my accounts. Ive in no way pulled a Henry David Thoreau and left the digital city for the analog woods altogether. This is neither a Finished with Facebook! freakout, nor a malaise of modernity manifesto. Rather:

I simply realized I was done with being distracted.

Field Notes from Three Months in a Quiet Place:

  • Once you get below a certain threshold of omnipresent sound and fury, you start to take more notice of those few distractions that do sneak through. Like a single person gabbing in a library, you hear them more intensely than any single, screaming voice in a crowd. Case in point: I found myself wondering, Is it in any way acceptable that Yahoo! Sports is daring to bother me about Florida Atlantic Football Coach Lane Kiffin right now? On a Tuesday morning? This is a library! So, I turned off those notifications, too.
  • You start to develop a calming, confidence-building sense of flow and control. You begin [Scouts Honor: As I sit here writing this, my Apple Watch taps me on the wrist to let me know that Americans eat 554 million Jack in the Box tacos a year, and no one knows why. Sorry WSJ Youre now shushed too.] Nuts! I lost my train of thought. What was I saying? Oh yes: You begin to realize that context-switching is a productivity killer, and that every time youre dragged off course by an unexpected distraction, youve just lost real time and money. Your mind takes time to accelerate into whatever it is youre focusing on next. Too many nexts, and youre forever stuck in first gear.
  • My various digital assistants had become my digital bosses. By constantly demanding my attention, my phone had pulled rank and began to call the shots. Id really like to finish this Foreword right now, but bossypants has swooped in and demanded that I focus on tacos. By simply resetting my relationship with my devices to pull as opposed to push, I find that theyre profoundly less pushy. Suddenly, my phone is back to taking orders as the trusty personal assistant Id originally hired way back in 2007.

This important book, NOISE, is ultimately about Attention Economics. About the idea that a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

Nobel Prizewinning economist Herbert Simon wrote that quoted bit in 1971. Before smartphones. Before the Web. Before cable TV.

Nearly 50 years on, Joe McCormack brings us the means to prosper in this poverty. NOISE isnt a radical license to unplug and live in an uninformed bubble, but a playbook to help us be radically intentional about the sourcesand formatsof information worthy of our precious time and attention. Not earplugs: a hearing aid.

Consider NOISE both a challenge and an encouragement to attend to your plannot the next ding.

Mike Bechtel

Futurist, Deloitte

Professor of Corporate Innovation, University of Notre Dame

Addendum

Moving beyond digital interventions, Ive since posted a paper sign outside my home office door that says: Dads Busy Earning Your Roof, Meals, & Allowance. Emergencies Only!

I hear racing footfalls of my 7- and 9-year-olds, building to a crescendo.

Knock Knock Knock.

Dads working, guys. Is it an emergency?

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